Cognism

"The more you experiment, the faster you can eliminate the unknowns and that's when you start winning." In this episode of The Loop, Joe Mclaughlin chats with Liam Collins, VP of Paid Acquisition, to unpack the strategy behind Cognism’s shift into the mid-market and enterprise space. They dive in: 🟣 Aligning sales and marketing around one North Star 🟣 Data modelling and TAM analysis that sharpen focus 🟣 What it really means to build pipeline through ABM and territory marketing If you’re moving upmarket, or it's already in motion, this one’s packed with practical strategy and hard-won lessons. 👇 Episode linked in the comments.

Ever wondered what a day in sales looks like in Paris? Elsa Alami, one of our SDRs in Cognism’s France office, takes you behind the scenes: 🥐 Picking up breakfast for the team 📞 Power hours of cold calling 🎉 Wrapping up the month with a social This is what sales looks like in France, and it’s a perfect reminder of why we built the International Expansion Zone. Because when you're expanding into new markets, understanding local buyer behaviours, outreach styles and team dynamics isn't optional, it's essential. 👇 Dive into the Expansion Zone to learn how to win in Europe - linked in the comments.

“A tool, companion, buddy that really does a lot of the thinking for me.” That’s how Dave Smallwood, Managing Director at Mollie, described his first experience with Cognism’s Sales Companion. Why? Because it's simplifying complex prospecting tasks and surfacing insights before reps even know they need them. Here’s what stood out to Dave: ✔️ All the contact, company & signal data – in one simple view ✔️ Relevant decision-makers automatically suggested – no digging required ✔️ Financial triggers & timing insights – perfect for tailoring outreach Sales Companion isn’t just another tool. 👉 Read the full case study: https://lnkd.in/dmFSxWbS

Get ready for the sales event of the season! The Cold Calling Championship is coming to your screens on Tuesday, 22nd April at 4:30pm BST, and you won’t want to miss a second. 📞 Watch fearless reps go head-to-head with an AI cold calling bot 🎯 Get live feedback from judges who will score their calls 🏆 Deciding who will make it through to the Cold Calling Championship FINALS! No scripts. No safety nets. Just real calls, raw skill, and all the pressure. Come for the drama. Stay for the sales lessons. Grab your front-row seat now 👇

Prospecting in France? Here’s what you need to know… We asked Elsa Alami, Senior SDR at Cognism, to break down what works (and what doesn’t) when selling into the French market — from formality and directness, to speaking the language and showing clear value from the start. 👉 Swipe through for Elsa’s go-to tips 🔗 Check out the full blog for the deep dive:  https://lnkd.in/ePMBX32a

Are you leading an SDR team, or thinking about stepping into that role? In the latest Redefining Outbound episode, David Wilkins joins our VP of Sales Development, Catherine Olivier, to explore what truly separates good SDR leadership from great. Here are a few key takeaways: 💡 Don’t make changes too fast. Take your first 30 days to observe, listen, and understand the business before acting. 💡 Lead from the front. SDRs need to see you in the trenches, not just hear from you in 1:1s. 💡 Focus on outcomes, not just activity. Great teams are built around impact — it’s about developing people, not just tracking dials. Link to the full episode in the comments 👇

In a recent episode of The RevOps Review, Jeff Ignacio sits down with Tori Moss, Head of Revenue Operations at Pigment, to explore what it takes to build RevOps systems that scale with your business. Tori shares her insights on: 👉 Building systems with the end output in mind 👉 The growing role of AI in strategic business planning 👉 The shift from tactical ops to strategic RevOps leadership Want to level up your RevOps game? Don’t miss this episode—packed with actionable insights you can use to drive real impact, fast. Link in the comments 👇

Ever wonder what it’s like being an SDR in Boston? Erin’s here to show you — bike rides to work, Dunkin’ runs, cold calls, AE-SDR collaboration. 🍩📞 This is the US edition of our “Day in the Life” SDR series. It's a peek into what sales really looks like across regions. As we’ve learnt from building out our International Expansion Zone, where you work massively impacts how you work. Local buying behaviours. Outreach styles. Team culture. Every market brings its own flavour, and understanding those nuances is key to a successful go-to-market motion. 👇 Dive into the International Expansion Zone, linked in the comments.

"In B2B, a well-done brand ad is designed to elicit the formation of a long-term, durable memory association, and ideally with recall triggers." In this week’s episode of The Loop podcast, Joe sits down with brand marketing and commercial strategy expert Dale Harrison. They unpack: 👉 Why most of your market isn’t ready to buy and what that means for your strategy 👉 How market share really works (and why it’s tough to move) 👉 How brand marketing boosts performance marketing outcomes 👉 Why memory and recall are the key to influencing future buying decisions Full episode out now. Link in the comments.

🌍 Same job. Same company. Important differences. We asked our SDRs around the world to film a "day in their life", and the results? A clear reminder that where you work plays a huge role in how you work. From local buying behaviours to communication styles and outreach tactics, each region brings its own nuances. And when you’re expanding into new markets, those differences can make or break your go-to-market strategy. That’s why we created the International Expansion Zone — a resource hub for businesses scaling into new markets (especially Europe). Inside, you'll find: 👉 Market deep-dives on the UK, France, and DACH 👉 Interviews with GTM experts already operating in these regions 👉 First-hand insights from SDRs successfully booking meetings Because a one-size-fits-all strategy won’t get you very far. 🔗 Check out the hub: https://lnkd.in/epK-j2us