It’s most definitely a balance. Following our gut instinct allows us to be in tune with what we know we know and at the same time be open to the possibilities that data can back up or intuition. #bestadvice 1. Ground ourselves in our knowledge 2. Be open to learning and wearing new perspectives 3. Seek data that may or may not confirm our instincts 4. Be open to feedback

In the contemporary landscape of media and technology, the integration of analytical skills with intuitive decision-making is essential for leaders. As we navigate complex global issues, particularly in conflict analysis and emerging technologies, a balanced approach allows for more nuanced insights and strategic foresight. By leveraging data-driven analytics alongside instinctual understanding, CEOs can better anticipate trends, mitigate risks, and seize opportunities, ultimately fostering innovation and resilience in their organizations. This duality not only enhances decision-making but also cultivates a culture of critical thinking, essential for thriving in an ever-evolving environment.

I always start with numbers—they give me clarity. But when I need to make a bold call or move into the unknown, I lean on experience and instincts built over years of real work. One trick that’s helped? I look at patterns in data, then take a step back and ask myself, “What’s the human story behind this?” That blend helps me make confident, thoughtful decisions—not just logical ones.

To balance intuition and data, you need to first make your decisions based on avaliable and reliable data. This is because data are the ones that can help you make the most accurate decisions. You need to also cross-check the data with data obtained from other reliable sources. This is to help you make your decision. You need to only trust your intuition once you have analyzed all of the available and relevant data. This is because you need to make a decision that you think would be the best one for your organization.

I often have to make fast decisions, whether it’s prioritizing tasks or choosing the right tool for a client. I start with the data: deadlines, performance metrics, client goals. But intuition plays a role too, especially when reading between the lines of a client’s needs or adapting to their working style. The balance comes from experience, knowing when to trust the numbers, and when to trust your gut.