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MediaPost's Laurie Sullivan covers Adjust's Gaming App Insights 2025 report (link in comments), zeroing in on how AI-driven personalization and predictive retention strategies could help gaming apps boost retention amid privacy challenges. 💡 “Staying ahead of evolving privacy laws, regulations and frameworks is critical to success," said Tiahn Wetzler, director of content & insights at Adjust. "From Apple’s ATT, to laws like the DMA and CCPA, the ability to work with aggregated and privacy-compliant data as part of a bigger measurement picture means adopting a next-generation mindset, which is fundamentally data-based and agile.”

AI isn’t just enhancing mobile games, it’s redefining how we build, market, and monetize them. In our latest blog, we dig into how AI is:
 🎮 Creating richer, more responsive player experiences 📊 Unlocking new monetization opportunities with real-time optimization 🚀 Driving smarter UA and retention strategies Ready to see where the future of mobile gaming is headed?
👉 https://lnkd.in/e8gTSDiH
 #MobileGaming #Gaming #AppGrowth #AI

Apple has announced that Apple Search Ads (ASA) will be included in AdAttributionKit, starting with SKAdNetwork on April 10 — a significant shift for App Store attribution. Get the full update and learn what this means for marketers, and how Adjust is supporting this update: https://lnkd.in/gCKCpWxq #AppleSearchAds #SKAdNetwork #MobileMarketing #iOSAdvertising #Apple

Congratulations to our client, STRACT, Inc. for reaching the #1 spot for free apps on the App Store Japan! 🎉 Their app, Plug, is redefining the shopping experience for users in Japan and they're loving it. 👏 #AppStore #MobileApps #ClientWin #Japan

Enjoying the Game Developers Conference this week? 🎮✨ In case you haven’t heard, we’ve released our latest gaming app insights report to celebrate 😉 https://lnkd.in/gp7VYYQg 👆 Download it now and dive into key benchmarks, trends, and data shaping the future of mobile gaming.  #GDC #GamingReport #MobileGaming #Gaming #AppMarketing

More installs, evolving monetization, and new UA frontiers—2025 is shaping up to be a big year for mobile gaming! 🎮 Rachel Kaser from GamesBeat | VentureBeat covers the latest insights from our Gaming App Insights 2025 report. Read it here ➡️  https://lnkd.in/g2VpshUM

The gaming app insights report: 2025 edition is here! Level up your mobile marketing game with the latest industry data, expert insights, and AI-driven trends 🎮📈 Play smarter, grow faster. Download it now ➡️ https://lnkd.in/gp7VYYQg #MobileGaming #AppGrowth #Gaming #MarketingInsights

The Game Developers Conference is just around the corner! 🎮 Alongside AppLovin, our team will be at the Natoma Cabana, so be sure to stop by and chat about the latest trends, insights, and innovations in gaming. Plus, we’ll be releasing our annual Gaming App Insights report—stay tuned and see you at #GDC2025! 👀 Want to learn more? Contact us ➡️  gdc@adjust.com

Get ready for Ramadan 2025! With 75% of consumers noticing more ads and 45% more likely to interact with Ramadan-focused campaigns, now’s the moment to refine your strategy. Our new blog breaks down last year’s biggest trends and shows you how to optimize for 2025: https://lnkd.in/dV7trYxM #Ramadan2025 #Ramadan #AppMarketing #MobileMarketing

Get a deep dive into deep links with our latest ebook 🏊 Learn how to overcome challenges, create seamless user experiences, and boost conversion rates with this all-in-one handbook for mobile app marketers, developers, and product managers. Download your copy here 👉 https://lnkd.in/gtQh6UUR #DeepLinking #MobileMarketing #AppMarketing