Richard Roberts Archive

Advertisements tell us so much about the latest in modernity of a particular time. In 1958, thus was the most up-to-date television available - and represented the height of elegance in the home. The décor is very much of its time, too. #history #richardrobertsarchive #printadvertising

This striking image from 1938 displays the epitome of modern style - in a very Scottish form. Dogs are often used to illustrate understated power and intelligence, and here they complement the image beautifully. #history #richardrobertsarchive #printadvertising

RFD advertised its liferafts and lifejackets extensively in flying magazines. This 1953 example from Flight magazine is typical. There were competitors, but RFD was a leader. The company survives under the Survitec name. #history #richardrobertsarchive #printadvertising

This 1954 advertisement by the agricultural equipment dealers Jack Olding & Co focuses on the revolutionary Ferguson three-point hitch that dramatically improved ploughing efficiency and safety. #history #richardrobertsarchive #printadvertising

P & O brought a modern approach to its advertising in the 1950s. Here in 1959 it focuses on the opportunity for the wealthy customer to mix business with pleasure, promoting it as an investment in a relaxing way to prepare for important business deals. #history #richardrobertsarchive #printadvertising

Advertisements are an enduring source of information on fashion history. This first example from Macdonald shows the latest fashion in permanent waves in 1937. Second example tomorrow... #history #richardrobertsarchive #printadvertising

This delightful advertisement from 1954 is a superb example of an advertising 'trick' used many times over the years: make children do grown-up things. It works. #history #richardrobertsarchive #advertisement #archive #historypreserved  #printadvertising

Advertising is a rich source for historical research. This 1937 advertisement by the fashion house Jenners not only shows that year's country wear for fashionable ladies - sending on approval and pricing in guineas are social pointers too. #history #richardrobertsarchive #advertisement #archive #historypreserved  #printadvertising

Jacob's followed the trend to photography here in 1958 - but the copy has a subtle but enticing impact. Who wouldn't spread butter on a Jacob's cracker? #history #richardrobertsarchive #advertisement #archive #historypreserved  #printadvertising

The fashions of 1956 are not those of 2025. This Ideal Standard advertisement gives a fascinating insight into what was considered ultra-modern in that year. #history #richardrobertsarchive #printadvertising