Bright Partnerships

In the fast lane with DHL Global Forwarding at TPM2025.   The Bright team headed to Long Beach this week to support DHL Global Forwarding at TPM2025, the premier global shipping conference. From their partner suite and an iconic DHL-branded F1 show car, to the robotics on display by the DHL Americas Innovation Center team in the conference venue, DHL, as a proud partner of TPM2025, has certainly made an impression!   DHL’s fantastic presence at TPM2025 extended beyond the venue with a promenade booth, an impact initiative donating to the LA foodbank, and a memorable evening of F1-themed entertainment in the DHL Paddock.   A big thank you to DHL Global Forwarding for the opportunity to be involved in this exciting project!   #TPM2025 #DHLGlobalForwarding #B2BMarketing #LogisticsLeadership #InnovationInMotion

Our US team recently teamed up with Infosys for a slam dunk innovative basketball-themed VR experience for fans at Madison Square Garden! Get ready to step onto the virtual court and bring your A-game! 🏀🔥 

Our Bright team wrapped up the final Jameson Connects FC event of the year in true style last week at the iconic Hillsborough Stadium, home of Sheffield Wednesday Football Club 🦉💙 Jameson Connects FC events offer EFL fans a unique opportunity to connect with their community, engaging with club legends, current players, and staff through stadium tours, Q&A sessions, and much more. After the success of the event at Leyton Orient Football Club earlier this season, expectations were high, and Sheffield Wednesday did not disappoint! ✅ The event brought fans together of all generations, embodying the power of football to unite people. It was a true reflection of the deep sense of connection and community among Sheffield Wednesday supporters and the city itself, where football is more than just a game. This is the essence of Jameson Connects FC! 🎉

Exciting News! Our work with The Glenmorangie Company on their partnership with Azuma Makoto for the launch of their 23-Year-Old whisky has been shortlisted for the ESA Awards 2025! A celebration of creativity, craft, and collaboration, this project beautifully brought together the worlds of whisky-making and botanical artistry to engage a new audience of whisky lovers. Proud of the team and partners who made this happen! Dive into the details here: ESA Awards Shortlist https://lnkd.in/e9J9X2x4 #ESAawards #Glenmorangie23 #AzumaMakoto #CreativityInPartnership #BrightPartnerships

Purpose-Driven Partnerships: How Brands Can Win the Modern Consumer Today’s consumers expect more than just great products - they want brands that align with their values. Research has shown that 70% of people now choose brands that reflect their personal beliefs, and Gen Z is leading the charge, with 90% prioritising companies with purpose beyond profit. From DHL’s partnership with War Child UK to HSBC and Shelter’s mission to fight homelessness, purpose-driven partnerships are building deeper connections, trust, and loyalty. Curious how brands can stand out by standing up? 👉 Read the full opinion piece on our website here: https://lnkd.in/emMGyS5E #PurposeDriven #BrandPartnerships #MarketingStrategy #BrightPartnerships #CSR #ConsumerTrends

BRITs Week 2025 for War Child, delivered by DHL 🎙 Our Culture & Entertainment team has been working with longstanding client DHL to support a series of unforgettable live music experiences in legendary small venues across the UK. From electrifying performances by Kasabian, Clean Bandit, Joy Crookes, Cat Burns, Nova Twins, and more, it has been a true celebration of live music— with even more to come! As the sponsor of BRITs Week 2025, DHL is helping ensure every penny raised supports War Child’s vital mission to protect, educate, and stand up for children affected by conflict. The Bright team has been on the ground at every show, managing branding, supporting DHL, and ensuring guests enjoy the experience. It’s been inspiring to see music, brands, and audiences unite to create something meaningful - not just for those attending, but for the children who will benefit from War Child’s incredible work. A huge thank you to DHL for the opportunity to be part of this incredible series, and to War Child and AEG for bringing BRITs Week to life!

Fearless. Ferocious. Fast. The 2025 MotoGP season is here, and what better way to kick it off than with an action-packed weekend in Thailand!    Looking back, the 2024 season brought unforgettable moments both on and off the track for the Bright team, with exciting shoots, rider appearances, press conferences, activations, and milestones. As we gear up for another thrilling season, the 2025 calendar is packed full of opportunities.   We're especially looking forward to the incredible moments ahead with Castrol, as they’ve recently launched their new partnership with the Honda HRC Castrol Team!   So, get set. It's time to go racing in the blistering heat of Buriram.   #MotoGP #ThaiGP #SponsorshipActivation #MotorsportSponsorship

The Superbowl once again saw the worlds biggest brands spend big on creative and media, with the ad breaks showcasing a who’s who of celebrity culture. Our US team took a look at which ads managed to convert airtime into social buzz post the major sporting event.   🏃♂️ Nike’s Heavy Hitters After 27 years away, Nike’s Superbowl ad, stacked with heavy hitters from the world of women’s sport and narrated by Grammy winner Doechii was head and shoulders above the rest when it came to social engagement (1.7M). It’s also the campaign which has managed to maintain conversation beyond Sunday nightand into the week. It’s not gone unnoticed by the industry either, picking up the Super Clio at The Clios this week.   🔺 Doritos Super Sentiment.  This fan made ad bucked the trend of star-studded ads and garnered Doritos one of the highest percentages of positive sentiment (47%) on the night. Who needs Hollywood A-Listers?   🍻 Battle of the Beers In the battle of beers, Budweiser outperformed Stella Artois with almost twice the social engagement. Even the Beckham factor wasn’t enough to beat out the emotive storytelling of Budweiser’s ‘First Delivery’. Budweiser also came out on top when it came to USA Today’s ‘Ad Meter’ which ranked the nations favourite ads from the night.   These 3 winners go to show that simply signing the biggest names in Hollywood isn’t enough to cut through when you’re one of 50 brands swinging big. Creativity always wins, and we love to see it.   Which ads were still getting talked about in your office this week?   Source: Hootsuite (Sunday 9th 18:00-23:59)

At Bright Partnerships, we create immersive experiences that bring brands closer to their audiences. We were proud to support Ardbeg in the journey to Eureka! – a whisky inspired by its dedicated fan club, the Ardbeg Committee.   Tasked with bringing this secret mission to life, we planned and executed a top secret, immersive tasting where 100 Committee members gathered to celebrate their passion for Ardbeg’s incredible whisky.   From logistics and production to capturing dynamic content for the launch, we ensured the Committee was at the heart of the experience, ultimately helping to inspire the new product, Eureka!, Ardbeg’s latest fan-fueled release.   A huge cheers to Ardbeg for continuing to push the boundaries of whisky engagement! 🥃 🎉 With thanks to the Ardbeg brand team, BrightWolf, Event D&D, and Ben Shakespeare.    #Ardbeg #Eureka #ArdbegCommittee #Whisky #BrightPartnerships #ExperientialMarketing

Kicking off the 2025 Grand Slam season, the APAC and Global Bright Teams have spent an inspiring three weeks helping Infosys bring their story to life at the Australian Open. As the Digital Innovation Partner for the AO, Infosys is constantly pushing the boundaries of innovation, leveraging VR, AI, and AR technology to enhance the experience for fans, media, and players. Learn more here https://lnkd.in/dSs-SZdB