SOMIN

Wishing all Christians a blessed Good Friday. May we reflect on the sacrifice of Jesus Christ and anticipate the joy of Easter. 🕊️ #GoodFriday #reflection #holyweek #GoodFriday #SOMIN

AI Is Reshaping Martech—But Gaps in Data Remain Takeaways from the “State of the Stack 2025” survey: 📌 AI-driven tools are accelerating growth—68.6% already use generative AI. 📌 62.1% report larger stacks despite tighter budgets. 📌 Data quality and integration are still the main blockers. 🔗  Learn more: https://lnkd.in/gQra7Wua What’s limiting martech scalability in your company? #MartechStrategy #DataDrivenMarketing #SOMIN

It is an honor for us to be acknowledged by Google DeepMind in their research paper about the future of Marketing AI systems: https://lnkd.in/gKCurBxX #kudos to our research team Qi Yang Joy, Yu-Yi Chu Alfred Huang Sergey Nikolenko Marlo Ongpin Kirill Lepikhin Egor Shevelev Alexey Markushin

AI adoption is accelerating, but fragmented strategies hold many companies back. The IAB “State of Data 2025” report reveals: 📌 Agencies and publishers lead in AI scaling, while brands struggle with governance. 📌 AI is already improving media planning, budget optimization, and performance analysis. 📌 Companies with structured AI strategies will gain a competitive edge. At SOMIN, we enable businesses to integrate AI strategically—ensuring data-driven decisions and scalable success. 🔗 Read more: https://lnkd.in/g8WRuEJN #AIinMarketing #DataDrivenStrategy #SOMIN

Marketers are eager to integrate AI, but consumers remain skeptical. A recent article highlights key concerns shaping AI adoption: 📌 58% of consumers worry about AI’s data handling and privacy risks. 📌 43% dislike AI-generated content, impacting purchase decisions. 📌 72% accept AI-powered interactions—but only if human support is available. AI adoption isn’t just about innovation; it’s about building trust. 📖 Read more: https://lnkd.in/gNrAnqJ9 How can brands make AI more trustworthy for consumers? #MarketingAI #CustomerTrust #AIAdoption #SOMIN

A new MarTech report highlights how B2B and B2C companies are implementing GenAI differently. The findings reveal: 📌 B2B companies rely on AI for lead nurturing, sales automation, and competitor analysis. 📌 B2C brands prioritize AI for content personalization and trend-based engagement. 📌 Data management and structured documentation are AI-heavy areas in B2B. 📖 Read more: https://lnkd.in/gNXPav7v What role does AI play in your marketing strategy? #MarketingAI #B2BStrategy #B2CMarketing #SOMIN

AI-Driven Insights + Human Engagement = Marketing Success A recent MarTech article highlights a key takeaway: AI enables personalization at scale, but real relationships still require human interaction. The best-performing brands combine automation with authentic engagement. 📌 AI-powered insights help segment and identify the right audiences. 📌 Direct mail and corporate gifting are seeing a resurgence as key relationship-building tools. 📌 A balanced approach—leveraging AI without losing human connection—drives sustainable growth. 📖 Read more: https://lnkd.in/gDfw5VVv How is your brand balancing automation with human touchpoints? Let’s discuss. #MarketingAI # SOMIN #CustomerEngagement #DataDriven

Mediacorp hosted 40 leading brands and agencies at 𝗜𝗠𝗣𝗔𝗖𝗧! 𝗗𝗶𝗮𝗹𝗼𝗴𝘂𝗲 on 7 March 2025. The session focused on must-know trends to empower brands to stay future-ready in this fast-changing landscape. Key topics deep-dived included audience shifts shaping content strategy, leveraging data-driven insights for optimal creative and media execution, and unlocking new approaches for measurable results and lower-funnel conversions. A big thank you to our speakers (Angeline Poh, Jacqui Lim, Jonathan Seto, Lacey Ewin and Zheng Han Yang 杨政翰) and partners (Vitaliy Nechaev, Head of Growth at SOMIN, Justin Keh, Director of Channel Partnerships (APAC) at Mastercard Data & Services and Deanson Lee, Head of Digital at Havas Media Network) for their valuable contributions. "𝘊𝘰𝘯𝘵𝘦𝘯𝘵 𝘪𝘴 𝘬𝘪𝘯𝘨. 𝘛𝘩𝘪𝘴 𝘴𝘩𝘢𝘳𝘪𝘯𝘨 𝘴𝘦𝘴𝘴𝘪𝘰𝘯 𝘩𝘦𝘭𝘱𝘦𝘥 𝘮𝘦 𝘨𝘢𝘪𝘯 𝘢 𝘮𝘰𝘳𝘦 𝘴𝘺𝘴𝘵𝘦𝘮𝘢𝘵𝘪𝘤 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘰𝘧 𝘔𝘦𝘥𝘪𝘢𝘤𝘰𝘳𝘱'𝘴 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺, 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘤𝘶𝘴𝘵𝘰𝘮𝘪𝘻𝘦𝘥 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘤𝘳𝘦𝘢𝘵𝘪𝘰𝘯 𝘧𝘰𝘳 𝘮𝘰𝘳𝘦 𝘴𝘦𝘨𝘮𝘦𝘯𝘵𝘦𝘥 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦𝘴, 𝘳𝘦𝘧𝘪𝘯𝘦𝘥 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘮𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵, 𝘢𝘯𝘥 𝘢 𝘧𝘰𝘳𝘸𝘢𝘳𝘥-𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘱𝘭𝘢𝘯𝘯𝘪𝘯𝘨 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺. 𝘐’𝘮 𝘦𝘹𝘤𝘪𝘵𝘦𝘥 𝘵𝘰 𝘴𝘦𝘦 𝘵𝘩𝘦 𝘶𝘴𝘦𝘳 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘴𝘩𝘢𝘱𝘪𝘯𝘨 𝘵𝘩𝘦𝘴𝘦 𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘻𝘦𝘥 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘴𝘦𝘨𝘮𝘦𝘯𝘵𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘧𝘶𝘵𝘶𝘳𝘦." - Dylan Yu, Marketing Director, OPPO Singapore "𝘔𝘦𝘥𝘪𝘢𝘤𝘰𝘳𝘱 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘥 𝘷𝘢𝘭𝘶𝘢𝘣𝘭𝘦 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘪𝘯𝘵𝘰 𝘩𝘰𝘸 𝘵𝘩𝘦𝘺 𝘩𝘢𝘷𝘦 𝘦𝘷𝘰𝘭𝘷𝘦𝘥 𝘵𝘰 𝘮𝘦𝘦𝘵 𝘤𝘩𝘢𝘯𝘨𝘪𝘯𝘨 𝘤𝘰𝘯𝘴𝘶𝘮𝘱𝘵𝘪𝘰𝘯 𝘵𝘳𝘦𝘯𝘥𝘴 𝘢𝘤𝘳𝘰𝘴𝘴 𝘥𝘪𝘷𝘦𝘳𝘴𝘦 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦 𝘴𝘦𝘨𝘮𝘦𝘯𝘵𝘴. 𝘛𝘩𝘦𝘪𝘳 𝘦𝘹𝘱𝘢𝘯𝘥𝘦𝘥 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨𝘴, 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘪𝘯𝘨 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘢𝘯𝘥 𝘴𝘰𝘤𝘪𝘢𝘭 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 𝘵𝘰 𝘦𝘯𝘩𝘢𝘯𝘤𝘦 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘴𝘶𝘤𝘩 𝘢𝘴 𝘮𝘪𝘤𝘳𝘰𝘥𝘳𝘢𝘮𝘢𝘴, 𝘰𝘱𝘦𝘯 𝘶𝘱 𝘮𝘰𝘳𝘦 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘧𝘰𝘳 𝘶𝘴 𝘵𝘰 𝘦𝘹𝘱𝘭𝘰𝘳𝘦 𝘪𝘯 𝘢𝘤𝘩𝘪𝘦𝘷𝘪𝘯𝘨 𝘰𝘶𝘳 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘯𝘥 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘰𝘣𝘫𝘦𝘤𝘵𝘪𝘷𝘦𝘴." - Stella Tan, VP and Head, Events, Brand and Segment Marketing, Income “𝘛𝘩𝘦 𝘴𝘦𝘴𝘴𝘪𝘰𝘯 𝘩𝘪𝘨𝘩𝘭𝘪𝘨𝘩𝘵𝘦𝘥 𝘩𝘰𝘸 𝘥𝘢𝘵𝘢-𝘥𝘳𝘪𝘷𝘦𝘯 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘢𝘳𝘦 𝘴𝘩𝘢𝘱𝘪𝘯𝘨 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘢𝘯𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦𝘯𝘦𝘴𝘴. 𝘜𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘩𝘰𝘸 𝘈𝘐 𝘢𝘯𝘥 𝘢𝘯𝘢𝘭𝘺𝘵𝘪𝘤𝘴 𝘤𝘢𝘯 𝘰𝘱𝘵𝘪𝘮𝘪𝘻𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘢𝘯𝘥 𝘮𝘦𝘥𝘪𝘢 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘸𝘢𝘴 𝘱𝘢𝘳𝘵𝘪𝘤𝘶𝘭𝘢𝘳𝘭𝘺 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘧𝘶𝘭.” - Terence Lim, Regional Manager, James Cook University We look forward to collaborating with you to create engaging campaigns that drive impactful results. #IMPACTDialogue2025 #MediacorpAdvertisingSolutions #MarketingTrends #DataDrivenMarketing #AudienceEngagement #BrandSuccess #PerformanceMeasurement #AudienceInsights

In a world where trends shift instantly, marketing teams need insights in real-time. AI makes this possible—eliminating delays, optimizing campaigns, and empowering smarter decisions. 🔹 What AI enables: ⚡ Instant performance insights without manual reports. 🔮 Predictive analytics for smarter budget allocation. 🤖 Agentic AI for easier, more intuitive data analysis. 📖 Read more: https://lnkd.in/gdWc7CWE How does your company use AI for marketing? #MarketingAI #SOMIN #PredictiveAnalytics

A recent article by Dan Harris on MarTech highlights a major shift: the traditional marketing funnel is evolving into a more complex customer journey with 30+ touchpoints before conversion. As a result, engagement metrics are now critical. 📌 Engagement (likes, shares, comments) keeps leads in the pipeline. 📌 Social platforms prioritize interactive content, not just sales-driven ads. 📌 Demand generation beats outdated lead magnets—value-first content wins. 📖 Read more: https://lnkd.in/gHmU2pQB Is your marketing strategy engagement-first? Let’s discuss. #EngagementMarketing #DemandGeneration #B2BStrategy #SOMIN