MVF’s Post

Welcome to our new series where we'll be diving into key topics and challenges within the CPG industry. Today’s focus: Buyer Outreach – from getting in front of the right people to building lasting relationships. Let’s break it down and help your brand succeed! 🚀 Watch now and stay tuned for more insights from Cameron McCarthy in the coming weeks. 👀 Looking to continue the conversation and see how WeStock can help you reach your retail goals? Let's chat! https://bit.ly/3zqotJJ #CPGInsights #BuyerOutreach #BrandGrowth

Ahh, the sweet sound of .... Crickets 🦗? Lindsay and Becca reveal the ultimate (and unexpected) sign of success in store communications: Crickets. It might feel strange, but when your inbox is quiet, it means your message landed perfectly. Curious how to measure success when silence is the goal? Watch the full webinar and tell us: How do you know your comms are working? 👇 https://lnkd.in/grGUtSD4 #RetailComms #StoreLeadership #OperationalExcellence

Want to get the most out of your agency in 2025? Join Wise Words for the answers → https://lnkd.in/epTMT6iY Juliet, Head of Key Accounts at Wiser, shares three ways you can integrate your brand and agency to get the best results 💡

Want to track your placements, maximize merchandising value, and learn from top broadcasters and streamers? Looper Insights offers the tools you need. With access to invaluable merchandising and competitive data from over 500+ platforms in 25+ countries, we can help you make informed decisions and achieve your goals. I can share reports and case studies as an example… but I would rather talk to you about your specific challenges, and see how we can optimize your merchandising strategy. DM me, and let's turn data into decisions! https://lnkd.in/eFw3ca_h

With the holidays just around the corner and 2025 fast approaching, now's the time to start planning for those critical retailer pitch meetings that are coming up sooner than we think. Are you making these 3 common mistakes? 1️⃣ Not reviewing the retailer’s shelf set. 2️⃣ Failing to show how your brand supports their profitability. 3️⃣ Overwhelming the buyer with too many slides. These pitfalls could cost you shelf space—but they’re easy to avoid with the right preparation! In my latest newsletter, I share actionable tips to help you avoid these mistakes and walk into your next meeting and crush it! 👉 https://lnkd.in/gn_WHe4v As we gear up for the new year, what's your biggest challenge in preparing for retailer presentations? Drop a comment or DM me -I'd love to help!

Get a Fresh Take with Envoy Fresh! 🌱 Looking to grow sales, increase profits, and build brand loyalty? Let's get you a fresh marketing strategy with creative solutions that deliver results. Discover our fresh take-discovery session with Kathy 👉 https://bit.ly/4058f1e #FoodMarketing #BrandLoyalty #MarketingStrategy

Creating winning pitches for mass retail is no easy feat. To stand out, your brand needs to: ✅ Identify a specific problem the retailer currently has that your product addresses. ✅ Provide compelling data and comparisons to illustrate why your offering is superior. Above all, your product should solve problems for both consumers and retailers. Need help crafting a winning pitch deck? Download our free "How to Scale to Retail" whitepaper for exclusive insights and proven strategies based on over 30 years of experience helping brands succeed in stores: https://lnkd.in/gyMiEdX5

Are you delivering The Modern Brand Promise? Do you even know what it is? If I had to venture a guess, I would say the answer to both questions is probably "no." Rick Watson and I wrote a white paper about how you deliver The Modern Brand Promise. On Tuesday, May 21st, we are doing a webinar discussing what brands must do in this complicated commerce world. We are being joined by Joe Risico, JD, CPA co-CEO of Aterian (NASDAQ: ATER). It should be a fun and interesting conversation. The signup information is below. https://lnkd.in/etuXuYVp

New Post: How Local Businesses Use the US Open to Drive Growth - https://lnkd.in/g-CHY-Fq - A coveted booth at the iconic US Open can be a major boost for sales and brand exposure. Here's how a few businesses are taking full advantage. - #news #business #world #jobs #school #passion

"Lets explore what the top 1% of brands are doing differently to leapfrog ahead of their competitors. How they continually optimize their operations and marketing to realize above industry average growth in sales and profits." That's an excerpt from Chapter 3 of the best-selling book "Radical Retail Growth". It compares and contrasts what high growth brands do differently to stand out from the competition. If you haven't picked up a copy yet..it's a good read. #RadicalRetailGrowth #HighGrowthBrands #OptimizeOperations #RetailBrandManagement