MediaSense

🔵 The sixth wave of MediaSense's landmark research study, Media 2025 is now live! A continuation of 10 years of research gathering insights from both brands and agencies, the latest report reveals 71% of brands believe organisational structure is the biggest blocker to transformation. Download your copy now ➡️ https://lnkd.in/euvhyTEA

MediaSense & ISBA are delighted to share our latest collaborative report, ‘10 Key Considerations in Managing Supplier Complexity,’ offering guidance to CMOs, Marketing Procurement leaders, and senior marketers grappling with the ever-evolving supplier landscape. Inside, you'll find 10 clear principles to help cut through the complexity, including: ➡️ Simplifying supplier rosters and shifting from ‘supplier selection’ to ‘supplier enablement’ ➡️ Rethinking in-housing and integration strategies ➡️ Leveraging technology and AI thoughtfully Download your copy now 📩: https://lnkd.in/eZaakSVD

Reflecting on another year of valuable networking and learning opportunities at the Marketing Procurement iQ Conference. Thank you to everyone who connected with the MediaSense & R3 teams over the 2 days! Dan Brown, Gurneet Singadia, Helen Burke, Jack Shearring, Lea F., Sam Tomlinson, Sheldon D'souza, Stephanie Claxton. #MarProiQ2025 #Marketing #Procurement

🤝 We’re looking forward to a busy Marketing Procurement iQ Conference! The MediaSense & R3 team will be at Stand 10 and we’re excited to connect with delegates and discuss the latest opportunities, challenges and efficiencies within media management, marketing procurement & creative production. 🗨️ Sam Tomlinson will join ISBA’s Nicholas Louisson on stage to highlight key strategies for effective Supplier Management on Wednesday 26th at 10:35am. 🗨️ Jack Shearring will join a panel on Generative AI in media agency services on Wednesday 26th at 1:45pm, alongside ISBA’s Lorna East and Spark Foundry’s Marcos Angelides. #MarProiQ2025 #Marketing #Procurement Dan Brown, Gurneet Singadia, Helen Burke, Jack Shearring, Lea F., Sam Tomlinson, Sheldon D'souza, Stephanie Claxton.

MediaSense proudly sponsored The Marketing Society Annual Lecture this week. With Alex Mahon, CEO of Channel 4, driving a powerful conversation about the challenges facing young people today through the lens of Channel 4’s research into Gen Z’s shifting media habits, trust patterns & worldviews. An insightful evening, hosted by Craig Inglis, Global Chair of The Marketing Society with a thought-provoking introduction from our very own Sam Tomlinson to set the stage.

🎉 Congratulations to MediaSense’s Isy Bagge for winning ‘Rising to the Top – Media’ at last night’s Campaign UK Inspiring Women Awards. 190+ guests attended the ceremony which celebrates progressive and boundary-pushing women leaders in the advertising, media, marketing & tech industries. Judges highlighted Isy’s outstanding leadership, innovation, and impact within both MediaSense and the wider industry. MediaSense and our teams are incredibly proud of you, Isy! https://lnkd.in/eY7gHtuk

This International Women's Day, we celebrate all the women in our company. Thank you for your resilience, leadership, and commitment.    Aligned with the theme "Accelerate Action", we asked Tasya A., Vera Waty, Angela Gandy, Divya Rai, and Veronica Jap what this means to them and what encouragement they had for others. Their insights highlight that progress begins with each of us—challenging the status quo, advocating for equality, and empowering others to rise together. Let's continue to accelerate meaningful change, both within our industry and beyond.    Read their full comments here https://lnkd.in/gfWvC7Ac   #IWD2025 #AccelerateAction MediaSense R3

How are marketer attitudes shifting ahead of a transformative 2025? With integration the ‘order of the day’, MediaSense’s Ryan Kangisser & Sam Tomlinson speak to Marketing Procurement iQ, discussing shifting marketer priorities and the drive towards simplification and effectiveness.

Campaign Asia-Pacific interviews MediaSense CEO, Jamie Posnanski, Sam Tomlinson & Ryan Kangisser discuss how marketer attitudes are shifting ahead of a transformative 2025 with Marketing Procurement iQ, The Media Leader UK covers our strategies for digital retail media success & Alice Digby-Shipton & Adam Edelshain share steps to start your media sustainability goals. MediaSense’s February newsletter is now live 👉https://lnkd.in/eaVzN9fk

Campaign Asia-Pacific interviews MediaSense CEO, Jamie Posnanski discussing the need to rethink traditional agency-supplier models, steps to tackle transformation fatigue and the building of brand-focused agency structures that are truly fit for purpose. https://lnkd.in/eJeZYZby