Haygarth

NEW INSIGHT REPORT FROM OMNICOM COMMERCE! The Better-for-You (BFY) movement isn’t just a trend—it’s a business opportunity. With 1 in 2 shoppers actively seeking healthier food and beverage options, brands that tap into these changing preferences can unlock serious growth potential.   📊 What’s driving BFY shoppers? ✅ Millennials & Gen Z – 60-70% are willing to pay more for healthier options ✅ Ingredient Transparency – 78% avoid artificial ingredients, seeking clean labels ✅ Function & Wellness – Energy, protein, and mental health benefits are in demand ✅ New Usage Occasions – BFY isn’t just for snacking—there’s white space in meals, drinks & more   Brands that act now can drive loyalty, demand, and category expansion. Want to see where your brand fits into this shift? Download the full report from Omnicom Commerce here: https://lnkd.in/eJVzVxMz Big thanks to the brilliant minds behind this report: Arianna Santiago, Justin Epstein, and Rebecca Bickford.   Let’s talk about how we can help you win with the next generation of wellness-driven shoppers.   #BetterForYou #RetailGrowth #ConsumerTrends #OmnicomCommerce #CPG #GenZ #Millennials #HealthAndWellness #BrandStrategy

Love is in the air! 💕 We're thrilled to see our 2025 LINDOR Valentine's Day campaign live across Waitrose, Tesco and Sainsbury’s stores across the UK. It’s been a pleasure collaborating with Lindt to create a fresh, exciting Valentine’s Day concept that puts their iconic LINDOR products front and centre. ❤️ #LINDOR #ValentinesDay2025 #Lindt

Is private label the enforcer of the retail mafia? Our Global CEO Jacquelyn Baker explores the power of private label in today's retail landscape and what it means for CPG brands in the latest thought leadership from Omnicom Commerce: #RetailMedia #PriavteLabel https://lnkd.in/eVsBRXgc

Twas the first days of December, and up and down the country, Vodafone stores are being transformed with an explosion of glitter and Christmas cheer!   We are really excited to share that our Vodafone Christmas campaign is now LIVE in stores across the UK, making our highstreets sparkle and SMILE. Thank you Stylo for bringing our creative to life in the flagship stores.    #40YearsofChristmas #TheNationsNetwork

✨ Haygarth x Coty at Stylist Live 2024 ✨ This year at Stylist Live, we gave guests the chance to be their own boss and find their perfect fragrance ahead of the Christmas period, with an unforgettable brand experience powered by BOSS 💼 Here's how we made it happen: 🌸 Find Your Scent: We invited 5000+ attendees to explore a range of BOSS fragrances and identify their perfect scent – making the experience personal and memorable. 🎁 Fabulous Prizes: Guests had the chance to play Flip to Win, at our amazing prize wall, adding a fun, competitive twist to the day. 🎀 Complimentary Gift Wrap: To elevate the experience even further, we offered complimentary gift wrap with every purchase, creating the perfect incentive for shoppers. 🎉 Gifts with Purchase: Every purchase came with an exclusive gift, making sure our guests left with something special. 📸 Pose like a Boss: Of course, we couldn’t resist adding a bit of fun – guests loved striking a pose in our exclusive photo booth, bossing it in style! A big thank you to the Coty team and everyone who joined us – we loved seeing so many people embrace their inner BOSS. 💪 #StylistLive2024 #BrandExperience #BOSS #ExperientialMarketing #PoselikeaBoss Keisha Black Susie Thompson Ellie Righton Simon McGrath Susie Marriott Roisin Lyne Alana O'Sullivan Rosie Howe Nicola Phipps

Congratulations Jacquelyn Baker! Truly well-deserved 🎉

Haygarth is excited to partner with Coty for an unforgettable experience at Stylist Live this weekend at Truman Brewery! ✨ What’s in store? Our expert fragrance specialists will help you discover the perfect scent—whether it’s for you or a special someone who’s a true BOSS in their life. 💫 Why Attend? Find your signature fragrance from iconic scents like Boss Bottled, The Scent for Him, The Scent Elixir, and more! Every purchase comes with complimentary gift wrapping and a gift with purchase 🎁 Test your luck at our prize wall and celebrate your day with a unique photo opportunity to capture the moment 📸 🗓 Event Details: 📍 Location: Truman Brewery, London 🗓 Dates: November 8th–10th 🔗 More Info & Tickets: https://lnkd.in/eE7jKhEg Make sure you don’t miss out! 💼✨ #StylistLive2024 #BrandExperience #ExperientialMarketing Keisha Black, Susie Thompson, Ellie Righton Simon McGrath, Susie Marriott, Roisin Lyne, Alana O'Sullivan, Rosie Howe, Nicola Phipps

Immersive brand experiences are reshaping the way we connect with audiences. At Haygarth, we prioritise unique cultural insights, compelling narratives, emotional triggers, and seamless actions to create unforgettable moments. Discover how we merge creativity with strategy to drive results: #brandexperience #experientialmarketing #immersiveevents

The winners in the In-store Campaign category are: Gold - Haygarth Communications - Vodafone Wimbledon In-Store Campaign for Vodafone Silver - The Delta Group - NIVEA Little Steps Big Strides for Beiersdorf Silver - Mesh Marketing - Birra Moretti Regional Glasses for Heineken Bronze - TracyLocke Europe - Zarbees In-store Campaign for Kenvue Bronze - Nectar360 - Walls Ice Cream Van Activation for Unilever Category Sponsor: Scala #POPAIAwards

On Tuesday, our team donned their best attire to attend the 2024 POPAI UK & Ireland Awards at the Royal Lancaster Hotel, celebrating alongside our amazing Vodafone clients! With record attendance and fierce competition, we’re thrilled to share that we won Gold for In-store Campaign, heroing our Wimbledon sponsorship, and Silver in the Window Display category for our Xmas campaign! 🥇🥈 A huge congratulations to all the other winning agencies—there was some truly innovative work on display and thank you to POPAI for hosting such a fantastic event! 🥂 Check out our team and our award-winning work below: Jamie Canham Marta Szymborska Kunal Bhimani Rebecca Lawson Cora Santa-Olalla Rolene Chilton Chloe Bard Luke White Simon Jones Stylo + Linney #AwardsSeason #POPAIAwards #Vodafone