Tech was once the most trusted industry in 90% of countries, but this has plummeted to only half of countries today. How can these brands push the boundaries of innovation without widening the trust gap? Adapting to the rapid pace of technological change was a leading topic at this year’s SXSW. Daniel Andersson and Lynne Field delivered a workshop to a packed room of leaders, innovators, and brand strategists to help them turn the challenge of building trust from a vulnerability to a strength. Being at the forefront of innovation is crucial to tech brands but one thing was clear from our workshop - trust is a competitive advantage tech brands can’t afford to overlook. How can these brands place trust, responsibility and humanity at the core of their purpose and experience? Find out here: https://lnkd.in/eGyxiAeY #SXSW2025 #Brand #Technology
