Cognism

"In B2B, a well-done brand ad is designed to elicit the formation of a long-term, durable memory association, and ideally with recall triggers." In this week’s episode of The Loop podcast, Joe sits down with brand marketing and commercial strategy expert Dale Harrison. They unpack: 👉 Why most of your market isn’t ready to buy and what that means for your strategy 👉 How market share really works (and why it’s tough to move) 👉 How brand marketing boosts performance marketing outcomes 👉 Why memory and recall are the key to influencing future buying decisions Full episode out now. Link in the comments.

🌍 Same job. Same company. Important differences. We asked our SDRs around the world to film a "day in their life", and the results? A clear reminder that where you work plays a huge role in how you work. From local buying behaviours to communication styles and outreach tactics, each region brings its own nuances. And when you’re expanding into new markets, those differences can make or break your go-to-market strategy. That’s why we created the International Expansion Zone — a resource hub for businesses scaling into new markets (especially Europe). Inside, you'll find: 👉 Market deep-dives on the UK, France, and DACH 👉 Interviews with GTM experts already operating in these regions 👉 First-hand insights from SDRs successfully booking meetings Because a one-size-fits-all strategy won’t get you very far. 🔗 Check out the hub: https://lnkd.in/epK-j2us

"Conversation length is going through the roof." That’s what Alex, Global Director of Business Development at SingleStore, had to say about Cognism's Sales Companion. Why? Because it’s transforming how his team approaches cold calls and account research. Here's how: ✔️ Effortlessly integrated into SDR & AE workflows ✔️ Real-time insights and research centralised all in one place ✔️ Longer, more informed conversations from the very first dial Sales Companion gives reps the insights they need before they even pick up the phone. 👉 Find out more: https://lnkd.in/eJJExRQV

From engineer to sales leader, Ilia Papas built and scaled outbound from scratch, and this week on Redefining Outbound, he joins Nat Ferrante to break down how. Ilia shares: 1️⃣ Why founders shouldn't wait too long to hire for outbound 2️⃣ How he built a B2B outbound motion from scratch 3️⃣ Lessons from scaling Blue Apron to $850M in revenue and advice for startup founders Looking to define your approach to outbound? Full episode in the comments.

65% of a seller’s time is spent away from selling. Why? Because they’re stuck wrestling with bad data, outdated processes, and admin overload. And when they do sell, they’re often working with data that’s already out of date. The result? Unpredictable pipeline, missed revenue, and a GTM motion that just isn’t built for today. At Cognism, we dug into the data. The numbers were clear: sellers don’t need more data, they need the right data at the right time. That’s why we built Sales Companion - a smarter, more dynamic way to power revenue growth. ➡️ Real-time, adaptive, and personalised ➡️ Verified, compliant, and human-validated ➡️ AI-driven, insight-rich, and seamlessly integrated Signal-based selling is the future. Sales Companion helps sellers cut through the noise so they know who to contact, when, and why. Read more here👇

In case you missed it last week, Cognism launched Sales Companion – the ultimate +1 every seller needs. With Forrester B2B Summit just around the corner, we wanted to bring the Sales Companion to Phoenix. 🚲 Our branded pedicabs will be cruising around downtown – your personal +1 that takes you where you need to go. ☕ And every morning, we’ll be serving up free coffee near the convention center – your +1 to fuel your day. If you’re heading to Forrester next week, keep an eye out for us – we’d love to connect!

Behind the scenes of our biggest product launch yet... 🎬 Four months ago, our marketing team at Cognism took on the challenge of launching Sales Companion, and what a journey it's been! Now, we’re giving you an exclusive, behind-the-scenes look at how marketing launched a new product, the Cognism way. From the very first steps to the final launch, we'll walk you through: ⚡ The market & customer research that shaped our ICP & product-market fit ⚡ The brand narrative transformation that redefined our positioning ⚡ And the marketing initiatives & creative concepts that brought it all to life ... and much more! Our team didn’t just market the product, they became the face of it. And when you put yourself in the creatives, there's bound to be a few bloopers. 👇 Start with the bloopers, stay for the strategy: https://lnkd.in/e-tux99X 

The ultimate cold calling competition is here! This Thursday, 27th March at 4:30pm GMT, watch top SDRs put their skills to the test. 📞 Competitors will go head-to-head in a series of real-time cold calling challenges, judged by industry experts based on confidence, rapport-building, and closing ability. What’s in it for you? 👉 Watch live cold calls in action 👉 Hear real-time feedback from expert judges 👉 Walk away with proven tactics to book more meetings Will you be watching? Register now: https://lnkd.in/ezKnX9ka Morgan J Ingram Tom Slocum Ronen R. Pessar Catherine Olivier

Your +1 to smarter prospecting is here. 🥁 Introducing… Cognism's Sales Companion! Sales teams waste too much time searching for the right contacts. Sales Companion changes that. Sales Companion is your personalised sales assistant, designed to help teams plan, define and build a winning prospecting strategy at scale. Find contacts more easily than ever with AI-powered recommendations that help reps focus on high-value accounts, align to target territories and standardise best practices, so they can spend less time researching and more time selling. We're so excited to bring you Sales Companion. See it in action below! 🎥 🔗 Learn more here: https://lnkd.in/eGHpRvxG

It’s a big day here at Cognism. Something game-changing is coming. Stay tuned for 2pm GMT - you won’t want to miss this. P.S. If you’re near The Shard, grab a coffee on us A coffee = the ultimate +1 to your morning 👀🤫