This is the Only Way Marketers Can Compete with AI...

We all know AI can help anyone working in marketing, from saving research time to helping kickstart the ideation process and creating iterative visuals.

What you might not know is that it will soon make yesterday’s ideas irrelevant. Here's how…

Right Here, Right Now

Like what is already happening with journalism, the minute something happens in culture, AI will jump on it - normally in the form of social posts - and spread versions of the idea across the world almost instantly. As Buzzfeed CEO Jonah Peretti says, "Instead of generating 10 ideas in a minute, AI can generate hundreds of ideas in a second."

To Infinity and Beyond

Not only will AI move fast, but it will keep creating an infinite number of versions based off whoever - or whatever - creates the first idea related to that cultural signal. This renders the cycle of most traditional advertising almost obsolete because AI is way cheaper and way faster. But there is an alternative…

Move Fast and Break Things

The only solution to competing against the content farms that are currently infiltrating journalism is to move faster than ever and be genuinely tapped into what people care about right now. Not last year, not last month and perhaps not even yesterday.

Spotting and interpreting the signals needed for this style of advertising is time-intensive because it requires constant observation of what is changing in culture and on platforms. It might sound exhausting but that’s the way it has to be in a future where anything and everything that can be automated, will be.