Dazed Studio

Dazed Studio is pleased to announce that Hinge: No Ordinary Love has been selected as a Nominee for the 29th Annual The Webby Awards in the Advertising, Media & PR – Media & Entertainment category! This project is a reimagination and celebration of modern love, creative storytelling and community – and we’d love your support to win the Webby’s People’s Voice Award. Vote for us for the People’s Voice Award here: https://lnkd.in/eDb9WzS2 Huge thanks to everyone who helped bring this vision to life! Let’s bring this one home!

Nike partnered with Dazed Studio to creatively direct and produce Field General, a campaign recognizing the legacy of American Football and sportswear in influencing athletes’ personal style. Featuring Nike athletes and trailblazers including NFL superstar Colin Kaepernick, professional flag football player Janasia Wilson and New York Giants linebacker Kayvon Thibodeaux, the campaign captures Nike athletes in intimate, old school “off-pitch” moments, elevating the Field General shoe’s versatility — seamlessly bridging performance and style, both on and off the field. Discover more on the Dazed Studio website: https://lnkd.in/eyt7qJmE

Gucci has teamed up with Dazed Studio to create Dance Me Out, a campaign celebrating the beauty of practice, repetition, and the creative journey unfolding in rehearsal. Inspired by the idea that “It’s not how they move, it’s what moves them,” the project offers an intimate look at the moments before the spotlight—where instinct takes over, and every misstep becomes part of the artistry. Starring Léo Walk and his dancers from the French collective Le Marche Bleue, the campaign captures their dedication and raw creative process. An accompanying behind-the-scenes documentary further reveals the discipline, passion, and emotion that shape their movement. Shot by Alessio Bolzoni Styled by Gerry O’Kane

For Cash App’s partnership with Angel Reese, Dazed Studio created a stylized social-first content series, playfully highlighting money culture through the superstar athlete’s POV. From Legos to her favourite lip gloss, Angel Reese ‘pulls up the receipts’ on her favorite purchases with Cash App.

For Hinge’s NFAQ Drop 5, Dazed Studio produced a dynamic shoot featuring three LGBTQIA+ couples, capturing a day-in-the-life of author Roxane Gay and writer Debbie Millman, visual artist Ash Kwak Lukashevsky and chef Angela Dimayuga, and musician Tom Rasmussen and writer Hugh ‘Shugs’ Wyld – shooting in locations where they feel most at home. Whether their literal homes, a grocery store, or a park where they attended their first date, couples were captured in their own significant relationship landmarks, illustrating their everyday dynamic in a chosen place where meaningful moments and conversation can happen for them. https://lnkd.in/ebR_5tHU

Dazed Studio worked as Smirnoff’s cultural agency to announce Troye Sivan as their ‘Chief Vibes Officer,’ sparking a movement that capitalized on the superstar’s global fandom. In his role as Smirnoff’s CVO, Troye invited legal drinking age Gen Z consumers to GO OFF and have a bit of fun, leading to the most successful social campaign in Smirnoff's history. https://lnkd.in/ekFCUTi6

Dazed Studio won a Gold Lovie and People’s Lovie in the ‘Marketing, Advertising & PR: Products & Services’ category, as well as a Gold Lovie for ‘Best Partnership or Collaboration’ for IKEA Catalogue!!! Read more ⬇️

We’re excited to announce two of our projects – Moncler: An Invitation to Dream and IKEA Catalogue!!! have been selected as finalists in three categories for the 2024 The Lovie Awards. Share the ‘Love’ and vote for our projects now: Moncler Invitation to Dream - Best Multimedia Storytelling in Marketing, Advertising & PR: https://lnkd.in/egpzFbAd Ikea Catalogue!!! - Products & Services in Marketing, Advertising & PR: https://lnkd.in/et76YdRE Ikea Catalogue!!! - Best Partnership or Collaboration in Marketing, Advertising & PR: https://lnkd.in/eeSHnPsX

As part of our white label creative agency work with Hinge, we took insight from #BookTok and created a campaign with leading literary figures, turning the idea of a zine on its head through immersive media takeovers in key global cities. With six novella’s written by six literary figures — Roxane Gay, R. O. Kwon, Oisín Mckenna, John Paul Brammer, Brontez Purnell, and Isle Mcelroy – No Ordinary Love followed the love journeys of six real Hinge couples. Our campaign includes on a dedicated micro-site No-Ordinary-Love.co and has been printed as a limited edition zine, distributed in New York City and London now through September 30th. Stop by and pick up a copy while supplies last.   New York City: Chinatown at Canal and Forsyth St (outside of Time Again) Greenpoint at Nassau St. and Lorimer St. (outside of Five Leaves) East Village at East 7th St. and Avenue A (outside of Miss Lily’s)   London: Pophams Bakery London Fields, near Broadway Market Truman's Brewery Pavilion Cafe on Columbia Road https://lnkd.in/eXGwfy5e

For the Gucci Loafer 70th anniversary, Gucci asked Dazed Studio to reinvent the iconic Horsebit Loafer through Sabato de Sarno’s new vision for the brand, including creative concept development and shoot productions in Europe and China. With the global campaign, we celebrated the timeless design of the Horsebit Loafer featuring actors Paul Mescal and Xiao Zhan. https://lnkd.in/eU8Xp8sp CREDITS: Photography: Heji Shin, Feng Li Styling: Felicity Kay, Chu Xuan Grooming: Josh Knight Set Design: Danny Hyland