MVF powers growth for our clients by connecting them to potential customers. The digital marketing landscape is complex and constantly evolving. Businesses need experts who are tracking that evolution and finding new ways to innovate and win. This is where MVF comes in. We match readers, buyers, & business leaders with the brands & companies that make the products and services they need. We do this by building relationships with potential customers at each stage of the marketing funnel by offering insights, information, and tools to help them learn more about the things they’re interested in. We build profiles on our audiences, guide them through purchase decisions, and ultimately connect them to the right products/services when they are ready to buy. Our clients trust us as experts in lead generation, which frees up their time to do what they do best. Sunday Times Tech Track 2014 & 2017, Winner 2013 Queen's Award for Enterprise 2017 Sunday Times International Track 200 Inc 5000 Europe Deloitte Fast 500 National Business Awards Entrepreneur of The Year 2015
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We take huge pride in our teams surpassing goals. MVF's Austin team took the evening to celebrate all the hard work it took to hit our record high revenue month back in January!
🚀 Celebrating Record Revenue at Electric Shuffle! This team doesn’t just hit goals—we shuffle past them! 🎯 We’re currently hiring at MVF—if you’re interested in learning more about how to join the fun, give me a shout!
Last week at MVF, we celebrated International Women's Day — and what a week it was! 💜 We kicked things off with an incredible talk from Claudia-Liza Vanderpuije, who gave us a real insight into her journey through journalism and left us all feeling super inspired. Throughout the week, we also ran a three-part interview series, shining a light on some of the amazing women across MVF and hearing about their careers, experiences, and advice. And to wrap things up, we flipped the script — asking men across MVF to share which women inspire them and why. The answers were so thoughtful and heartfelt — it was such a lovely way to round off the week. A huge thank you to everyone who got involved and helped make it such a special week. It’s a great reminder that celebrating and championing women should happen... Every. Single. Day. 💜
Last week, we officially launched our partnership with Apprentify – opening up fantastic new opportunities for our team to develop their skills through apprenticeships. To celebrate, we hosted a Discovery Day, where MVFers could learn more about the programmes available and how they can shape their careers. A huge thank you to Luca Palmeri and Sophie Smith from Apprentify for coming in and sharing their insights! It was great to see so many of our team exploring new ways to grow and develop.
At MVF, we’ve built a dedicated research team who serve our readers while driving growth for our clients. Find out from Natasha Willett, Head of Insights, how we combine rigorous market analysis with authentic, first hand user generated content to deliver the clarity businesses need to make confident, informed decisions.
Congratulations to our incredible team for making MVF one of Built In's Top Companies to Work For—for the third year running!
Happy New Year, everyone! I’m thrilled to announce that for the third year in a row, MVF has been named one of Built In's Top Companies to Work For! 🌟 If you're seeking a workplace that fosters collaboration, encourages growth, and offers great perks, MVF is the place to be. There are endless opportunities to grow your career and try new things—come join our amazing team! #MVF #TopCompany #NewYearNewOpportunities Cameron Hall James Murphy Bill Thorne
In the month of December the MVF UK team came together to support our local Euston Foodbank. 💛 We donated a total of 85kg of food. Every item donated—big or small—will help bring a little extra joy to those who need it most this Christmas. ✨ A massive thank you to everyone who contributed and rallied their teams to make this project such a success.🙌 (Big thank you to Aimee McGoldrick James Smith & Alice Sears for packing up and delivering all the donations)
On the heels of the ninth launch in its newsletter portfolio — this time in the retail sector — MVF Global has gleaned a few insights into what makes up the winning formula. Find out more from our Newsletter Director, Lesley McKenzie #mvf
At MVF, we run around 1000 CRO experiments each year which ranks us in the top 3% of businesses for testing velocity. Find out from Stefanie Evans, our CRO lead, how and why we do it.
It was fantastic seeing our very own Tom Read represent MVF on the customer panel, alongside other industry leaders, sharing insights on how Google's tools are powering growth across EMEA.
Managing Director at Google. Board and Trustee at Media Trust. Advisory Board at the King’s Trust.
Great to host Google's EMEA Lead Gen Summit this week. We shared new product innovations and three strategies for success for lead gen businesses: 🔃 Map: your customer journey Map the lead-to-sale journey for your business, and set a value for the lead at each stage. 📊 Measure: integrate your first party data Capture your online & offline conversion data and pass it back to Google through our privacy safe options. New: Enhanced Conversions for Leads can help here. 🚀 Activate: unlock the power of your data with Google AI. Bid and optimise to value with Google AI - test, learn and scale with AI-powered tools. Google's Director of Global Product Solutions for Lead Generation, Annah Dominis, shared how to supercharge lead gen with Google’s AI powered solutions: 📈 Broad Match: to broaden search coverage and leverage a wider range of signals in search. - AI-driven improvements to quality, relevance and language understanding have improved broad match performance by over 10%. 📈 Value-Based Bidding: not all leads are equal, so optimise to the value of more qualified leads or deeper sales funnel metrics. - Advertisers that switch to value-based bidding see an average of 14% more conversion value at a similar ROAS 📈 Performance Max: to maximise your results across Google's channels. - Advertisers who adopt Performance Max see an average of 27% more conversions. 📈 Demand Gen: to create and convert demand before customers search for you. - On average, advertisers who added Demand Gen to the Power Pair of Search and Performance Max campaigns saw 14% more conversions. Google's Director of Lead Gen Sales, Aedin Curtin, showed how discovery starts, and decisions are made, on Google. And we heard from customers from across EMEA how Google's tools are helping to drive results. Thank you to our customer panel for sharing their advice: Tom Read from MVF, Rachael Munby from Anglian Home Improvements, Felipe Moreno from Making Science and Tzah Perry from monday.com. Thanks to all our product leaders, experts and speakers for brilliant sessions and for travelling in from near and far to join, including: Annah Dominis, Aedin Curtin, Shirin Eghtesadi, Maya Henkin, Hugh Dickerson, Clinton K., Darren Russell, Nicole Mortimer, Anna Marie Fahy, Geneviève Huskens, Jane Linhares, Jessica Cesarz, Nils Grube, Nick Brady, Donal Carey, Murtaza Lukmani, Carolyn C., Margarita Heras, David McWeeney, Inês Violante, Caroline Militello, Nicole Mortimer, Dave de Valera, Christin Herges, Ben Lewis and everyone involved. And thanks to our guests and hosts, to everyone involved in organising a great day, and to everyone who few to London from all over the US and EMEA to connect, learn and find new growth.
This project is a true MVF team effort, bringing together creativity and collaboration. Sign up at theskupe.co for weekly insights, and stay tuned for more updates!
We released our ninth newsletter into the world today: The SKUpe Newsletter, a weekly news and trends roundup for small- to medium-sized retailers, written by Marcy Medina and edited by Bianca Prieto. Each newsletter launch features so many moving parts, from research and ideation to naming, branding, audience acquisition and content curation. The team mentality at MVF is nothing short of inspiring, and working together with the newsletter crew on this project was proof of the magic that happens with that mindset. Sign up for The SKUpe at https://www.theskupe.co/ and watch this space for more newsletter updates. H/T James Kiernan Jake Archer Daniel Driesen Joshua Hollens Cat Baskerville Alexander Heming Johnson Katie Parsons Brent LeBlanc 🏳️🌈 🌍 and everyone else who helped make The SKUpe happen.