ActiveCampaign

Native WhatsApp messaging is coming to ActiveCampaign! 💬 We’re thrilled to announce that we’ve acquired Hilos (YC S22) to bring native WhatsApp-first automation to our platform. With Hilos, you can now run campaigns entirely in WhatsApp with personalized chats at scale, and you will soon be able to build cross-channel campaigns in ActiveCampaign that give you effortless control over your email, SMS, socials, and CRM–all from one place. This has been a highly requested capability, and we couldn’t be more excited to deliver this next step in our innovation roadmap for 2025. Visit our WhatsApp feature page to discover how you can start using it today, and register your interest in the native experience—so you can be one of the first to try it out! 💙 🔗 https://bit.ly/4lw4jkt

Calling all franchise marketers 📣 Join us for a 60-min deep dive into the future of franchise development. We’re teaming up with The Insight Engine to share practical strategies to: ⟶ Engage cold leads ⟶ Automate recruiting (without losing the personal touch) ⟶ Build your ideal tech stack Learn how to scale your franchise development strategy with smarter technology and deeper insights. Register now 👉 https://bit.ly/3RSz59y

Data is only powerful when you know how to use it. These 6 strategies will help you turn raw numbers into results, think smarter campaigns, stronger engagement, and clearer ROI. 📊 Learn more in the full guide: https://lnkd.in/pegkm #marketinganalytics #marketingstrategy #emailmarketing #marketingautomation #activecampaign

The right tools make solo feel a lot less solo ⬇️

In franchise development, speed-to-lead really matters. But it’s not always easy when owners are busy running day-to-day operations. That’s why many teams are turning to automation and AI to help manage lead follow-up efficiently, without missing opportunities. 🎥: Jimmy Weeks | Internet Strategy Labs

To the marketers still tweaking campaigns on a Friday... We see you. This one’s for you. Before you log off today, remember: Progress > Perfection. Celebrate the small wins. 💙🌀

Wondering how sales lead tracking actually works? It’s not just about collecting names. It’s about capturing, scoring, tracking, and following up in real time. With the right tools, you can do it all! https://lnkd.in/d-gs3Z28

Think SMS is outdated? Think again. More people are turning to SMS to spark real-time, personalized conversations with their audience. When paired with automation and smart segmentation, it becomes one of the most powerful ways to connect—anytime, anywhere. Whether you’re sending a promotion, a gentle reminder, or an update, SMS helps you stay connected and drive results across your marketing funnel. Curious how to make it work for your business? https://lnkd.in/dPVEdjXF #smsmarketing #smallbusiness #businessowner

You send out a weekly newsletter featuring a standout resource or story—80% open rate, thousands of dollars in influenced deals… Then that’s it. No one knows how to replicate it so it's one and done. Most companies struggle to create a sustainable, repeatable newsletter strategy. We take a completely different approach. Gone are the days of mass email lists. They don’t work. They don’t engage the right people. Email is becoming more about the 1:1 relationship experience than ever before. You need to treat it as a direct channel. 🟢 Timely content that’s hyper-relevant to your ICP 🟢 Industry news that keeps them informed 🟢 Opinions from their peers—people want to see themselves in content 🟢 Educational content that provides real value With countless news sources available, being a trusted curator of quality content is invaluable And it’s how many people prefer to consume news today, especially when you’re the one producing it. Personally I like ActiveCampaign for activating this strategy as using segments with ActiveCampaign allows you to group customers based on key behaviors or interests, enabling personalized, 1:1 communication at scale. It’s time to think differently and experiment with new approaches to saturated channels.

Most franchise marketers have a secret weapon. It’s not flashy. It’s not trending. But it works. Consistently. And if you’re not using it, you might be leaving leads (and loyalty) on the table. Read more: https://lnkd.in/da-Wf6Bp