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View profile for Simon Schnieders

Founder of the UK's largest specialist SEO & generative engine optimisation (GEO) agency | B Corp

🚗 Here’s a fascinating example of how GEO surfaces (or hides) brands based on specific attributes that don’t align with their traditional positioning: Porsche performs poorly when users ask about "the best SUV for my family" because these models (such as Gemini) prioritise safety as a subquery. It's not that Porsche vehicles aren't safe. The problem is that neither Porsche nor automotive publications discuss their safety features extensively. Everyone focuses on performance, luxury, and the driving experience instead. AI models don't understand this nuance. They simply recognise that family SUV queries typically prioritise safety as a primary concern. If Porsche wants visibility in AI-generated responses, they need to address safety more prominently, but authentically.

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Jonny Giddens

Trusted Advisor to Fortune 500 Marketing Leaders | Enterprise Growth + Brand Safety | Speaker at PPC HeroConf 2025

1w

More brands need to understand GEO and you guys are leading the way

Kurt Schleier

Head of Growth Marketing at ClickMechanic

4d

Arthur W. 😉

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