AMS Media Group

𝐒𝐩𝐨𝐭𝐭𝐞𝐝 𝐭𝐡𝐢𝐬 𝐚𝐝 𝐢𝐧 𝐋𝐨𝐧𝐝𝐨𝐧 𝐲𝐞𝐬𝐭𝐞𝐫𝐝𝐚𝐲 — 𝐚𝐧𝐝 𝐢𝐭 𝐦𝐚𝐝𝐞 𝐦𝐞 𝐬𝐦𝐢𝐥𝐞. Timothy Taylor's Brewery proudly championing the provenance of their iconic beer, Landlord. In a category that’s struggled for relevance, it’s great to see a brand bucking the trend. Cask Ale has so many of the credentials today’s drinkers say they value - local, British, craft, unreplicable at home - yet sales have been in long-term decline. That’s what makes Timothy Taylor’s story so impressive. They’ve stayed true to their roots, 𝐢𝐧𝐯𝐞𝐬𝐭𝐞𝐝 𝐢𝐧 𝐪𝐮𝐚𝐥𝐢𝐭𝐲, and 𝐮𝐧𝐚𝐩𝐨𝐥𝐨𝐠𝐞𝐭𝐢𝐜𝐚𝐥𝐥𝐲 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐞𝐝 𝐋𝐚𝐧𝐝𝐥𝐨𝐫𝐝 𝐚𝐬 𝐚 𝐩𝐫𝐞𝐦𝐢𝐮𝐦 𝐩𝐫𝐨𝐝𝐮𝐜𝐭. And it’s working. Our latest pricing data from Hospitality Data Insights (HDI)’s Managed Pubs & Bars database shows: 🔹 The average price per pint of Landlord is £𝟓.𝟒𝟗 🔹 That’s 𝟐𝟕% 𝐡𝐢𝐠𝐡𝐞𝐫 than the average Cask Ale 🔹 And 𝟓𝟒% 𝐡𝐢𝐠𝐡𝐞𝐫 than the average for the Top 10 most distributed brands (excluding Landlord) It’s a reminder that 𝐝𝐫𝐢𝐧𝐤𝐞𝐫𝐬 𝐰𝐢𝐥𝐥 𝐩𝐚𝐲 𝐦𝐨𝐫𝐞 𝐟𝐨𝐫 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 — especially in a category where the core customer base tends to be older and more affluent. Makes me wonder: could more brands in the category be 𝐛𝐨𝐥𝐝𝐞𝐫 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞𝐢𝐫 𝐩𝐫𝐢𝐜𝐢𝐧𝐠?

Playing For Our Future is a powerful new documentary looking at sustainability in sport. This one off show explores how climate change is impacting the world of sport and the planet we love. Thanks to Zig Zag Productions TV who created the show with help from Utilita Energy and AMS Media Group. Can we make a difference through the games we watch and play? Tune into TNT Sports at 10.30pm tonight to find out.

I've spent the last few weeks talking to people across the indie agency sector and it's been a joy. As I pointed out in my column on NDA this week, indepedent media agencies are going through a boom at the moment. And it's a heartening story. There are so many reasons behind this. These include clients' demand for financial and operational transparency and control, and personal relationships with senior agency talent. The shift in budgets toward independents from network agencies is a fascinating story. Also the levelling effect of access to platforms means indies how have the same advantages as the networks, something that, with the huge imbalance in market power and monetary resouce, would have been impossible ten years ago. Something else in their favour is the collaborative and supportive nature of the industry, obvious in every conversation I have with indie agency leaders. Driven even more by the great work from Paul Phelps and Martin Woolley, at the Alliance of Media Independents (AMI). The challenges, which I goi into in my column, in terms of scale and trading power, are obvious. I'd also say though that the marketing and PR fundamentals will also be crucial for indies to keep flourishing. One of the criticisms thrown at networks is that it's hard to understand what the individual agency brands stand for. Indies need to ensure their brand and positioning is crystal clear enough to keep them front of mind as clients look for new partners and alternatives to the status quo. I'd love to hear your thoughts on the significance of this 'new' boom in indie agencies. Link to my column in comments.

The time for #independents is now! Kicking off the new Alliance of Media Independents, today we held our first amazing gathering of the most senior representatives from some of the largest and most respected Media agencies in the UK. With thanks to everyone who joined us and contributed to the discussion, especially our Co-Chairs and senior team who managed to bring an unprecedented number of voices and views to the table and AMS Media Group who kindly hosted the first group in-person. We look forward to welcoming more prospective members with a virtual group next week. If you are interested in what being part of this powerful combined group might mean for your media agency then please reach out to the Alliance of Independent Agencies to discuss further. Martin Woolley Paul Phelps Celine Saturnino Helen Anderson Terry Martin