4As

NetSuite is the Host Sponsor for MPF 2025, a members only conference for leaders of independent agencies. Oracle NetSuite, leading provider of cloud-based business management software, streamlines enterprise operations and fosters scalable growth. Their role as Host Sponsor highlights their commitment to advancing industry innovation and efficiency. Discover more about our sponsors here: https://bit.ly/4j5yBco If you're a leader at a 4As member agency, join us in Austin this June 4-5. #MPF2025 #BusinessManagement #CloudSolutions #IndustryInnovation #4AsEvents #HostSponsor #CloudERP #OracleNetSuite

Be your own advocate! Confidence in communication is just one piece of advice Camila Perez, Production Coordinator at VML has to share. We’re back with new gems from our Very F1rst Day series. In partnership with Breaking and Entering Media and The BAM Connection, the 4as shares advice from agency professionals for new hires, which is also relevant for pretty much anyone. Check out the series on YouTube! https://bit.ly/42EZLB0 #VFD #FirstDay #NewHire #NewJob #Job #Success #agencylife

✨ Do you see disability as a catalyst for creative innovation? In this episode of Talent Talks, Josh Loebner, PhD, Global Head of Inclusive Design at VML and Cathy Chan Butler, 4As EVP of Talent, Equity and Learning Solutions discuss disability inclusion in advertising. Learn how creativity, accessibility and representation can transform brand experiences. Josh shares his inspiring journey from forestry to becoming a pioneering voice in inclusive design, examining innovative approaches like Stranger Things' creative captions and strategies for making advertising more welcoming for people with disabilities. 4As Foundation 📺 Watch the Conversation: https://bit.ly/3YoUVoW #talenttalks #inclusivity #inclusiveleaders #leadership #inclusivedesign

Arima joins MPF 2025 as the VIP Sponsor Arima unlocks MMM’s unlimited potential helping data-driven organizations optimize marketing performance by providing unlimited model runs, user seats, and dynamic what-if scenario planning—all in a fast, intuitive, and privacy-compliant platform. Explore all our sponsors here: https://bit.ly/4j5yBco There’s still time to be part of the experience if you are a leader at a 4As member agency. #MPF2025 #DataAnalytics #MarketingInsights #MediaStrategy #VIPsponsorship #4AsEvents

🎉 Congratulations Abbey Klaassen on your well-deserved recognition as one of ADWEEK's AI Trailblazers Power 100! We're so grateful for your insights as our board chair and proud to call you our member. Dentsu Creative

Join us for a webinar on Rethinking RTO: How Smart Leaders Build Culture through Workplace Transformation to discover strategies that can shift your workplace culture from challenging to thriving. https://bit.ly/4jg0ZrQ 🌟 Dive deep with Kristen Lisanti, Founder of Radiant Change and Cathy Chan Butler, 4As EVP of Talent, Equity and Learning Solutions as we explore psychological pitfalls that can derail Return-to-Office (RTO) initiatives and uncover practical frameworks to cultivate engagement over resistance. 📅Thursday, April 24 | 1:45 PM ET If you're eager to challenge the status quo and foster workplace innovation, you don't want to miss this conversation. Get ready to leave with actionable insights to apply right away. 👉 Register now: https://bit.ly/4jg0ZrQ #LeadershipDevelopment #WorkplaceCulture #ExecutiveTraining #4As #CultureChange

Ready to unlock your team's full potential? 🤝 Our high-impact coaching package is designed to develop leaders, foster collaboration and drive impactful results. Learn about the coaches who partner in your team's success. Featured Coaches: Tracy Candido, PCC, Founder, Wavemaker Coaching Michele Mavi, VP, Organizational Effectiveness, 4As Learning Institute Shameka M. Brown, Co-Founder & Executive Coach, The Adversity Group Explore our program and meet all our coaches: https://bit.ly/4asGrowth #CoachingforGrowth #TeamPerformance #ProfessionalDevelopment #LearningInstitute #4As

🔍 AI, Copyrights and the Future of Content Creation 📅 April 22, 2025 @ 11:30AM ET 📍IPW Studios, Ashburn, VA https://bit.ly/43AhFWw 🔮AI platforms are consuming copyrighted works like photos, music and text at an alarming rate to train their systems. This has sparked a legal battle between content creators and AI platforms over copyright law and compensation. 4As EVP of Government Relations Alison Pepper will be discussing this important issue with fellow panelists: Susan Chertkof, Recording Industry Association of America (RIAA) Allison Gaul, Boston Consulting Group Terry Hart, Association of American Publishers and John Strand, Wolf, Greenfield & Sacks, P.C. Buy your ticket: https://bit.ly/43AhFWw #AI #copyright #contentcreation #AIethics

Webinar: Product Vision with Resonate | https://bit.ly/41NBUyK In a market that demands both speed and precision, gaining an edge means leveraging the best tools available. Join us for a webinar where Dean de la Peña and Geoffrey Hoellen from Resonate unveil how AI-driven consumer intelligence is revolutionizing audience planning and engagement strategies. Kevin Freemore from the 4As will moderate the session. 🌟 Highlights include: - An in-depth look at cutting-edge audience planning techniques - A live demo showcasing the impact of AI on operational efficiency - Strategies for maximizing resources in tight budget scenarios - A preview of upcoming innovations at Resonate 📅 Reserve your spot now! #AI #ConsumerIntelligence #DigitalMarketing #AudienceEngagement #DataStrategy #MarketingWebinar

🚨 Introducing The Change Podcast by Reframe - your platform for inclusive leadership! Season One is about the making of the book Reframe The Marketplace: The Total Market Approach To The New Majority. In this episode, host, Jeffrey L. Bowman and 4As CEO Marla Kaplowitz discuss the book, the journey, technology, the future and more. This wide-ranging conversation includes insights and learnings that empower leaders to build inclusive experiences. 🔗 Catch the conversation: https://bit.ly/4cjHUTA Listen via Apple Podcast: https://apple.co/43AYPPa Listen via Spotify https://spoti.fi/42aXqwh : #TheChangePodcastbyReframe #GetReframe #PodcastLaunch #InclusiveLeadership #Advertising #4As