Mesh Marketing

Delighted to have been the live activation partner for this milestone event with The HEINEKEN Company and Stonegate Group #meshlive

Latest live campaign for Bacardi global travel retail. https://lnkd.in/e3bj8GEm

On-trade: Opened Up Part 2 Despite the rise in ‘at-home celebrations' post the pandemic and cost-of-living pressures, special occasions still belong in the pub for many of us. Part 2 of our ‘Pub Pulse’ delves into the special occasions that entice consumers to visit pubs and bars, the incentives that influence their venue choices, and the special events and activations that can boost footfall and keep customers coming back. To find out what we discovered, click the link below: https://lnkd.in/eTVm9wWM

On-trade: Opened Up - Part 1 50 pubs are closing every month according to latest figures and this is set to rise if business rate relief is to be removed next year. Some outlets however are managing to buck the trend, so what can we learn from consumer behaviour that might be helping? In part 1 of our ‘Pub Pulse’ we explore everyday pub occasions, the value-added incentives that influence venue choice and the activations that keep consumers coming back. Click link here: https://lnkd.in/edWZUjqb

What a week… Having brought Cruzcampo, Spain’s no.1 draught lager to the UK, helping it achieve the biggest volume gain of any alcohol brand this year, we’re immensely proud to have picked up Best Shopper Campaign of the Year @alliance of independent agencies 2024 Awards #gotourwings2024 Congratulations to everyone involved across client and agency. https://lnkd.in/eCPPT9ni

Great work Team Costa x Mesh

Our omni-channel Euros 24 campaign for Coca-Cola Europacific Partners has kicked off in style at London Victoria station #brandactivation #footballsponsorship #shoppermarketing

As UK shoppers continue to battle cost of living pressures, it’s maybe no surprise prize-based promotions are on the rise, so we've asked shoppers, 'Who's winning?’ And what really matters. To find out what we discovered, click below: https://lnkd.in/eKeQHkDD

As we reach the end of spring, and look ahead with optimism to what will hopefully be a warm and sunny summer, filled with sport, it has been a good time to reflect on the tremendously exciting last three months that the The HEINEKEN Company has had with Tesco. The Tesco Team at Welwyn has executed an excellent Fit for Growth plan in Beer and Cider, across Main Estate stores, including branded modulars that help make iconic brands like Strongbow really stand out on shelf. Following the huge success of the exclusive launch of Cruzcampo across Tesco Group last August, in the last 3 months we have launched more very exciting, great tasting innovations in Tesco, including Sale Di Mare, from Birra Moretti, Foster’s Shandy, Strongbow Zest and, exclusively across Tesco Group, Strongbow Strawberry (available in store and online from this week!). In addition to these great innovations, we have already delivered some amazing branded activation, including Inch’s “Tastemonials” and our Heineken UCL Final Tickets Competition, led by Declin Doull, and with lots more to come this year! We are very grateful for the ongoing support of the great team at Tesco, including Jason Godley, James Renshaw, David Albon, Matthew Moreton and Ben Cole. Massive, massive thanks also to the Marketing, Innovation, Production and Supply Chain Teams at The HEINEKEN Company that we work with each day, they are truly best in class! Here’s hoping for a fantastic summer!

Look who’s back on the short list … normally we let the sales do the talking but we thought the UKs biggest ever beer launch deserved some recognition #cruzcampo