The Drum

After jumping on the AI-generated Ghibli image trend, Greenpeace is now facing some backlash 🤔 The campaign aimed to show that not even a whimsical, dreamy filter like Ghibli’s could make the harsh reality of climate change look appealing. However, the organisations use of AI in any capacity is being questioned. Speaking a broader conversation about brands/organisations understand what trends are for them. Read more about what Greenpeace had to say here: https://lnkd.in/etkFSErQ 🥁

After jumping on the AI-generated Ghibli image trend, Greenpeace is now facing some backlash 🤔 The campaign aimed to show that not even a whimsical, dreamy filter like Ghibli’s could make the harsh reality of climate change look appealing. However, the organisations use of AI in any capacity is being questioned. Sparking a broader conversation about brands/organisations discerning what trends are for them. Read more about what Greenpeace had to say here: https://lnkd.in/ekVFAnP2

During his 17-year tenure, which ended in 2018, Christopher Bailey was widely credited with transforming Burberry into a global fashion powerhouse. Central to this success was the brand’s ability to tap into the cultural zeitgeist, particularly in London, often expressed through its connection with music. Behind the soundtrack of that Burberry era was Dave Chase, who served as the global head of music for the luxury fashion house for seven years. Chase helped shape some of Burberry’s most iconic runway moments, including the memorable 2017 Orlando show, as well as numerous advertising campaigns. But his story extends well beyond fashion. From being part of the launch of the legendary KOKO nightclub in Camden in the early 2000s, to carving a unique role at the crossroads of music and branding within global advertising agencies. During my chat with Chase, we covered so much - from one of the most unforgettable days of his career, which began at Abbey Road Studios and led to a meeting with Elton John, to his current work with brands like Tiffanys and BREITLING. The interview is live on The Drum now and I'll leave the link in the comments. #fashion #marketing #advertising #burberry

Levi Strauss & Co. sees a 8% sales surge. https://lnkd.in/d_S5TAEQ

Brian Cox addresses workaholics in new spot 👀 The campaign is inspired by a survey of 13,000 adults, which revealed that well over three-quarters (79%) of workers across the UK, US, France, Germany, Greece, Italy, and Spain regularly work overtime, logging an average of two working days (16 hours) per week. https://lnkd.in/eHQF6Kzs

"The promise our industry now makes is certainty. Media platforms sell certainty. But creativity is about believing in something that hasn’t happened yet. It’s risk. It’s beautiful risk." John Mescall, Global Creative Chair, by The Network Caught up with the man who created Dumb Ways to Die (you just hummed it, didn't you?) John Mescall to chat about creativity in the age of data and ROI. Fascinating guy. Read it: https://lnkd.in/eKtx-tMJ #creative #dumbwaystodie #marketing

'It's ok if you don't speak teen' - The Children's Society leverages buzz around Netflix’s hit show Adolescence. The out-of-home campaign, which is running across sites in London, has been designed to bridge the gap between young people and adults. https://lnkd.in/e2cp9znA #Netflix

Today ‘The White Lotus’ final airs. Learn how the hit show has boosted brands 💡 https://lnkd.in/gkEDFtXn

The new series ‘The White Lotus Effect’ broke viewing records for HBO and sales records for retailers 🤯 Learn more about how brands got a boost from the hit show. https://lnkd.in/gkEDFtXn #HBO