Richard Roberts Archive

This advertisement is perhaps nothing earth-shattering. But doesn’t it make you want to have a chocolate biscuit? Right now? Never mind throughout how many reigns Carr’s has been famous. #history #richardrobertsarchive #printadvertising

The combination grate or range was not just a product of the Victorian era. A coal fire was the centre of operations in many houses way beyond that era. Here is an example from 1937, where water is heated and food is cooked in one place. #history #richardrobertsarchive #printadvertising

Advertisements show the styles of a particular era. Here in 1963 can be seen not only the design of household items, but furnishings and female clothing fashions. #history #richardrobertsarchive #printadvertising

Advertisers often use images from the past to imply traditional values - but here the illustration is from the ‘present day' in 1954 and is equally effective in linking the romance of the sea to the excellence of the company's sherry. #history #richardrobertsarchive #printadvertising

From 1954, a vivid example of colour illustration delivering an important promotional message, here about wind tunnel models. The stylish advertisement 0also subtly reminds readers of the company's regulatory approvals. #history #richardrobertsarchive #printadvertising

American homes were graced by many "mod-cons" when they were rare or non-existent in Britain. Here in 1925 the Schleicher Company is advertising its radiator furniture with "patented, concealed humidifier" - "not a luxury but a modern necessity." #history #richardrobertsarchive #printadvertising

Advertisements tell us so much about the latest in modernity of a particular time. In 1958, thus was the most up-to-date television available - and represented the height of elegance in the home. The décor is very much of its time, too. #history #richardrobertsarchive #printadvertising

This striking image from 1938 displays the epitome of modern style - in a very Scottish form. Dogs are often used to illustrate understated power and intelligence, and here they complement the image beautifully. #history #richardrobertsarchive #printadvertising

RFD advertised its liferafts and lifejackets extensively in flying magazines. This 1953 example from Flight magazine is typical. There were competitors, but RFD was a leader. The company survives under the Survitec name. #history #richardrobertsarchive #printadvertising

This 1954 advertisement by the agricultural equipment dealers Jack Olding & Co focuses on the revolutionary Ferguson three-point hitch that dramatically improved ploughing efficiency and safety. #history #richardrobertsarchive #printadvertising