Tungsten Media

There’s been a growing pressure across agencies and content teams over the past few years. Faster turnarounds, tighter budgets, more content, more platforms, more formats, and all needing to be cohesive, considered, and on-brand 🤯 And there are loads of tools that we use everyday to make this happen - but people still think they’re reserved for the ATL projects: 🖥️ ”Virtual production is too much, this project isn't The Mandalorian” 😵💫 ”AI is currently in a massive hype cycle,” - but most people don’t know how to effectively integrate it 🤖 ”Motion control has been around for years, but its too expensive for my shoot” At Tungsten, we know that we can only validate these approaches - if we can help you use them commercially. And so, its on us to explain, educate, and explore how we help our creatives, agencies, and other production companies understand these potential opportunities better! We’re constantly developing our hybrid production pipelines. Whether that is virtual production, AI and motion control, DMX lighting - or a hybrid mix of all! Some of these workflows are decades old, BUT when bringing them together in new ways, that is what’s classed as true ‘innovation’! 💡 The thing is…a lot of creative teams don’t lean into these tools, not because they’re not interested, but because they’re not sure if they’re “doing it right.” The AI hype makes it feel like you’re building entire campaigns in AI, or if your VP isn’t an epic Mandalorian style film setting, then you’re not doing it properly. This is NEVER true. Toe dipping is still toe dipping! With any of our approaches, its a middle ground of new and old, modern and traditional. What if some of these features, technologies, or workflows could genuinely be making YOUR existing process easier, faster, and more flexible, right now? That’s the conversation we want to have, and why we built PROMO. Our three day studio event where we are opening our doors to agencies, brands, and creatives, and giving them to space to explore the tools and processes we’re using. From scalable virtual production, to AI-generated assets, to flexible content workflows designed for the realities of modern creative delivery. We’ve already booked over 80% of tickets and with less than 3 weeks to the event, If you’re planning to come, now’s the time to lock it in before you miss out ⏳

Really great to see our recent work with Ponderosa and Russell Hobbs, in the GO! Network’s 8 Best Marketing Campaigns of March. Loved being part of a campaign that used AI + virtual production + motion control, not just for the sake of it, but to create an immersive story of how this product creates those pockets of calm and tranquility. Virtual production and AI was the perfect way to tell that story and create those visuals between the ‘real world’ and where the mind escapes too. And we are very proud to see the breadth of this campaign across TV, social, OOH and more. Great teamwork 👏

We had to jump on this trend!! If your LinkedIn feed has been full of weirdly consistent little AI-generated action figures, you’re not alone. That’s thanks to a new model from OpenAI called GPT-4o, and its ability to predict pixels, rather than just randomly generate noise. What that means in real terms? You can now build out entire sets of visuals with the same characters, same lighting, same styling, without needing weeks of prompt gymnastics or CGI pipelines. For marketers and production teams, this is a huge shift. It’s not just another restyle trend. This is a new level of consistency, and it’s one of the biggest creative upgrades we’ve seen in a while. We’re exploring what that looks like at PROMO25, our 3-day studio event where we open the doors and let people test the tools for themselves! From scalable virtual production, to AI workflows, motion control and hybrid production setups, this is what we’re building with right now. 🕹 Come pick your player. Test the tech. Learn what’s actually possible and what’s next. 🎟️ Free tickets: https://lnkd.in/dGFDGqWG #PROMO25 #AItools #virtualproduction #creativeAI #innovation #productiontech #Leedsevents #chatgpt #actionfigures #chatgpt4o

This is no April Fools... PROMO25 is now live again everyone!! 🎉🎉 If you work in creative, marketing, or the production industry, this is your chance to explore some of the most powerful tools shaping how we create content! 👉 Scalable Virtual production 👉 Integrated AI across Production 👉 Motion control robotics 👉 Fluid and Hybrid Workflows We’re opening up our studio again for our NEW 3 day PROMO event, turning it into a live R&D space where you and your team can: 🔧 Test emerging tools like virtual production and AI workflows, and try them for yourself. You’ll get time with the tech, you can ask questions, and explore a few surprises we’re keeping under wraps (for now 👀). 📦 Learn from real projects and case studies, see how we’re using these technologies at scale, across everything from FMCG to lifestyle. 🚫 We’re not here to give you the vanilla AI rundown. We’re not talking about Ghibli restyles, or pictures of a cats in Midjourney - This is how we’re automating the everyday stuff and amplifying the opportunities. 🔮 Get inspired by what’s possible right now, but also look at what’s coming next. We’re asking…“What will be possible next month? Next quarter? Next year?” This stuff is moving FAST, but with expertise, its predictable. This event isn’t about catching up. It’s about staying ahead. You’ll move between different workstations around the studio. Each one is hands-on. You’ll see the gear. Try it. Ask questions. And get insight from the team that uses this tech every day. It’s free to attend, but it’s not just a drop-in. You’ll need to book a slot here… 👉 https://lnkd.in/dGFDGqWG If you’ve been before, it isn't just the same as last year….Its MUCH bigger! Bigger volume. bigger ideas. bigger creative potential. 🚀 Book a slot. Bring your team. Let’s get into it! #PROMO25 #virtualproduction #creativetech #AI #motioncontrol #innovation #allinleeds #robotics #agency #marketing #marketingevents #studio #creative #leedsevents

For tomorrow we want to say Happy International Women’s Day to all the women in production, tech, and beyond. 💜 This little edit just show how much you make us laugh😂 You’re at the heart of everything we do. From problem solving under pressure to keeping projects flowing, bringing creativity to the table, and making the impossible happen… Tungsten wouldn’t be Tungsten without you ALL and we can’t thank you all enough for your hard work that you bring to every project. To the women of Tungsten… ✨ Jo Kendall – keeping us all on track in production, making sure everything runs smoothly. We couldn’t do what we do without you. ✨ Hannah Grainger – operations and production assistant, endlessly talented, and practically superwoman with her infinite list of skills. ✨ Elizabeth G. – bringing creativity to everything we share and making sure our work gets seen. Special shoutout to Andrea Thornton and Emma, our set stylists, whos creativity knows no bounds and makes sure everything looks spot on (and pops up in this edit more than once!). To the incredible women we collaborate with, whether thats freelancers, to the clients we trust and admire, thank you. Not just today, but every day. #internationalwomensday #IWD #IWD2025 #womeninproduction #creativeindustry

Exciting to see The Business Desk featuring our work with Ponderosa Agency on the Russell Hobbs Calm Kettle campaign. A category defining product needed a unique production approach to match, so we combined virtual production, motion control, and AI generated environments to bring it to life those moments of ‘’me-time’’. This campaign was all about pushing boundaries, mixing physical and digital worlds together in real time to create immersive, mindful spaces. We’ll be sharing more soon, with a super interesting “behind-the-scenes” look at this technology infused production! Read the full feature below 📖 If you’re interested in learning a bit more about what we can do with AI powered Virtual Production, drop us a quick message! #virtualproduction #motioncontrol #ai #aiinproduction #creative #innovation #bts #behindthescenes #RussellHobbs

Pancake Day is the perfect time to revisit a beautiful recipe collection from a shoot for Kerrygold. 🥞🧈 With 10 different recipes, high-speed motion control, and a full custom-built kitchen set, this project was all about making simple ingredients look incredible on screen. From the perfect pour to the golden melt, every detail was designed to capture the indulgence of cooking with Kerrygold. We took this from pre-production to final delivery, covering recipe development, set design, motion controlled filming, and stills - all in one studio workflow! Got a food project in mind? Let’s make it happen. Drop us a line at hello@tungstenmedia.co.uk. Oh and HAPPY PANCAKE DAY! #pancakeday #Kerrygold #foodanddrink #videoproduction #leedsproduction #motioncontrol #fmcg #highspeedvideo #recipevideo

Anyone else counting down to longer days, warmer weather, and ice-cold drinks, maybe even a few cheeky cocktails? ☀️ Liquids can really have a mind of their own, and a splash that lasts a split second in real life turns into pure chaos when in slow motion. And if you’re relying on hand-poured takes? You’ll be there all day. That’s why we engineer the shot before we even hit record! 🤖 Motion control & robotics mean repeatable, frame-perfect pours—every time. 🎥 Phantom high-speed cameras capture every droplet, every splash, in up to 1000fps. 💧 Custom visual engineering rigs take the unpredictability out of pouring, so we can focus on making it look perfect. From that soda fizz hitting the glass just right to cocktails splashing over ice, we get every movement clean, crisp, and controlled! Minor spills may have occurred in the making of this video… but hey, all in the name of getting the shot. And of course here we are dreaming away of cocktail season, but this approach works just as well for coffee, beauty products, or any liquid you need captured perfectly in slow-mo. Want to create something like this? Drop us an email at hello@tungstenmedia.co.uk and let’s make it happen. #motioncontrol #fmcg #visualengineering #creativeproduction #production #slowmotion #highspeed #phantomcamera #foodvideography #drinkvideography

Last night, the Tungsten team swapped the studio for the dartboard 🎯 with a staff night out at Flight Club Darts here in Leeds! Great food, plenty of games, and a lot of competitive energy, turns out we take darts almost as seriously as we take production 😉 A big part of what makes Tungsten special is the people behind the work, and it’s always great to take time out together to have some fun, especially in those busier times. With many big projects coming up in the studio, it was the perfect chance to reset before things get even busier!! Shoutout to our champion of the night Jo Kendall 🏆 Looking forward to the next one! #teamtungsten #socialdarts #FlightClub #Leeds #allinleeds #videoproduction #production

The robots are coming for our jobs, creative work will be soulless from here on out, and everything will be made by machines... or will it? 🤖 We asked you what you wanted to know about AI, and our very own Andrew Beniston and James Pierechod answered. We even threw some in of our own Q’s that are repeatedly being asked in our client calls! 💬❓ Our new AI FAQ series is coming soon, we're cutting through the hype, beating the doom-and-gloom, and sharing REAL world examples from our R&D and live projects. We think this is a huge topic for our industry, and our business. It’s an important subject for everyone to really get their heads around!! Episode 1 drops next week so keep your eyes pealed 👀 Want a sneak peek at how we're already using AI? Check out our website here - https://lnkd.in/eNKjgcSq #AI #videoproduction #virtualproduction #NERFs #Loras #RAG #generativeai #ML #aiinproduction