Elmwood Brand Consultancy

Proudly flying the Elmwood and MSQ flag! Our Executive Creative Director, Jason Braddy, joins the Creativepool Annual 2025 jury panel to judge the Network of the Year category. Looking forward to seeing the best in creativity take the spotlight! #Annual2025 #CreativePool #Design #branding #awards #msq

Recent discussions in media and major companies have highlighted cutbacks in diversity initiatives. In response, and in celebration of Black History Month, Elmwood NYC team members Natasha Young, Head of Client Partnerships, and Jayden Byun, Designer, teamed up to honor the many shades within the Black community and their profound influence on design and our everyday lives. Amidst these industry diversity cutbacks, Elmwood remains deeply committed to DE&I efforts, continuing to celebrate and uplift the individuality and diverse perspectives of every community we work with. While Black History Month serves as a reminder to appreciate the Black community's contributions, the celebration of Black people—and all people—should happen year-round. #BlackCulture #CreatingWithDepth #MoreThanAMonolith #BlackCreativity #BlackHistoryMonth #AuthenticityMatters

When leadership choices shake brand loyalty, the impact is real. In a recent Yahoo Finance article, our Global CEO, Daniel Binns, weighed in on Elon Musk’s growing political entanglements and their effect on Tesla’s brand: 💬 "I think he will have a long-term damaging effect on the brand and the business. The brand, on so many levels, is not aligned with its audience, and the market is filled with fantastic competitors." With Tesla sales declining and consumer sentiment shifting, it’s a clear reminder—brands are only as strong as the trust they build. Read more and share your thoughts in the comments! https://lnkd.in/dCdgagte

Our Singapore studio recently came together to celebrate the Lunar New Year with plenty of fun, laughter, and festive cheer! 🧧🎊 Wishing everyone a prosperous Year of the Snake filled with good health, peace, abundance, and happiness! #agency #culture #branding #branddesign 

Starting 2025 strong! 🎉 We’re excited to celebrate our wins at the World Brand Design Society Awards for the outstanding work on HEINEKEN Cambodia's ABC, Unilever Hindustan’s Horlicks, and Kimberly-Clark's DEPEND! 🏆 A huge thank you to our incredible Singapore team and our brilliant client partners for making this achievement possible. Here’s to a year of more creativity, collaboration, and success! Check out all the winners here: https://lnkd.in/e-bPffsB #Branding #WorldBrandDesignSociety #BrandIdentity #BrandDesign #Packaging #Advertising #MSQ

Big congratulations to Jason Braddy, Creative Director of our Singapore studio for winning Content Person of the Year 🥈 at The Content Marketing Association's International Content Marketing Awards! We couldn’t be prouder of this well-deserved recognition of Jason’s incredible creativity, leadership, and talent. 🎉

SHORTLISTED! 🎉 👏 The shortlist for the 2025 Transform Awards Europe is out and we are thrilled to see two of our entries included. Our work with Mars Wrigley on the global brand refresh for SKITTLES is shortlisted in the 'Best Visual Identity from the FMCG Sector' category. Learn more about our work for SKITTLES: https://lnkd.in/en64Wujc Our partnership with Karo Healthcare on E45's refreshed brand identity and packaging design is shortlisted in the 'Best Visual Identity from the Lifestyle and Wellbeing Sector' category. Learn more about our work for E45: https://lnkd.in/ehMyUj2a We can't wait to learn the winners' results in March - congratulations to our brilliant client partners and London team on the news! Check out the full Transform magazine shortlist: https://lnkd.in/dbeCr4J #shortlisted #awards #design

Winning Southeast Asia’s Brand Design Agency of the Year at Campaign Asia-Pacific's Agency of the Year Awards! 🥈 What an incredible achievement! 🎉 We couldn’t be prouder of our amazing Singapore team, whose creativity, passion, and dedication continue to shine through in everything they do. A huge thank you to everyone who made this possible—this win is for all of us! 💪 #CampaignAOY #AOY2024 #AgencyofTheYear #Winners #BrandDesign #Branding

Last week, we had the pleasure of welcoming graphic design students from Loughborough University to our studio. It was great to share our recent projects and thank you for visiting us. We wish you all the best with your final year! Elmwood Brand Consultancy would love to support more emerging creatives so please do get in touch for studio/ virtual talks

Thanks to the team at World Brand Design Society for featuring our work with Unilever Hindustan’s Horlicks! For over 40 years, Horlicks has been a trusted household name in India, championing growth with its promise of ‘Taller, Stronger, Sharper.’ As the health and wellness market surges ahead, the competitive Health Food Drink (HFD) category challenged Horlicks to reaffirm its leadership. Partnering with Elmwood, Horlicks revitalized its visual identity and packaging to highlight its nutritional expertise in a way that’s relatable and empowering for mums. The evolved identity celebrates the limitless potential mums see in their children, blending science with approachability to inspire a new generation. Head to the WBDS feature: https://lnkd.in/eERVvZsu Or check out the full case study here: https://lnkd.in/gBxwQ7Hp