To mark World Mental Health Day, Rapport UK supported the latest creative campaign by McCann Demand for Mayhew, using #OOH to highlight the impact animals can have in supporting our mental health.
TheraPaws is a London-based, animal-assisted intervention programme run by Mayhew designed to improve social, emotional and mental wellbeing in care homes, hospitals and SEN schools, among other locations. From improving communication to decreasing feelings of isolation, the benefits of animal interactions are enormous.
With 1 in 7 UK adults in 2024 stating their mental health is either bad or the worst it’s been, this latest campaign, created in collaboration with esteemed digital artist, Justin Metz, aims to remind those struggling that there is hope and a light at the end of the tunnel with the help of animals.
Thanks to McCann Demand Mayhew just.Metz Ocean Outdoor