NewTerritory

In partnership with Panasonic, we embarked on a journey to rethink urban mobility, going beyond transportation to design experiences that serve both individuals and communities. From conceptualising modular vehicle designs to bridging digital and physical innovation, we explored how mobility can adapt to diverse urban needs. By balancing personal freedom with collective efficiency, we’re shaping a future where mobility enhances urban culture and services.  #Innovation #UrbanMobility #FutureOfTransport

🔋 How do you visualise the future of hydrogen-powered flight? When a hydrogen aviation start-up came to us with a bold challenge: “How do we bring our mission to decarbonise aviation to life?” we knew this was more than just design. It was about shaping the future of sustainable air travel. Using storytelling, photorealistic CGI and leveraging our deep aviation expertise, we designed a test-flight-ready hydrogen module, balancing brand ambition with real-world manufacturing constraints. From filling and shipping to fuelling and deployment, every touchpoint was meticulously mapped out to ensure practicality without compromising innovation. The result? A hydrogen module that's ready to take flight, helping to demystify the mechanics of hydrogen-powered aviation. This is how great design fuels great ideas #HydrogenAviation #SustainableFlight #DesignInnovation #FutureOfAviation #CGI #AerospaceDesign

This Thursday I am excited to speak at the Industrial Biotechnology Innovation Centre conference in Glasgow with Simon Chuck for NewTerritory We will be exploring how strategic design and brand lead storytelling can simplify the complex. Focusing on the impactful ways we can support as creative partner, to envision, design and visualise future technologies and materials. Looking forward to exploring some of the materials of tomorrow- from lab level, start up to scale up! #futurematerials

Today, we’re excited to launch NewTerritory’s Automotive Division! Leveraging our knowledge in aviation, rail and transport design, we’re redefining vehicle interiors and crafting entirely new customer experiences. We’re already partnering with leading manufacturers in the UK, US and Germany, as well as innovative autonomous and last-mile delivery start-ups. Stay tuned! Click here to find out more: https://lnkd.in/eRggN-UD #NewTerritoryAutomotive #DrivingEmotion #MobilityRedefined

Shaping the future of air travel ✈️ We recently interviewed our founder Luke Miles on the future of aviation interior design and the evolving passenger experience. The former head of design for Virgin, Luke and the team have recently been behind the major design work for the likes of Delta Air Lines, Aeromexico and Airbus, and emphasises the need for a hospitality-first approach to redefine air travel. Read the full article for Luke’s insight on what’s next for air travel. https://lnkd.in/eT_M8zzs #AviationDesign #Design #BrandExperience #PassengerExperience #FutureOfFlight #HospitalityInTheSky

As part of our ongoing partnership with Aeromexico, we’re proud to launch their new Business Class bedding range. We collaborated with renowned Mexican architects and designers to create a collection that captures the essence of a modern Mexican home or hotel while prioritising passenger comfort. Partnering with John Horsfall to perfect the soft products and LINSTOL to deliver premium headphones, we ensured that every element came together seamlessly to elevate the travel experience with unmatched style and thoughtful design. Inspired by the spirit of modern Mexico, we’ve crafted a range of onboard comfort products that blend artisanal detail with bold, contemporary branding. Drawing from the versatile cues of Aeromexico’s Eagle Knight logo, the designs tell a story, shifting between daring and calm, bridging passengers, culture, and operations in a seamless and memorable way. Every detail is thoughtfully considered, from the reusable red bag that acts as a bold brand beacon to the textured neutrals of the blanket and pillow that evoke a sense of calm and deceleration. Through meticulous research and material innovation, we’ve balanced industrial precision with craft, honouring Mexico’s heritage while creating sustainable, impactful products designed to leave a lasting impression. Here’s to redefining the journey, one thoughtful moment at a time.

🔋 A Battery For A Better World 🔋 Introducing our partnership with Noon Energy that we’re excited to share with the world. Through our collaboration with Noon, we crafted a design that is not just own-able but truly harmonious with any environment. Whether it is blending seamlessly into residential homes, making a statement by the docks, or nestling naturally into rolling hills, our design elevates Noon’s battery to new heights. By designing a product that nestles gently into its surroundings, we’ve designed a battery that not only powers the world but also lives in harmony with it. When considering every detail of how Noon Energy’s brand is expressed, we wanted it to reflect the natural processes behind their innovative battery technology — from leaf structures and the rise and fall of the sun, to the rhythmic waves of energy. And the best part? It all fits seamlessly into the compact form of a shipping container. Here’s to capturing the beauty of energy in its purest form.

🚀 We’re excited to announce that we’ve gone live with the findings of our extensive research into airline customer behaviour! 🚀 By applying behavioural science theories, we’ve uncovered some interesting insights that can help airline brands establish repeat purchasing behaviours among their customers. 🛩 💼 Over the course of 400+ hours, we worked with hundreds of passengers from five major airlines who had flown in the past 12 months. Through this in-depth study, we uncovered the top spending drivers that will influence airline passengers in 2025 and beyond. Curious to learn what motivates airline customers and how brands can adapt to stay ahead? Click on the link to discover more! 🔗👇 https://lnkd.in/eZep3A6d

✨ Exciting News! ✨ Last week, we were thrilled to see the unveiling of our newly designed cabin interiors in partnership with Delta Air Lines and there’s been lots of great press coverage. Our approach was centred around customer behaviour, ensuring that every detail was crafted with the passenger experience in mind. 🛫✨ The new onboard design creates a space where Delta customers can truly feel at home during their travels. With breathable materials, memory-foam cushions on widebody jets and thoughtfully curated lighting, we’ve taken relaxation to new heights. The enhanced lighting programs are tailored to each phase of the flight, creating a calming and cohesive environment that helps customers feel grounded and better adjust to their time zone. 🕰 💺 Our founder, Luke Miles, perfectly sums it up: “This interior design marks the culmination of a five-year project, where we’ve collaborated closely with Delta Air Lines to redefine the in-flight experience. In a time when airlines must work harder than ever to differentiate themselves, passengers are looking for more than just a seat -they want to feel valued and experience something truly unique. We’ve designed this cabin interior with that in mind, focusing on reducing the physical and emotional impacts of flying, from minimising fatigue and jet lag to optimising how the crew moves throughout the cabin. It’s all about enhancing comfort and making air travel feel seamless and restorative - more in line with a high-class hotel than a mode of transportation.” A big thank you to Fast Company for their piece on the new design. But don’t just take our word for it, explore more here: https://lnkd.in/ex7YrRNm #Design #Aviation #CustomerExperience #InteriorDesign #DeltaAirLines #NewTerritory #TravelInnovation #HospitalityInTheSky

"To survive and thrive, airlines must adopt a hospitality-first approach, where empathy and emotional comfort are reprioritised to mitigate the stresses of air travel. Just as we dine and sleep in a hotel, customers expect a similar level of care and comfort in the sky. We believe that airline interiors should complement the warmth and elegance of the domestic environment, offering a seamless transition into the end to end journey.” Luke Miles Founder of NewTerritory Which is why we are so pleased that our design for Delta Air Lines’ new cabin interiors are out in the world. Our new cabin interior designed in partnership with Delta Air Lines has been crafted with customer behaviour at the heart. Delta operates 4,000 daily flights to more than 280 destinations on six continents, and we cannot wait to see and experience our newly created cabin interiors!