MSL UK

Say hello to the newest members of our team 👏 ✨ Sarah, Director ✨ Katie, Account Director ✨ Lara, Managing Partner Great to have you all on board!

"So, what exactly do you do in PR?" 💬 PRWeek UK asked industry leaders to share their experiences explaining their jobs to others. Our Managing Director, Jo Grierson offered a thoughtful (and witty) take, highlighting the blend of strategy, empathy and communication that defines modern PR. Read more 👇 https://lnkd.in/em7Ke8U5

"If we're going to really use AI properly, we have to set guardrails around how we use it conscientiously" 💡 Jo Bromilow, Director of Social & Influencer, shared her take on the new AI doll trend in what became the most-read article on BBC News on Saturday! Read more 👇 https://lnkd.in/et4kb65E

Big shout out to Jo Bromilow, Director of Social & Influencer, who has been named on the judging panel for the Global Influencer Marketing Awards 2025👏 She joins an expert panel celebrating the bold thinking and creativity that has been moving the needle in the IM space this year 💡 Full judges list: https://lnkd.in/dSwsgth

What does good creative look like in 2025? Our Executive Creative Director, Michael Dowell, is helping define just that, as a judge at this year's PRWeek UK Awards 🖊️ He'll be casting a critical eye on the best and most progressive creative work of the year. Good luck to all the nominees - we can't wait to see what you've been working on! Full list of judges: https://lnkd.in/efaq_jT9

🏆 We won! 🏆   We're so proud to share that our 'Stitch + Spice' campaign with PUMA Group took home the trophy in the Fashion & Beauty category at last night's PRovoke Media EMEA SABRE Awards! 📹 Not only this, but the campaign was awarded 4th in the Platinum SABRE Award for Best In Show 🤩   With both ‘Stitch + Spice’ and ‘FOREVER.BETTER.’ shortlisted in the same category, only one could win, but both showcase the power of creativity, culture, and innovation 🖊️ This is an enormous achievement and a great reminder of what's possible when we push ourselves creatively - huge shout out to our PUMA clients for their collaboration along the way. Full list of winners: https://lnkd.in/dYYDSUmd

What do you get when you cross crispy chicken with candy-coated creativity? 🥁 A PRWeek UK feature, of course! Our April Fools campaign for Nerds Candy had tastebuds tingling with an unexpected launch - big shout out to our team for cooking up a campaign that had audiences and journalists hungry for more 🍽️ Read more: https://lnkd.in/enJ7eGw9 #AprilFools

🔎 Are we truly engaging with culture, or just smoothing over the difficult bits? Everything we create lands somewhere. It either fuels the culture we live in or challenges it. Laura Watts, Managing Partner, features in PRWeek UK exploring the cultural impact of the Netflix hit show, Adolescence. Read more: https://lnkd.in/ehTecPJR

We're very excited to introduce Lara Cornwall, who joins as Managing Partner, Corporate & Sustainability. Her appointment marks the beginning of a new joint Corporate & Sustainability offer, bringing our expertise together with our colleagues at Salterbaxter. We’re bringing deep industry knowledge and integrated communications to help businesses navigate corporate reputation, ESG, and sustainability strategy. Welcome, Lara! Read more in PRovoke Media: https://lnkd.in/ezaSbcyj

The Cannes Young Lions PR Competition - a high-stakes, 24-hour challenge to craft a winning campaign - is the biggest opportunity for young PR's to test their skills on the international stage. But what's it really like to take on the local competition? Our superstars Maria, Tomi, Joshua and Lucy tackled this year's brief from a leading cat charity. What a purr-fect opportunity to showcase creativity and strategic thinking 🐱 They reflected on their experience taking part in one of the industry's most prestigious competitions - read more👇 https://lnkd.in/eHBfdhqP #CannesYoungLions