Blue Array

🚨 Only one week to go! 🚨 Our SEO for Content Writers course is built specifically for content professionals who want to improve their visibility in search engines (without turning into full-time SEOs). In just 3 hours, you’ll learn how to: ✏️ Write with search intent and user needs in mind 🔍 Conduct smart keyword research 🧱 Structure and optimise your content effectively 📊 Measure what’s working and fix what’s not Whether you're writing blog posts, landing pages or product copy, this session will help you create content that ranks. 📅 Thursday 24th April | ⏰ 10am–1pm | 💻 Online & interactive 🎟️ Save your seat now: https://ow.ly/qYSx50Vo3th

James Powley has been working at Blue Array for five years! 🎉 Our managing director, Jen, said: 💬 “Starting 2025, his 5th year with a bang, James won Employee of the Month as well celebrating this milestone. A highly valued member of our team it’s been a pleasure to see him go from strength to strength, alongside his growing personal accomplishments from skiing, running and even flying lessons! Congratulations James 🎊”

Driving organic growth with Pepper Money UK 💸 We partnered with Pepper Money to reshape how second-charge mortgages are perceived, turning them from a misunderstood product into a smart financial solution. 🔍 Powered by in-depth keyword research and strategic content clustering, we built an SEO-led content plan designed to educate, engage, and convert. A blog-style content calendar and intelligent internal linking ensured Google (and users) found what they needed quickly. The results speak for themselves: 🔥 +80% increase in organic clicks in just 6 months 📈 +418% year-on-year boost in organic visibility By aligning content with user intent and market opportunity, we helped Pepper Money grow and inform a niche audience the Blue Array way. Want to see what we could do for your brand?👇 🔗 https://lnkd.in/en2bA3sd

🚨GEO is about to become everyone’s hair-on-fire problem. 🚨 Generative Engine Optimisation isn’t some far-off future, it’s already reshaping how brands are found (or not found) in AI search. If you’re not showing up in AI-driven results, you’re invisible! And while you're “waiting to see how it plays out,” your competitors claim the AI spotlight. 🔥 Act now or get left behind. Join Blue Array founder Simon Schnieders for a 30-minute, 1:1 session to discover how to fireproof your brand’s future in AI search. 🗓️ Book your session now. 👉 https://ow.ly/at0s50VACaP

Not all content hits the mark the first time. But the good news? You can fix that. 🤝 If your existing content isn’t ranking or just isn’t bringing in the traffic it should, our SEO for Content Writers course is for you! In this hands-on session, you’ll learn how to: ✅ Spot underperforming content (and why it’s not working) ✅ Use keyword research to find new opportunities ✅ Optimise your existing pages for better rankings ✅ Build a content strategy that drives long-term growth Led by Chloe S., our Strategic SEO Lead, this course gives you the practical skills to turn average-performing pages into high-impact traffic drivers. 📅 Thursday 24th April | ⏰ 10am–1pm | 📍 Online Limited spots available – secure yours now: 👇 https://ow.ly/v25850Vo32e

What does your brand look like in generative AI? 🔍 AI platforms are now the gatekeepers of digital information. Your potential customers are asking them for insights, comparisons, and recommendations. But are they mentioning you? 💡 If you're curious about how your brand appears in AI-driven results, watch as our founder Simon (and his AI avatar!) walks through an example AI Visibility Report for Bose, showing how brands appear in ChatGPT responses, the sentiment behind them, and where the gaps lie. ▶️ https://ow.ly/rqcu50VpySa

Not all content hits the mark the first time. But the good news? You can fix that. 🤝 If your existing content isn’t ranking or just isn’t bringing in the traffic it should, our SEO for Content Writers course is for you! In this hands-on session, you’ll learn how to: ✅ Spot underperforming content (and why it’s not working) ✅ Use keyword research to find new opportunities ✅ Optimise your existing pages for better rankings ✅ Build a content strategy that drives long-term growth Led by Chloe S., our Strategic SEO Lead, this course gives you the practical skills to turn average-performing pages into high-impact traffic drivers. 📅 Thursday 24th April | ⏰ 10am–1pm | 📍 Online Limited spots available – secure yours now: 👇 https://ow.ly/v25850Vo32e

🚗 Here’s a fascinating example of how GEO surfaces (or hides) brands based on specific attributes that don’t align with their traditional positioning: Porsche performs poorly when users ask about "the best SUV for my family" because these models (such as Gemini) prioritise safety as a subquery. It's not that Porsche vehicles aren't safe. The problem is that neither Porsche nor automotive publications discuss their safety features extensively. Everyone focuses on performance, luxury, and the driving experience instead. AI models don't understand this nuance. They simply recognise that family SUV queries typically prioritise safety as a primary concern. If Porsche wants visibility in AI-generated responses, they need to address safety more prominently, but authentically.

🌱 Spring has sprung, and so has Yell's coverage! To tap into the seasonal spike in gardening interest, we helped Yell spotlight its Gardening Services category with expert-led content tailored for the time of year. 🌼 From planting guides to the surprising legal risks of trimming your hedge too far, our stories resonated with both national and regional press, landing: ✅ 59 pieces of coverage ✅ 51 high-authority links (with an average domain authority of 65) It's proof that when PR meets seasonality and search intent, growth is inevitable. 🌿 Read one of the most talked-about pieces here 👉 https://ow.ly/mTTf50VtIO7

Forget passive webinars, our training courses are hands-on, practical, and full of real-world insights. 🎯 Each session is: ✅ Taught by our experts ✅ Interactive and engaging ✅ Packed with actionable strategies ✅ Delivered in small groups for tailored support We’ll give you the tools to apply what you learn. Upcoming courses: 📝 SEO for Content Writers – April 24th (Virtual) 📊 SEO Auditing – May 15th (Central London) 🔗 Digital PR for SEO – June 10th (Virtual) 💡 Technical SEO – October 15th (Central London) Discover course agendas and secure your seat here 👇 https://ow.ly/VVG550Vo4ok