World Social Marketing Conference (WSMC)

WSMC 2025 – Core Programme Timings and Speakers Revealed! We’re thrilled to announce new updates for the 9th World Social Marketing Conference, taking place 5–7 November 2025 at the University of Alicante, Spain. The conference website now features the full core programme outline, helping delegates plan their WSMC experience with ease. With morning keynotes, parallel sessions, breakout discussions, and social events all mapped out—this is shaping up to be our most ambitious and inclusive programme yet. Newly added are two dynamic pre-conference training workshops, taking place the morning of Wednesday 5 November, led by international experts. These workshops offer practical tools and expert guidance for anyone working in behaviour change, policy, communications or research. Let’s unite global efforts to shape a better future—see you in Alicante! #WSMC25 #behaviorchange #socialmarketing

Dear International Social Marketing Community! As part of our Finnish Social Marketing Guidebook (together with Marjorita Sormunen and Tomi Mäki-Opas), we have distilled key social marketing principles, processes, and ethical guidelines into three actionable checklists, that are now available in English. These checklists aim to enhance both the understanding and implementation of social marketing. ✅ The Principles of Social Marketing Checklist is based on the global consensus on social marketing principles, concepts, and techniques (ISMA, 2017). ✅ The Social Marketing Process Checklist incorporates insights from various social marketing planning frameworks. ✅ The Ethics Principles Checklist is a condensed version of the Social Marketing Statement of Ethics (Kubacki et al., 2023). Check out the reel below to see how they look! And to keep LinkedIn’s algorithm happy, the download link is in the comments. We’d love to hear your feedback or explore collaboration opportunities if you're interested in further developing them! 😊 A huge thank you to Krzysztof Kubacki, Professor Jeff French, and Derek Ong, PhD, CStats, CSci, SFHEA for their expertise in verifying the English translations. 🔔 Reminder: The World Social Marketing Conference will be held in Alicante 5-7th of November—submissions for both practical and academic abstracts are due by May 23rd!

Thank you to those who joined today's session; and a BIG thank you to our guest consultant, Christin D'Ovidio. We ran a social marketing consultancy protocol for a new project led by Ms. Robin Brown and CCOAL (Collective Citizens Organized Lead) and their partner, redhouse studio architecture. The recorded session is now available (with timestamps) on our YouTube channel. https://lnkd.in/gCykw-4k

Thank you to those who joined today's session and a big thanks to our guest, Sinead Duane, University of Galway - J.E. Cairnes School of Business & Economics... The recorded session is now available (with timestamps) on our YouTube channel: https://lnkd.in/eVnK7bHE

Great news for anyone working in social marketing, behavior change, or public health – we’ve extended the Call for Abstracts for WSMC 2025. The new deadline is 23 May, giving more time for practitioners, academics, policymakers, and NGOs to share their insights, research, and case studies with our global community. This is a rare opportunity to contribute to one of the leading global gatherings of professionals dedicated to using marketing and behavioral science to drive social good. 🌍 If you've been thinking about submitting, now's your chance! I’d love to see your work in Alicante in November. 🔗 Submit your abstract here: https://lnkd.in/ehmYrbF8 #WSMC2025 #BehaviorChange #CallForAbstracts #SocialImpact #MarketingForGood

🚨 Breaking News: WSMC 2025 Call for Abstracts Extended! 🚨 Great news for those who haven’t yet submitted their abstracts for the World Social Marketing Conference 2025 – the submission deadline has been extended until 23 May. This is your chance to showcase your work, share insights, and contribute to shaping the future of social marketing and behavior change on the global stage. 🌍 We welcome submissions from academics, practitioners, policymakers, NGOs, and private sector leaders working to influence positive social change across public health, sustainability, safety, civic engagement, and beyond. 💡 New Deadline: 23 May 2025 📍 Conference Location: University of Alicante, Spain 📅 Event Dates: 5-7 November 2025 Submit your abstract today and be part of the global conversation. 🔗 https://lnkd.in/dTrCyXqT #WSMC2025 #CallForAbstracts #BehaviorChange #SocialMarketing #Research #Conference

📢 Webinar: "Impact Evaluation & Behavioural Science in the UN" Evaluating impact is crucial to ensuring that behavioural science (BeSci) drives meaningful, evidence-based change. This session brings together experts from UNDP, WHO Europe, and the World Bank to share practical insights on applying behavioural science in impact evaluations. What to expect? ✔️ Real-world examples of how BeSci is being used within international organisations ✔️ Key successes, challenges, and lessons learned in impact evaluation ✔️ Practical guidance on how to design evaluations and translate findings into policy and programme improvements Who should attend? This webinar is designed for policy makers, researchers, and practitioners interested in using behavioural insights to drive better outcomes in public policy and global development. By the end of this session, participants will gain practical knowledge on impact evaluation methods and a clearer understanding of how behavioural science can be leveraged to create meaningful change. 📅 Date: 5 mar 2025 🕒 Time: 16:00 CET (3:00 PM UTC) 📌 Registration: https://lnkd.in/gcm9gkDe Join to explore how behavioural science is shaping global policies and making a real impact! #BehaviouralScience #ImpactEvaluation #PublicPolicy #UN #BeSci #GlobalDevelopment

Let the World Know You’re Attending WSMC 2025! 🌍✨ We’re calling on everyone planning to attend the event to mark their attendance on the WSMC25 LinkedIn event —this not only helps us build excitement but also spreads the word to other changemakers, behaviour change experts, and social marketing professionals who should be in the room with us. By confirming your attendance, you’ll: ✅ Show your network you’re part of the global movement for behaviour change ✅ Help us attract even more incredible minds to share, collaborate, and drive impact ✅ Connect with fellow attendees early and start building relationships before the event 📅 Mark yourself as attending now and tag a colleague who should join you in Alicante! #WSMC2025 #SocialMarketing #BehaviourChange #Impact #Alicante2025

WSMC25 | ALICANTE, SPAIN | 5 - 7 NOVEMBER THE 9th WORLD SOCIAL MARKETING CONFERENCE CATALYSTS FOR CHANGE: UNITING GLOBAL EFFORTS TO SHAPE A BETTER FUTURE The premier global conference for social marketing & behaviour change – bringing together researchers, practitioners, policymakers & industry leaders from across the world. WSMC 2025 REGISTRATION IS NOW OPEN! We’re excited to announce that registration is now open for the 9th World Social Marketing Conference. This year’s event will bring together leading experts, practitioners, policymakers, and researchers from around the world to explore the latest innovations in behavior change, social marketing, and impact-driven interventions. Over three days, attendees will gain insights from inspiring keynote speakers, interactive panel discussions, hands-on workshops, and real-world case studies showcasing successful social marketing strategies. WSMC 2025 provides a unique opportunity to connect with a truly global community of professionals working across public health, sustainability, environmental protection, social equity, and community engagement. Whether you’re a seasoned expert or new to the field, the conference is designed to help you expand your knowledge, share your expertise, and develop new collaborations that drive meaningful social change. By securing your place early, you ensure access to exclusive hotel offers and updates on the latest program developments. The Call for Abstracts is still open! If you have research, case studies, or innovative projects to share, we encourage you to submit your work and contribute to the global conversation on behavior change. The submission deadline is likely to be extended until May—so there’s still time to get involved. Together, let’s inspire change and shape a better future!!! More info: https://lnkd.in/dt_DiX35