FutureBrand

We're thrilled to be shortlisted for the Campaign Global Agency of the Year awards, in the inaugural Branding Agency category, which recognises excellence among agencies around the world. The Global shortlist builds on the Silver award FutureBrand received at the Campaign UK awards show last month. A massive congratulations to our team!   #CampaignGlobalAgencyOfTheYear #BrandingAgency #BrandDesign #Awards

Why are Financial Services (FS) brands such as Bank of America outperforming tech giants when it comes to brand growth? Data from the past decade has shown a unique ability from FS brands to bridge the gap between tech and trust – something many disruptive tech companies are still striving for. Chief Growth Officer Lauren Maynard and Head of Business Leadership Cerys Tusabe James discuss the insights from our new Financial Services report. Want to learn more? Download here: https://lnkd.in/eQ8hrHbY #BrandGrowth #FinancialServices #BrandTrust

Who knew cornflakes could be so controversial? In the past few weeks, there’s been widespread conversation about Marks & Spencer’s newly unveiled cereal packaging in the UK. Why? The minimalist design is seen to break from tradition and features a small list of ingredients prominently displayed on the front of the packs. Writing for Design Week, FutureBrand London’s Claire Shaw unpacks what the design means for transparent storytelling in branding and packaging. In the article, Claire references brands like RXBAR, The Ordinary, and Swee as examples of those that have taken an ingredients-led approach to design while creating engaging brand stories. Read the piece in full here: https://lnkd.in/evpcJKmC

Hot new launch! Sanpellegrino CIAO! Is bringing the taste of Italian summers to America – and getting rave reviews!  🇮🇹✨ Sanpellegrino is proud to unveil Sanpellegrino CIAO!, a bold new line of flavored sparkling water that embodies the vibrant spirit of Italian dolce vita – and our FutureBrand team has loved being the partner – from product innovation to brand positioning to packaging design - to bring this new, delicious range to life.    So go ahead—sip back, relax, and say CIAO! to Italy in a can.  🍊🍋🇮🇹 Thank you to both teams for their hard work. FutureBrand: Jonathan Mignot, Doriane Naufle, COLOMES pauline, Samantha Bassman, Joséphine Basly, Benoit Forestier, Marie Carral, Arthur Clerget, Charlotte Gosset Sanpellegrino: Aude de Casabianca, Thomas Conquet, Alessandra Bottai, Virna Teruzzi, Federica Marelli, Sara Mayer

From high protein tea to Easter egg ID checks at Waitrose, brands love making the most of April Fools'. But with many brands flexing a ‘funny muscle’ that often goes untrained the rest of the year, how do you stand out from the ‘unfunnies’?   Our Chief Strategy Officer Jon Tipple shared insights with Rachel Graham from The Grocer on how brands can use the day to delight, rather than disappoint.   But this isn’t limited to just April Fools’. John argues that a creative, bold and ‘willingness to surprise’ strategy should be a year-round mindset.   Find out why here: https://lnkd.in/e_CjHf3c #AprilFoolsDay #Creativity #Brand

Why are Financial Services brands turning from boring to bold? A decade’s worth of insight from the FutureBrand Index reveals that Financial Services brands are now embracing personality as a key differentiator, moving beyond tired, product-heavy messaging to create memorable brand experiences. In this video, Cerys Tusabe James explains why pressure from new players in digital banking has ushered in an era of FS brands with bold, distinctive voices that consumers find it easier to connect with. Read the full report here: https://lnkd.in/eQ8hrHbY #BrandGrowth #FinancialServices #Personality

Yesterday, FutureBrand brought home two Diamonds at the inaugural Transform magazine Diamond Awards: one for ‘Best Visual Identity in Healthcare and Pharma’ with WSAudiology's HearUSA brand and another for ‘Best Visual Identity in Transport Logistics’ with Air India. The global awards show features Gold winners from each of Transform's regional shows. The judges praised Air India Limited’s visual identity for drawing from cultural heritage to create something truly distinctive, yet instantly recognisable as Indian. WSAudiology was applauded for its bold strategic identity that reflects the evolving role of healthcare brands in people's lives. Huge congratulations to everyone at our FutureBrand offices in London and Mumbai and to our partners at WSAudiology and Air India for making these projects such a success. Read more about the winning projects here: https://lnkd.in/eAxg5U-X And our work with Air India here: https://lnkd.in/eUAga_js and WS Audiology here: https://lnkd.in/evU73wg9 #BrandIdentity #Brand #TransformDiamondAward

Tech was once the most trusted industry in 90% of countries, but this has plummeted to only half of countries today. How can these brands push the boundaries of innovation without widening the trust gap? Adapting to the rapid pace of technological change was a leading topic at this year’s SXSW. Daniel Andersson and Lynne Field delivered a workshop to a packed room of leaders, innovators, and brand strategists to help them turn the challenge of building trust from a vulnerability to a strength. Being at the forefront of innovation is crucial to tech brands but one thing was clear from our workshop - trust is a competitive advantage tech brands can’t afford to overlook. How can these brands place trust, responsibility and humanity at the core of their purpose and experience? Find out here: https://lnkd.in/eGyxiAeY #SXSW2025 #Brand #Technology

One of the biggest stories from the latest FutureBrand Index? The rise of financial services brands. The financial services industry is on an incredible upward trajectory, with brands in this space growing in brand perception faster than almost any other sector. Why? It all comes down to trust. Financial services brands have long been known for stability and reliability, but now, they’re proving they can be just as innovative as tech companies, with something tech often lacks: credibility and responsibility. They’re showing the world that you don’t have to "move fast and break things" to lead in innovation. In fact, quite the opposite. If you work in the financial services sector and want to learn how the biggest brands are achieving this, read the full report. The report is based on a decade of data from the FutureBrand Index. Download it here: https://lnkd.in/eQ8hrHbY #BrandGrowth #FinancialServices #BrandTrust #Innovation

Our team is laser-focused on creating work that drives future growth. That’s why it is always a pleasure to join the Effie Worldwide Awards to see the best of how marketers are measurably driving businesses forward. Joe Lampertius, our President of Shopper Based Design, represented FutureBrand as a judge at this month’s Effie Awards US. He had three observations from his time in the jury room judging entries: - Sales and marketing are closer than ever before - An idea can be great, but it won’t positively impact your business if it doesn’t fit your brand - Simple objectives lead to award-winning outcomes Read more about Joe’s experience at the event and why the best entries reflected these takeaways here: https://lnkd.in/eRuyKJfj #EffieAwards #EffectiveMarketing #Brand