Alex E.

Juror for Creative Strategy and Creative Effectiveness awards

Two Bronze Effies for MILO 'Hot Vs Cold' in social media marketing and brand experience (in collaboration with Ogilvy and UM)

The result of an exhaustive research process involving more than 200 submissions and face-to-face meetings with the best PR firms across Europe, the Middle East and Africa.

"Red’s impressive momentum, though, is hardly limited to numbers and new business alone... campaigns demonstrated the kind of cultural intelligence that underscores Red’s desire to ‘be the change’, helping it land awards across the globe, and underpinned by a thought leadership approach that is also sharper than most."

In collaboration with UM and other agency partners, Society worked with local influencers to launch Fanta Jelly Fizz via branded Snapchat lenses, which were used over 3.2 million times.

The 12-week campaign created the most visited site in Coca-Cola’s history, with 292,000 teen visits and an average dwell time of 1.5 mins. There were 11,841 different creations.

Jelly Fizz sold at three times the rate of a typical flavour and four times the rate of normal Fanta Orange – the best… Show more

In collaboration with UM and other agency partners, Society worked with local influencers to launch Fanta Jelly Fizz via branded Snapchat lenses, which were used over 3.2 million times.

The 12-week campaign created the most visited site in Coca-Cola’s history, with 292,000 teen visits and an average dwell time of 1.5 mins. There were 11,841 different creations.

Jelly Fizz sold at three times the rate of a typical flavour and four times the rate of normal Fanta Orange – the best sales growth in three years. Show less

For Stoneleigh No.50, the highest award given to any social campaign at the 2017 AWARD awards.

Winner of best Art Direction and Design for, Stoneleigh No.50: The Instagrammable House.

Won 'Campaign Most Likely To Drive Behaviour'​ & 'Best Integrated Communications Campaign'​ for Heineken Chauffeur, where our team led the digital and social strategy.

The campaign allowed drinkers who lacked inspiration to find out where to go next on a night out.

This was achieved by looking at trending venues based on social media check-ins, real-time suggestions and a mobile request for an Uber-powered 'Heineken Chauffeur’ to take them to a mystery venue.

The Australian execution of the 'Heineken Chauffeur - Open Your City' was deemed Heineken's best campaign of the year in Asia Pacific. Especially pleasing as Heineken was named Creative Marketer of the Year, at the 2015 Cannes Lions.

Our team led the digital and social strategy for a campaign that allowed drinkers who lacked inspiration to find out where to go next on a night out.

This was achieved by looking at trending venues based on social media check-ins, real-time… Show more

The Australian execution of the 'Heineken Chauffeur - Open Your City' was deemed Heineken's best campaign of the year in Asia Pacific. Especially pleasing as Heineken was named Creative Marketer of the Year, at the 2015 Cannes Lions.

Our team led the digital and social strategy for a campaign that allowed drinkers who lacked inspiration to find out where to go next on a night out.

This was achieved by looking at trending venues based on social media check-ins, real-time suggestions and a mobile request for an Uber-powered 'Heineken Chauffeur’ to take them to a mystery venue. Show less

Won Gold in two categories for the 'L&B Pop-Up Store' for Best & Less, an affordable clothing retailer.

The pop-up store designed like a boutique outlet to tackle consumer perceptions around discount fashion. When customers reached the counter, the real, non-inflated prices were revealed and the ruse was explained.

Shortlisted in the PR category for the L&B experiment for Best & Less, an affordable clothing retailer.

The pop-up store designed like a boutique outlet to tackle consumer perceptions around discount fashion. When customers reached the counter, the real, non-inflated prices were revealed and the ruse was explained.

Won the Japanese category for the AXE 'Building Confidence'​ campaign. Young men in Japan didn't know who to turn to for advice about girls, so our ambassadors took to the streets to ask girls the questions guys wanted answered. This video content was then promoted via Facebook and other channels.

The Sabre Awards are the world's largest awards competition for the public relations industry, celebrating campaigns that demonstrate the highest levels of creativity, integrity and… Show more

Won the Japanese category for the AXE 'Building Confidence'​ campaign. Young men in Japan didn't know who to turn to for advice about girls, so our ambassadors took to the streets to ask girls the questions guys wanted answered. This video content was then promoted via Facebook and other channels.

The Sabre Awards are the world's largest awards competition for the public relations industry, celebrating campaigns that demonstrate the highest levels of creativity, integrity and effectiveness. Show less

Won the Financial Communications category for Gibson Guitars, 'A Rock 'N'​ Roll Tender Offer'​. When Gibson Guitars bought audio/ visual company TEAC, we turned the announcement into a rock gig, generating mass media coverage.

The Sabre Awards are the world's largest awards competition for the public relations industry, celebrating campaigns that demonstrate the highest levels of creativity, integrity and effectiveness.

Nominated for the AXE 'Building Confidence'​ campaign. Young men in Japan didn't know who to turn to for advice about girls, so our ambassadors took to the streets to ask girls the questions guys wanted answered. This video content was then promoted via Facebook and other channels.

We were the only non-US nomination in the Best Facebook Engagement category.

The Social Media Icon Awards recognises the most outstanding global social media campaigns.