You're competing for global talent. How can you make your employer brand stand out?

💡My boss recently gave me this book "Give & Get Employer Branding: Repel the Many and Compel the Few" 🤓Adopting the "Give and Get" approach from the book can make your employer brand shine 🌟! This philosophy is all about transparency—what the company expects from employees (the 'give') and what employees get in return (the 'get'). By being upfront about both, you naturally repel those who aren't a good fit and attract those who are truly aligned with your values and culture. This honest and balanced approach not only draws in top talent but also ensures a more engaged and motivated team. Win-win! 🚀😊

Build an employer brand that's forward-thinking and sustainable, offering advanced technology and innovative benefits. Provide flexibility with remote work options, prioritize work-life balance, and champion career growth through mentorship and upskilling. Foster an inclusive culture that supports mental health, encourages continuous learning, and values transparent communication and teamwork. These efforts will attract top global talent seeking a purpose-driven and fulfilling workplace.

Use videos, employee testimonials, and stories to showcase your company's culture and work environment. Highlight awards, recognitions, and positive reviews on platforms like Glassdoor and LinkedIn. Promote flexible working arrangements, wellness programs, and work-life balance initiatives.

To attract global talent, I showcase our company culture through authentic employee stories and testimonials. We highlight our commitment to diversity, equity, and inclusion, emphasizing the unique perspectives and experiences each employee brings. We offer flexible work arrangements and global opportunities for career development. By being transparent about our values and impact, we demonstrate our commitment to making a positive difference in the world. This creates a compelling employer brand that resonates with talented individuals seeking more than just a job – they want a purpose-driven career.

Every business can look like they have a good culture and are attractive from the outside so don't always judge a book by its' cover. Similarly, the top performer is often carted out as an "accurate" reflection of your business culture and performance. However, consider what your standard employee experience is. Could you put one of them in front of a potential hire and confidently know they would say the culture advertised is the culture experienced?

To stand out in global talent competition, showcase your unique company culture by highlighting diversity, work-life balance, and employee stories. Emphasize cultural events, recognition programs, and social responsibility efforts. Display innovative workspaces and foster a supportive environment. Use authentic storytelling to demonstrate your company's values and mission, creating a compelling narrative that attracts top talent globally.

Ata previous firm, we created a “Culture Book” that was shared with candidates during the recruitment process. This book included photos from company events, stories about our values in action, and highlights of our diversity initiatives. A vivid cultural showcase helps candidates visualize themselves within your organization. It demonstrates that you value a diverse and inclusive workplace, making it more attractive to a broad talent pool.

A culturally diverse team is a winning team. Enough statistics on an internationally level shows us that. But, it is not enough to just hire a diverse team. Each must be able to have their own voice heard to create a successful collective. If you're looking into new hires, it would be sensible to display how you create such an environment and how that particular prospect would both provide and gain value by joining up.

Familiarize yourself with their culture. For example in the Philippines, 13th Month Pay is required for local companies to provide. If you offer 13th Month Pay in your job offer, you display respect for their culture. Learn the cultural demographic you are targeting cares about, are they very family-oriented? What religion do they follow?

To attract global talent, you should come up with a captivating employer brand that showcases a varied, all-inclusive and creative working environment. Show your dedication to the growth of your employees through constant learning opportunities and professional development programs. Other than that, showcase unique benefits like flexible work options, strong employee wellness initiatives and competitive pay packages. Foster trust by sharing real-life stories of employees that testify to the values of your company culture.

Flexible hours are a must for my team. I want them to work in the hours that they find most effective for their style. For some businesses, this doesn't work like in CSR. Flexibility here allows for diverse perpsectives on your team, instead of 1to1 copies of each other.

Whilst we all experience the human condition, it is important to realise we all experience it in different ways. If we accept that in everyday life, then we should be catering for it in everyday work. Flexibility and trust should be given immediately to a new hire. If you feel like this shouldn't be the case, maybe consider your hiring ability.

One of my previous employers introduced unique benefits such as mental health days, wellness programs, and learning stipends. These benefits were regularly highlighted in our job postings and employer branding materials. Innovative benefits show that you are forward-thinking and care about your employees’ holistic well-being. These perks can set you apart from competitors and attract top talent looking for more than just a paycheck.

Imagine having a job that also provides benefits to your life. In a sentence, it certainly sounds appealing and with good reason. The best employers know that a job and lifestyle that compliment each other will produce the happiest and dare I say, most productive team.

To stand out in the global talent market: 1. Highlight Growth Potential: Showcase clear career paths and opportunities for skill development. 2. Emphasize Inclusive Culture: Foster a diverse and inclusive environment to attract top talent. 3. Promote Work-Life Balance: Demonstrate a commitment to work-life balance to appeal to global talent. 4. Communicate Meaning and Purpose: Emphasize your company's ethical values and societal impact. 5. Leverage Employee Stories: Use testimonials and reviews from current employees to build trust and credibility.

- Emphasize Career Advancement: Highlight clear pathways for promotions and role progression. - Showcase Success Stories: Share examples of employees who have achieved significant growth within the company. - Continuous Learning Opportunities: Promote access to courses, workshops, and certifications. - Mentorship Programs: Offer details about mentorship and guidance from experienced professionals. - Leadership Development Initiatives: Describe programs designed to develop leadership skills and prepare employees for higher responsibilities. - Commitment to Employee Growth: Demonstrate how the company supports long-term career development and personal growth.

Highlighting how you can help someone progress is naturally important. However, do not just highlight the top performer. If you truly believe in your ability to bring people through, you should have a wealth of case studies.

To attract global talent, showcase your company’s commitment to a diverse and inclusive culture. Highlight international employee stories, global impact projects, and cross-cultural collaboration. Emphasize your efforts in social responsibility, community engagement worldwide, and how your company supports a global workforce with flexible work options and multicultural teams. This creates an appealing and inclusive employer brand for a global audience.

"Emphasize your organization's commitment to diversity to attract top global talent. Highlight impactful global projects, stories of multinational employees, and support for a global workforce through flexible work options and social responsibility initiatives. This will establish an inclusive employer brand with global appeal."

At my last firm we fostered a strong global community by promoting cross-cultural projects and hosting international team-building events. We also celebrated cultural diversity through various initiatives and events. Creating a sense of global community is crucial for attracting talent in a global market. It shows that your company values diverse perspectives and offers opportunities for international collaboration and cultural exchange.