How do you show the impact of your writing?

Writing is a powerful tool to communicate your ideas, insights, and arguments. But how do you know if your writing is having the desired effect on your audience? How do you measure and demonstrate the impact of your writing? In this article, you will learn some analytical skills and strategies to show the value and relevance of your writing, whether it is for academic, professional, or personal purposes.

1 Define your purpose and goals

Before you start writing, you need to have a clear idea of what you want to achieve with your writing. What is your main message? Who is your intended audience? What action or response do you want them to take? Having a specific and realistic purpose and goals will help you focus your writing and evaluate its impact later. For example, if your purpose is to persuade your readers to adopt a certain policy, your goal might be to increase their awareness, interest, and support for your proposal.

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2 Choose appropriate metrics and methods

Depending on your purpose and goals, you will need to select suitable metrics and methods to measure and show the impact of your writing. Metrics are quantitative or qualitative indicators that reflect the performance, outcome, or value of your writing. Methods are the ways you collect, analyze, and present the data from the metrics. For example, if your metric is the number of views, shares, and comments on your blog post, your method might be to use a web analytics tool and a summary report.

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3 Use evidence and logic

One of the most important analytical skills for writing is to use evidence and logic to support your claims and arguments. Evidence is the factual information, examples, or data that you use to back up your points. Logic is the reasoning, structure, and coherence that you use to connect your evidence and points. Using evidence and logic will help you demonstrate the validity, reliability, and credibility of your writing. For example, if you are writing a research paper, you will need to cite relevant sources, explain how they relate to your thesis, and organize your paragraphs logically.

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4 Address counterarguments and feedback

Another analytical skill for writing is to address counterarguments and feedback from your audience or reviewers. Counterarguments are the opposing or alternative views that challenge your claims or arguments. Feedback is the constructive criticism or suggestions that help you improve your writing. Addressing counterarguments and feedback will help you show the impact of your writing by acknowledging different perspectives, strengthening your own position, and enhancing your quality and clarity. For example, if you are writing a proposal, you will need to anticipate potential objections, provide counter-evidence or solutions, and incorporate feedback from stakeholders.

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5 Use visuals and storytelling

A final analytical skill for writing is to use visuals and storytelling to enhance the impact of your writing. Visuals are the images, graphs, charts, or diagrams that you use to illustrate or simplify your data or points. Storytelling is the narrative, style, or tone that you use to engage or persuade your audience. Using visuals and storytelling will help you show the impact of your writing by making it more appealing, memorable, and relatable. For example, if you are writing a case study, you will need to use visuals to highlight key findings or trends, and storytelling to showcase the problem, solution, and results.

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Mustufa Petiwala

Associate Director - SS&C Globeop - European Hedge Funds |Trainer on Derivatives, CFA and FRM Exams | CFA Level 2 Cleared| FRM Level 1 Cleared |Educationist | Speaker | Blogger | Content creator |
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Story telling will always get attention of your readers, it's human behavior. We all love stories to read which we can relate to our life

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Mustufa Petiwala

Associate Director - SS&C Globeop - European Hedge Funds |Trainer on Derivatives, CFA and FRM Exams | CFA Level 2 Cleared| FRM Level 1 Cleared |Educationist | Speaker | Blogger | Content creator |
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Try to write about your views on the current topics that are prevailing in the market if that's your goal . A lot of your followers may not know complete details about the current issues that are going on but may only headline based on the perspective of the content provider, which can be biased. So you need to create an image of your personal brand where your readers know you will be unbiased in your content. If current affairs are not what you like to write about a lot, then you can write about self-improvement,provide wisdom on the knowledge gained in your career that can help your readers who are facing the same, and it can act as a guide for them to make judgments or take decisions. To conclude,be honest and don't fake it.

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How do you show the impact of your writing?

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1 Define your purpose and goals

2 Choose appropriate metrics and methods

3 Use evidence and logic

4 Address counterarguments and feedback

5 Use visuals and storytelling

6 Here’s what else to consider

Analytical Skills

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How do you show the impact of your writing?

1

2

3

4

5

6

1 Define your purpose and goals

2 Choose appropriate metrics and methods

3 Use evidence and logic

4 Address counterarguments and feedback

5 Use visuals and storytelling

6 Here’s what else to consider

Analytical Skills

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