Primer’s cover photo
Primer

Primer

Financial Services

Unify the payments ecosystem

About us

Primer is the unified infrastructure for global payments and commerce. With unrivaled freedom and visibility across the payments and commerce ecosystem, Primer equips merchants with the tools to effortlessly optimize performance, build at pace, and capture untapped revenue to achieve unstoppable growth.

Industry
Financial Services
Company size
51-200 employees
Headquarters
London
Type
Privately Held
Founded
2020
Specialties
automation, payments, checkout, commerce, and infrastructure

Locations

Employees at Primer

Updates

  • View organization page for Primer

    33,113 followers

    🔥 Your next episode of Payments Unfiltered is here 🔥 Payments aren't just about technology; they're about policy, politics, and people. Natasha de Terán has spent her career exploring exactly that intersection. She previously led corporate affairs at SWIFT, regularly advises companies and governments, serves on statutory panels, speaks on the future of money, and is the author of The Payoff: How changing the way we pay changes everything. In this episode, Natasha joins Theo Spyrides to unpack: 🟠 The hidden frictions slowing down payment rails today 🟠 The dual-edged impact of regulation shaping our payment landscape 🟠 Whether CBDCs, A2A payments, and stablecoins are real challengers to card-based systems The future of payments is shaped by more than code. To learn more, listen on our website or wherever you get your podcasts. 🔗 https://lnkd.in/e8AxkVVd

  • View organization page for Primer

    33,113 followers

    When you’re powering global subscriber experiences for the world’s biggest sports and entertainment brands, the bar isn’t “good enough.” For Cleeng, that meant rethinking payments, not because things were broken but because their ambitions demanded more. “We’d successfully operated with a single PSP across Europe and North America. But as we expanded into MENA, LATAM, and Southeast Asia, we began to see the limitations of that approach,” says Enzo Bermond. Building direct integrations with multiple processors? Too time-consuming, costly, and resource-intensive. Instead, Cleeng partnered with Primer. Now, using Primer’s unified infrastructure, Cleeng can: ✅ Launch and test multiple PSPs without engineering lift ✅ Optimize performance and increase auth rates globally ✅ Automatically fallback to alternative processors on failure ✅ Tailor payment flows to local market needs “Primer enables us to optimize payments at every level, ensuring higher success rates, fewer failed transactions, and a seamless payment experience for our customers and their subscribers,” Enzo adds. 📖 Read the full story: https://lnkd.in/eaEfVkWZ Kailash Madan Félix BERNARD Leon McLeggan

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  • View organization page for Primer

    33,113 followers

    We’re building a culture where people take ownership fast, push boundaries, and raise the bar for those around them. 🚀 Promotions here aren’t about time served or title; they’re about impact. We recognize those who drive progress, live our values, and level up continuously in a high-trust, high-autonomy environment. Last week, we celebrated a group of Primigos who’ve made a real impact in what they delivered and how they’ve shaped our culture. 👏 Huge congrats to everyone stepping into new roles. We’re hiring. Check out our open roles if you want to grow fast, own your work, and build with people who care deeply about doing things right: 🔗 primer.io/careers

  • View organization page for Primer

    33,113 followers

    The subscription industry is set to hit $1 trillion by 2028. At the heart of it is Cleeng, a leader in Subscription Retention Management trusted by brands like Big Ten Network, The Weather Channel, and The Tennis Channel to reduce churn, keep subscribers engaged, and grow. Payments are a core pillar of Cleeng's service. As a Merchant of Record, it manages the entire payment process for its customers so they can focus on delivering great content and scaling their business. But as Cleeng expanded globally, new challenges emerged: navigating regional differences, optimizing approval rates, and minimizing friction at checkout. Cleeng needed a solution that provided greater flexibility in managing its payments, the scale to operate globally, and the power to drive continuous optimization. That partner was Primer. Using Primer's Unified Payments Infrastructure, Cleeng can now: ✅ Integrate with multiple PSPs to boost performance across markets and reduce declines. ✅Recover payments and reduce churn using intelligent fallback logic that rescues failed transactions. ✅ Continuously optimize and scale through A/B testing, dynamic routing, and refining their strategy for better results. "Primer is a battle-tested platform built to handle the complexities of global payments." Enzo Bermond, Senior Product Manager at Cleeng, says: "Given the diverse needs of our customer base, we needed a resilient, adaptable solution that could address a wide range of challenges across different markets." Read the press release to learn how Cleeng is scaling globally with Primer. 🔗 https://lnkd.in/eVzH62sw Kailash Madan Félix BERNARD Leon McLeggan Benedicte Guichard Kamila Palka Simo @

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  • View organization page for Primer

    33,113 followers

    🇦🇺 🇳🇿 Join us and shape the future of payments down under 🇦🇺 🇳🇿   We're on the hunt for a superstar Enterprise Sales Executive to lead our growth in Australia and New Zealand. As our first hire in the region, you’ll have a unique opportunity to build on the momentum we’ve already established, working with some of ANZ's most innovative and leading brands. Your mission is to expand that success, drive growth, and position Primer as the go-to payments solution across the region. You'll thrive in this role if you bring: 🎯 A proven track record in B2B sales with consistent quota-smashing 🎯 A consultative and strategic approach to sales 🎯 Exceptional communication and influencing skills 🎯 Experience selling complex technical solutions (bonus if it's payments!) In return, we offer an environment where you can excel and grow: ✅ Empowerment & autonomy: Own your entire sales pipeline with the freedom to build relationships and close deals your way. ✅ Career growth: Join a pioneering company where passionate people from all walks of life have room to thrive and grow. ✅ Belonging & purpose: Primer is a fully remote, globally distributed company where inclusivity and collaboration are central to our success. ✅ Supportive culture: Work alongside empathetic, ambitious colleagues united by a shared purpose. If you're ready to make an impact and take ownership of your success, apply now. https://lnkd.in/evq3yi8K And if this sounds like someone you know, share this opportunity with your network.

  • View organization page for Primer

    33,113 followers

    ICYMI, last week, we announced our partnership with JPMorganChase and its addition to our marketplace of services. Businesses using Primer, like GetYourGuide, can now add J.P. Morgan to their payment stack with just a few clicks, unlocking new market opportunities and boosting authorization rates. Check out the video to hear what our CEO, Gabriel Le Roux, and J.P. Morgan's Callum Ludgate have to say about the partnership.

    View profile for Callum Ludgate

    Global Enterprise Payments @ JP Morgan | Commercial Leadership

    We are delighted to welcome Primer as a valued member of the JPMorganChase Partner Network. I had the pleasure of meeting Gabriel Le Roux, CEO of Primer, to discuss this integration that enables businesses using Primer to connect with JPMorganChase Payments' global Commerce platform. This collaboration broadens payment options and further optimises transaction processes. At JPMorganChase we understand the vital role that orchestrators play in the ever-evolving financial landscape. We look forward to the innovative solutions and opportunities this partnership will bring!      #JPMorganPayments #Innovation #FinancialServices #Primer    Charlotte Yates Martin Hyde Kieran Mehta Tracy Birdsall Ludovic Houri Nik Quinn Letícia Costa Veronique Steiner Roy Asiedu Tilmann Dengler Ruya N. Elizabeth Robertson Chloe Woods Charlotte Broom

  • Primer reposted this

    View profile for Gabriel Le Roux

    Co-founder & CEO @ Primer

    Back in London after a few weeks on the road. One of the highlights was a great session at MPE, where we went beyond the usual payment buzzwords and explored what’s really happening in the industry alongside some brilliant minds from across the ecosystem. We focused on a key shift underway - the changing relationship between merchants and payments. More and more, merchants are unbundling their payment stacks, moving away from rigid, one-size-fits-all models. In parallel, service providers are recognising that full-stack, closed-platform approaches are no longer sustainable, especially for enterprise merchants. The landscape is evolving - and fast. Always a privilege to be part of these conversations and see firsthand how the industry is moving forward. Looking forward to the next one. Fiennes Davey Callum Ludgate Vera A. Matteo Gamba

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  • View organization page for Primer

    33,113 followers

    AI is reshaping fintech and payments in ways that go beyond the buzzwords. Primer’s Theo Spyrides sat down with TNGlobal to explore how AI will allow payments managers to shift focus to more strategic business decisions rather than execution. Some takeaways from the conversation: ✅ AI is enhancing the payments infrastructure to make it smarter and more resilient. ✅ Collaboration—not competition—is key to building better tools and experiences. ✅ The real value of AI lies in making powerful technology accessible to all merchants, not just the biggest players. Read the full Q&A here for more on how AI is shaping the future of fintech. 👉 https://lnkd.in/gdpCtmGe

  • View organization page for Primer

    33,113 followers

    𝗚𝗲𝘁𝗬𝗼𝘂𝗿𝗚𝘂𝗶𝗱𝗲 𝗴𝗼𝗲𝘀 𝗹𝗶𝘃𝗲 𝘄𝗶𝘁𝗵 𝗝.𝗣. 𝗠𝗼𝗿𝗴𝗮𝗻 𝗣𝗮𝘆𝗺𝗲𝗻𝘁𝘀 𝘃𝗶𝗮 𝗣𝗿𝗶𝗺𝗲𝗿 Enterprise merchants can now integrate J.P. Morgan's Global Commerce Platform to accept Cards, Apple Pay, and Google Pay, opening up new opportunities to serve a broader market and improve authorization rates. Global travel booking platform GetYourGuide is the first merchant to connect with J.P. Morgan through Primer as it aims to serve its growing US customer base. "By integrating J.P. Morgan Payments with Primer, we're giving merchants a powerful service provider in their payment toolkit, one that can drive growth and deepen customer trust," says Gabriel Le Roux. "Our open infrastructure connects merchants and partners, creating a seamless, merchant-first ecosystem." Learn more about the partnership on our blog: https://lnkd.in/e8qpGHpG Arjun M. Jason Tiede Charlotte Yates Jade Thomas

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  • View organization page for Primer

    33,113 followers

    Your payment strategy should be as unique as your business. In the latest episode of Payments Unfiltered, Andre Moeller shares how he built tailored payment strategies for companies across multiple industries. It all starts with asking the right questions. 🎧 Watch on YouTube or listen wherever you get your podcasts. Theo Spyrides

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Funding

Primer 5 total rounds

Last Round

Corporate round

Investors

Tencent
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