TTI - Travel Technology Initiative are excited to share the illuminating research results from the TravelTech Show, and to announce that the show, is now officially open for visitor registration. The show runs 25 - 26 June at ExCel, London.
www.traveltech-show.com
Press Release - Travel Technology Show
Registration for the TravelTech Show opens today, and ahead of the event taking place at the end of June, new data reveals that once again, #AI is set to dominate travel operators’ technology budgets for the year ahead. Key findings from the survey highlighted:
Nearly two thirds (64%) will be increasing their technology budget in the next 12 months; by as much as 20% for one fifth of respondents. #AI once again claims the top spot on the budget line when respondents were asked which three new technologies are you planning to invest in over the next year.
Nearly half (42%) of those surveyed plan to increase #AI investment by 10% over the next 12 months, whilst a further 16% will increase investments by as much as 50%.
Investment in online presence
In a similar vein, when it comes to travel operators investing in their online presence, #AI once again takes the lead.
Over 26% are investing in #AI #chatbots, 21% in booking platforms,18% in content and social media platforms.
Benefits and concerns of #AI
The most popular benefits of #AI are highlighted as improved customer experience (24%) and reduced operational costs (also 24%), and whilst the increased investment plans are good news for the travel tech sector, the stats suggest many operators are adopting an ‘approach with caution’ stance, and carefully scoping the requirements before committing to implementing #AI.
From the data, the biggest concerns of #AI are cited as:
Quality and accuracy of content produced – 31% Data privacy and security/cyberattacks – 15% Keeping pace with development – 14%.
Commenting on the results TravelTech Show event director Nimet Sayeed said, “It is encouraging to see travel companies continuing to plan for increased investment in technology platforms. #AI continues to claim the budget top spot, but perhaps more interesting to note is the commitment to investing in research around it. Unquestionably #AI is accelerating at pace and whilst many operators are keen to keep up, they are also focused on taking the time to ensure the tools they do select are the best fit for their business model. operations and, crucially, their customers".
“This year’s TravelTech Show programme has been developed to ensure both operators and suppliers will have the opportunity to place themselves firmly at the forefront of the latest #AI developments for the travel industry across a two-day agenda of speakers, conferences and networking sessions.”
#TravelTech takes place from 25 – 26 June 2025 at Excel London. To find out more please visit: www.traveltech-show.com