What are the key elements of a successful employer value proposition (EVP)?

An employer value proposition (EVP) is a set of benefits and rewards that an organization offers to its current and potential employees. A strong EVP can help attract and retain talent, boost employee engagement and loyalty, and differentiate the employer brand from competitors. But what are the key elements of a successful EVP? Here are some tips to consider.

1 Align with the vision and values

A good EVP should reflect the core purpose and mission of the organization, as well as its culture and values. It should communicate what the organization stands for, what it aims to achieve, and how it treats its people. This way, the EVP can appeal to candidates and employees who share the same vision and values, and foster a sense of alignment and belonging.

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Dan Schawbel

LinkedIn Top Voice, New York Times Bestselling Author, Managing Partner of Workplace Intelligence, Led 80+ Workplace Research Studies
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This means understanding what the company stands for and what it wants to achieve. Once this is clear, it's necessary to define what the company offers to employees that sets it apart from competitors. This could include benefits, company culture, career development opportunities, and more. The employer value proposition should be communicated consistently to candidates and employees, so they understand what the company stands for and what they can expect from their employment experience.

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2 Highlight the unique features

A good EVP should also showcase the distinctive aspects of working for the organization, such as its products, services, innovations, social impact, or reputation. It should emphasize what makes the organization different from others in the same industry or market, and why it is a desirable place to work. This way, the EVP can create a competitive advantage and a positive employer brand image.

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Dan Schawbel

LinkedIn Top Voice, New York Times Bestselling Author, Managing Partner of Workplace Intelligence, Led 80+ Workplace Research Studies
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When building a successful employer value proposition, it's important to highlight the unique features that differentiate your organization from competitors. This could include aspects such as company culture, career development opportunities, employee benefits, or the organization's mission and values. By emphasizing what makes your organization stand out, you can effectively communicate why candidates and employees should choose to work with you over other options in the job market.

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3 Balance the benefits and expectations

A good EVP should also balance the benefits and rewards that the organization offers with the expectations and responsibilities that it requires from its employees. It should outline what the organization can provide in terms of compensation, recognition, development, flexibility, and well-being, as well as what it expects in terms of performance, commitment, collaboration, and innovation. This way, the EVP can set clear and realistic expectations and foster a culture of mutual trust and respect.

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4 Involve the employees

A good EVP should also involve the input and feedback of the employees, as they are the best ambassadors and advocates of the organization. It should capture their voice, stories, and experiences, and reflect their needs, preferences, and aspirations. It should also be updated and communicated regularly, to ensure that it remains relevant and authentic. This way, the EVP can engage and empower the employees, and increase their satisfaction and retention.

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5 Tailor to the segments

A good EVP should also tailor to the different segments of the workforce, such as the generations, roles, locations, or functions. It should recognize and address the diversity and variety of the employees, and offer them customized and personalized benefits and opportunities. It should also be flexible and adaptable, to accommodate the changing needs and expectations of the employees. This way, the EVP can attract and retain the best talent for each segment, and enhance their performance and loyalty.

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6 Measure the impact

A good EVP should also measure the impact and effectiveness of its implementation and communication, using various metrics and indicators. It should evaluate how well the EVP aligns with the organizational goals and strategies, how well it resonates with the candidates and employees, and how well it influences their behaviors and outcomes. It should also identify the strengths and weaknesses of the EVP, and make adjustments and improvements accordingly. This way, the EVP can ensure its continuous relevance and value, and optimize its return on investment.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the key elements of a successful employer value proposition (EVP)?

1

2

3

4

5

6

7

1 Align with the vision and values

2 Highlight the unique features

3 Balance the benefits and expectations

4 Involve the employees

5 Tailor to the segments

6 Measure the impact

7 Here’s what else to consider

Human Resources

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What are the key elements of a successful employer value proposition (EVP)?

1

2

3

4

5

6

7

1 Align with the vision and values

2 Highlight the unique features

3 Balance the benefits and expectations

4 Involve the employees

5 Tailor to the segments

6 Measure the impact

7 Here’s what else to consider

Human Resources

Rate this article

Thanks for your feedback

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