FutureBrand

Hot new launch! Sanpellegrino CIAO! Is bringing the taste of Italian summers to America – and getting rave reviews!  🇮🇹✨ Sanpellegrino is proud to unveil Sanpellegrino CIAO!, a bold new line of flavored sparkling water that embodies the vibrant spirit of Italian dolce vita – and our FutureBrand team has loved being the partner – from product innovation to brand positioning to packaging design - to bring this new, delicious range to life.    So go ahead—sip back, relax, and say CIAO! to Italy in a can.  🍊🍋🇮🇹 Thank you to both teams for their hard work. FutureBrand: Jonathan Mignot, Doriane Naufle, COLOMES pauline, Samantha Bassman, Joséphine Basly, Benoit Forestier, Marie Carral, Arthur Clerget, Charlotte Gosset Sanpellegrino: Aude de Casabianca, Thomas Conquet, Alessandra Bottai, Virna Teruzzi, Federica Marelli, Sara Mayer

From high protein tea to Easter egg ID checks at Waitrose, brands love making the most of April Fools'. But with many brands flexing a ‘funny muscle’ that often goes untrained the rest of the year, how do you stand out from the ‘unfunnies’?   Our Chief Strategy Officer Jon Tipple shared insights with Rachel Graham from The Grocer on how brands can use the day to delight, rather than disappoint.   But this isn’t limited to just April Fools’. John argues that a creative, bold and ‘willingness to surprise’ strategy should be a year-round mindset.   Find out why here: https://lnkd.in/e_CjHf3c #AprilFoolsDay #Creativity #Brand

Why are Financial Services brands turning from boring to bold? A decade’s worth of insight from the FutureBrand Index reveals that Financial Services brands are now embracing personality as a key differentiator, moving beyond tired, product-heavy messaging to create memorable brand experiences. In this video, Cerys Tusabe James explains why pressure from new players in digital banking has ushered in an era of FS brands with bold, distinctive voices that consumers find it easier to connect with. Read the full report here: https://lnkd.in/eQ8hrHbY #BrandGrowth #FinancialServices #Personality

Yesterday, FutureBrand brought home two Diamonds at the inaugural Transform magazine Diamond Awards: one for ‘Best Visual Identity in Healthcare and Pharma’ with WSAudiology's HearUSA brand and another for ‘Best Visual Identity in Transport Logistics’ with Air India. The global awards show features Gold winners from each of Transform's regional shows. The judges praised Air India Limited’s visual identity for drawing from cultural heritage to create something truly distinctive, yet instantly recognisable as Indian. WSAudiology was applauded for its bold strategic identity that reflects the evolving role of healthcare brands in people's lives. Huge congratulations to everyone at our FutureBrand offices in London and Mumbai and to our partners at WSAudiology and Air India for making these projects such a success. Read more about the winning projects here: https://lnkd.in/eAxg5U-X And our work with Air India here: https://lnkd.in/eUAga_js and WS Audiology here: https://lnkd.in/evU73wg9 #BrandIdentity #Brand #TransformDiamondAward

Tech was once the most trusted industry in 90% of countries, but this has plummeted to only half of countries today. How can these brands push the boundaries of innovation without widening the trust gap? Adapting to the rapid pace of technological change was a leading topic at this year’s SXSW. Daniel Andersson and Lynne Field delivered a workshop to a packed room of leaders, innovators, and brand strategists to help them turn the challenge of building trust from a vulnerability to a strength. Being at the forefront of innovation is crucial to tech brands but one thing was clear from our workshop - trust is a competitive advantage tech brands can’t afford to overlook. How can these brands place trust, responsibility and humanity at the core of their purpose and experience? Find out here: https://lnkd.in/eGyxiAeY #SXSW2025 #Brand #Technology

One of the biggest stories from the latest FutureBrand Index? The rise of financial services brands. The financial services industry is on an incredible upward trajectory, with brands in this space growing in brand perception faster than almost any other sector. Why? It all comes down to trust. Financial services brands have long been known for stability and reliability, but now, they’re proving they can be just as innovative as tech companies, with something tech often lacks: credibility and responsibility. They’re showing the world that you don’t have to "move fast and break things" to lead in innovation. In fact, quite the opposite. If you work in the financial services sector and want to learn how the biggest brands are achieving this, read the full report. The report is based on a decade of data from the FutureBrand Index. Download it here: https://lnkd.in/eQ8hrHbY #BrandGrowth #FinancialServices #BrandTrust #Innovation

Our team is laser-focused on creating work that drives future growth. That’s why it is always a pleasure to join the Effie Worldwide Awards to see the best of how marketers are measurably driving businesses forward. Joe Lampertius, our President of Shopper Based Design, represented FutureBrand as a judge at this month’s Effie Awards US. He had three observations from his time in the jury room judging entries: - Sales and marketing are closer than ever before - An idea can be great, but it won’t positively impact your business if it doesn’t fit your brand - Simple objectives lead to award-winning outcomes Read more about Joe’s experience at the event and why the best entries reflected these takeaways here: https://lnkd.in/eRuyKJfj #EffieAwards #EffectiveMarketing #Brand

True leadership means putting your people’s interests first. Our People and Culture Director Katy Nunn (nee Burgess) embodies this vision – earning her a spot as a finalist for the Women's Visibility Awards 2025 in "The One Who Puts Our Planet and People First" category! Committed to creating a positive impact on a large scale in the workplace, Katy has embedded employee wellbeing into our company’s core. She has led the MYNDUP and ‘Embrace’ initiatives which help us to offer a gold standard for employee mental health and workplace inclusion. If you want to learn more about what Katy has done to build FutureBrand’s workplace culture and have your say, click the link below to vote now! https://lnkd.in/eg-p3c7s #WomensVisibilityAwards #HR #PositiveImpact #Equity #Inclusion #Changemakers

What’s the first thing that comes to mind when you hear Mario Bros, Marvel and Pixar? For many, it’s their unforgettable characters. Brand mascots can have the same power of recall, capturing brands’ stories in a single recognisable caricature. FutureBrand London’s Executive Creative Director Stephen McGilvray shared his fascination with brand mascots in an interview with Design Week. The discussion, focused on his approach to leadership and design, covered his inspirations, favourite studio item, career-defining moments and more. On the enduring potential of mascots, Nesquik’s story comes to life in FutureBrand’s recent work on the iconic ‘Quicky’ rabbit – evolving it into a dynamic, digital-first character to keep the brand identity fresh and relevant for new audiences. Read more about Stephen’s design and leadership insights 👉https://lnkd.in/eWhVfFcN #Design #Leadership #Creativity #BrandAwareness

Unleashing the Potential of Rural Youth. Advocating for the power of brand to drive positive impact, FutureBrand Paris has worked with Rura to create a new brand design bridging territorial divides and promoting equal opportunities for rural youth in France. Rura, the non profit organisation, had outgrown its original identity and needed to better reflect its ambitions and evolving mission as a leading resource for rural youth. The complex brand challenge was to create a dynamic and engaging visual identity that resonated with both young people and corporate partners. FutureBrand’s fresh approach introduced a sleek U-shaped logo, symbolic of connection, and pulled through a bold, colourful, non-traditional aesthetic to bring the brand to life. Rura now stands as a strong and recognisable force, empowering rural youth with confidence and opportunity. A massive thank you to everyone who took part in this project. https://lnkd.in/e2mPvUCq Rura: Jean Martel, Céline Rancoule, Salomé Berlioux FutureBrand Paris: Hugo Couvry, Louise Bresch, Jonathan Mignot, Joséphine Basly, Clémence Desplanches, Charlotte Gosset, Hélène Pirel #Rebrand #BrandPersonality #Design #Innovation