4As

Join us for a webinar on Rethinking RTO: How Smart Leaders Build Culture through Workplace Transformation to discover strategies that can shift your workplace culture from challenging to thriving. https://bit.ly/4jg0ZrQ 🌟 Dive deep with Kristen Lisanti, Founder of Radiant Change and Cathy Chan Butler, 4As EVP of Talent, Equity and Learning Solutions as we explore psychological pitfalls that can derail Return-to-Office (RTO) initiatives and uncover practical frameworks to cultivate engagement over resistance. 📅Thursday, April 24 | 1:45 PM ET If you're eager to challenge the status quo and foster workplace innovation, you don't want to miss this conversation. Get ready to leave with actionable insights to apply right away. 👉 Register now: https://bit.ly/4jg0ZrQ #LeadershipDevelopment #WorkplaceCulture #ExecutiveTraining #4As #CultureChange

Ready to unlock your team's full potential? 🤝 Our high-impact coaching package is designed to develop leaders, foster collaboration and drive impactful results. Learn about the coaches who partner in your team's success. Featured Coaches: Tracy Candido, Founder, Wavemaker Coaching Michele Mavi, VP, Organizational Effectiveness, The Learning Institute, 4As Shameka Brown, Co-Founder & Executive Coach, The Adversity Group Explore our program and meet all our coaches: https://bit.ly/4asGrowth #CoachingforGrowth #TeamPerformance #ProfessionalDevelopment #LearningInstitute #4As

🔍 AI, Copyrights and the Future of Content Creation 📅 April 22, 2025 @ 11:30AM ET 📍IPW Studios, Ashburn, VA https://bit.ly/43AhFWw 🔮AI platforms are consuming copyrighted works like photos, music and text at an alarming rate to train their systems. This has sparked a legal battle between content creators and AI platforms over copyright law and compensation. 4As EVP of Government Relations Alison Pepper will be discussing this important issue with fellow panelists: Susan Chertkof, Recording Industry Association of America (RIAA) Allison Gaul, Boston Consulting Group Terry Hart, Association of American Publishers and John Strand, Wolf, Greenfield & Sacks, P.C. Buy your ticket: https://bit.ly/43AhFWw #AI #copyright #contentcreation #AIethics

Webinar: Product Vision with Resonate | https://bit.ly/41NBUyK In a market that demands both speed and precision, gaining an edge means leveraging the best tools available. Join us for a webinar where Dean de la Peña and Geoffrey Hoellen from Resonate unveil how AI-driven consumer intelligence is revolutionizing audience planning and engagement strategies. Kevin Freemore from the 4As will moderate the session. 🌟 Highlights include: - An in-depth look at cutting-edge audience planning techniques - A live demo showcasing the impact of AI on operational efficiency - Strategies for maximizing resources in tight budget scenarios - A preview of upcoming innovations at Resonate 📅 Reserve your spot now! #AI #ConsumerIntelligence #DigitalMarketing #AudienceEngagement #DataStrategy #MarketingWebinar

🚨 Introducing The Change Podcast by Reframe - your platform for inclusive leadership! Season One is about the making of the book Reframe The Marketplace: The Total Market Approach To The New Majority. In this episode, host, Jeffrey L. Bowman and 4As CEO Marla Kaplowitz discuss the book, the journey, technology, the future and more. This wide-ranging conversation includes insights and learnings that empower leaders to build inclusive experiences. 🔗 Catch the conversation: https://bit.ly/4cjHUTA Listen via Apple Podcast: https://apple.co/43AYPPa Listen via Spotify https://spoti.fi/42aXqwh : #TheChangePodcastbyReframe #GetReframe #PodcastLaunch #InclusiveLeadership #Advertising #4As

🚀 4As Webinar: Ampersand - Empowering Mid-Size and Independent Agencies | Overcoming Hurdles to Compete in an Evolving Media Landscape 🗓️ Date & Time: April 17, 2025 | 2:00 PM ET Join our Ampersand webinar to examine competitive strategies and tools for mid-size and independent agencies in today’s evolving media landscape. 🎤 Featured Speaker: - Anton Fedorov, VP, Enterprise Business Development, Ampersand Joined by - Kevin Freemore, SVP Media, Tech & Data, 4As 💡 Discover innovative strategies to tackle the biggest challenges your agency faces. Register: https://bit.ly/4jmpML7 #MediaStrategy #IndependentAgencies #4AsWebinar

Meet Samuel Kessler , Agency Operations Expert, now on the 4As Expert Network! Agencies working with Sam have experienced impressive results, including 13x EBITDA growth, 25%+ increase in revenue per FTE, higher utilization rates, and significant improvements in employee satisfaction. Sam’s tailored services include: ✅ Agency Diagnostic – A comprehensive deep dive into your agency's financials, operations, and team structure with prioritized recommendations ✅ Full Agency Tune-Up – Hands-on optimization to boost efficiency, profitability, and team engagement over 4-9 months ✅ Advisory & Coaching – Ongoing strategic guidance and support without the commitment of a full-time hire 💡 Ready to optimize your agency and enhance your team's satisfaction? Connect with Sam Kessler: https://bit.ly/4iOEgmR #4AsExpertNetwork #AgencyOperations #BusinessOptimization #ScalableGrowth #MarketingLeadership

🌟 Meet This Week’s Featured Expert: Toni Lee, PR & Communications Strategist! Visit the 4As Expert Network to connect with Toni Lee, CEO of Toni Lee Communications. Toni believes that successful PR isn’t just about visibility—it’s about driving real business growth. Her expertise helps agencies increase awareness, secure new business opportunities and amplify their mission in a crowded marketplace. 💡 Ready to make PR a growth engine for your agency? Learn more about Toni Lee: https://bit.ly/4jaYSpT #4AsExpertNetwork #PublicRelations #AgencyGrowth #StrategicCommunications #MarketingLeadership

🏆 Submissions Now Open for the 2025 Jay Chiat Awards | https://bit.ly/3XGu3k4 🌟 The 4As Jay Chiat Awards recognize strategic excellence in marketing, media and advertising around the world, and we can't wait to celebrate your outstanding work. 🔹 12 categories 🔹 Up to 10 submissions per agency 🔹 Save up to $500 - Early Deadline is April 18! Looking forward to seeing your innovative strategies shine this year! #JayChiatAwards2025 #4AsJayChiatAwards2025 #StrategicExcellence #4As #MarketingExcellence #MediaStrategy #AdvertisingInnovation

Pranks are for amateurs. Join us for a conference where agency leaders get serious about success. Calling 4As members representing independent agencies: 🎉 As we celebrate 25 years of Management Practitioners Forum (MPF) and look forward to exploring the theme Thriving Through Perpetual Change: A New Game Plan, we’re curious to hear about your approach to unexpected changes in the workplace.