FPP

What are your Easter traditions? 🐣 Whether it’s an egg hunt for the kids, a dinner with family or simply demolishing lots of chocolate throughout the day, Easter is a key moment for both shoppers and brands.   Supermarkets become a battleground for confectionery, with brands fighting to stand out in the final sprint. In 2024 alone, Easter egg and chocolate sales hit a record high, with over £100 million spent in the week leading up to Easter   In such a crowded space, strong shopper marketing isn’t just important, it’s essential.   We understand that the brands who win are the ones who show up with impact: with bold in store activations, standout POS and tailored campaigns that connect emotionally and commercially. Emma Stell Emma Gormley Abbie Hall Gracie Foley

🌙 Eid Mubarak! ✨   To all who celebrated, we hope you had a joyous Eid!   One of the greatest advantages of working in a global environment is the chance to gain insights from diverse cultures and traditions. This past month, our team took the time to deepen our understanding of Ramadan and Eid through;   • An insightful interview with Yasmin Mensli who gave us a firsthand perspective on Ramadan and Eid in Dubai • Explored the traditions of Iftar through videos from a Dubai team visit, gaining a deeper understanding of the experience   #EidMubarak #Ramadan

PSA! 📢 Mother’s Day is this Sunday! If you’re still searching for the perfect gift, we’ve got you covered 💝 We’re excited to reveal our latest in-store activation with Ferrero, featuring Thorntons Classic Chocolates and Tanqueray Gin in a beautifully curated Mother’s Day display at Sainsbury's, plus a digital instant win competition running in Morrisons, Asda and Co-op stores. At Sainsbury’s, we focused on elevating the shopper experience, from elegant floor vinyls to floral accents and seamless brand integration, making it effortless to find a thoughtful gift for Mum. The digital competition live in Asda, Morrisons & Co-op invites shoppers to engage with Thorntons this Mother’s Day, through scanning the QR codes on aisle fins to enter an instant win competition and be in with the chance of winning a personalised chocolate heart - a truly special treat for Mum A massive shoutout to the team for bringing this vision to life, delivering impactful design that drives engagement 💐🍫

Pancake Day at FPP went down a treat! Which topping are you choosing? 🥞

❤️ In February, FPP embraced the spirit of love by supporting the Children's Heart Surgery Fund (CHSF). CHSF provides essential medical, emotional and financial support to families relying on the Congenital Heart Unit in Leeds. This cause is especially important to our own Emma Stell, whose little boy Luca, underwent heart surgery at just one year old. CHSF’s support was invaluable to their journey.   To raise funds and awareness we: 💖 Hosted Valentine’s tuck shops, with proceeds going to CHSF ❤️ Took part in Wear Red Day to support the fight against heart disease 🎤 Welcomed Sarah, Andy and Leah from CHSF for an inspiring panel discussion   Through these initiatives, we’re proud to support such an important cause and make a small difference in the lives of families who need it most. Thank you to everyone who took part! ❤️ #WearRedDay #FebruaryRoundUp

💝✨ Get Wrapped Up in the Moment This Valentine’s Day ✨💝 Ferrero and Oyster Bay's Ultimate Valentine’s Day Gift Solution!   We’re excited to share our latest campaign with Ferrero, bringing together two premium brands, Ferrero x Oyster Bay for a romantic in-store activation at Sainsbury's.   Following the success of last year’s collaboration, Ferrero and Oyster Bay are back with an elevated Valentine’s Day activation, making it easier than ever for shoppers to find the perfect gift. With luxurious chocolates and crisp, aromatic wines displayed side by side, couples can enjoy a deliciously thoughtful pairing - all in one place.   It’s all about quality, premium experiences and sharing special moments. Stay tuned for more as we bring Get Wrapped Up in the Moment to life! #Shoppermarketing #Valentinesday #Ferrero

In January we kicked off the FPP Step Challenge, bringing some friendly competition to the team and encouraging everyone to get moving! Together, we smashed an incredible 7.5 million steps, equivalent to over 3,350 miles. Over four weeks, we set a series of challenges to motivate, inspire and spark some healthy rivalry, with PerkBox prizes up for grabs.   Here’s how each week shaped up: 👟 Week 1: Most total steps in a week 🚶 Week 2: Most steps in a single day 📸 Week 3: Best scenic walk/run photo (won by Graham, our Senior Creative, for his stunning sunrise shot at Whitley Bay Beach) 🤝 Week 4: Team effort - highest average steps per team Walking is one of the simplest yet most powerful forms of exercise, offering a wide range of benefits for both physical and mental health. We loved seeing how much the team got into the challenge, upping their steps in an attempt to beat colleagues. From Whitley Bay to Abu Dhabi... check out some of the scenic walk/run spots 👇  

New year, new goals and a nationwide OOH campaign to match! 💪🚀 FULFIL is back with an impactful winter rollout! Following the success of their summer OOH campaign in London, we teamed up with Fulfil once again to deliver an engaging winter campaign that launched in January. The campaign was rolled out across London, Leeds & Bradford, Manchester and Glasgow and has featured bus wraps, static 6-sheets, digital dynamic 6 sheets and large-format 48 sheets across the cities and London Underground, as well as Transvision videos in train stations. The campaign was also launched over in Ireland, showcasing static and dynamic 6-sheets, 48-sheets and exciting special build media placements at Pearse Underpass and Heuston Station. The dynamic digital 6-sheets adapt based on various factors, prompting changes to the messaging and visuals based on; 📍 Time of day & week – from Monday motivation to evening victories 🎯 New Year goals – embracing routines, resolutions and fresh starts 🏉 Rugby Six Nations – game-day screens reacting to match schedules   The smart, context-driven creative ensured Fulfil bars were always in the right place, at the right time. #OOH #Marketing #DigitalAdvertising #SocialStrategy #SixNations

Wishing our colleagues, clients and friends in the UAE a happy 53rd National Day 🇦🇪 National Day in the UAE marks the unification of the seven emirates into a single nation in 1971. It’s a time for patriotic celebrations, including parades, fireworks, cultural performances, and decorations in the colours of the UAE flag. It reflects the country’s progress, unity, and pride in its heritage and achievements.

🐄✨ Udderly thrilled to unveil the new liveries for Arla’s Added Value Milk range! ✨🐄   We’re excited to reveal the stunning new lorry liveries we created for our client Arla Foods for their milk range.   Over the past few months, our team has been hard at work transforming Arla’s vision into reality. Last week, our Client Manager Emma Gormley visited NDC Stourton for the big unveiling of the full-range lorry—complete with some ‘legendairy’ cupcakes 🧁 to celebrate. “It’s been fantastic to see the team’s dedication shine through, from initial designs all the way to execution.” Emma. A massive thank you to everyone involved in making this project a success! 🎉