POC

The Cytal and the Cularis, two inherently different helmets, both created to do the same thing: protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one. Explore the journey of innovation and design that makes these helmets stand out in the pursuit of safety: https://lnkd.in/dhK3Cmdc

The Cularis is here and ready to go the distance. Providing supreme heat management and durable protection in a package so light you could forget it’s there, the Cularis is fit for fast, flowy trails and is ready to go mile after mile. Available now: https://lnkd.in/d6Bym4BJ

The Cytal is where performance and protection meet as one – ready for race days and every day in between. Airflow, ventilation, comfort, and maximised protection harmonise in a streamlined finish to get you ahead of the pack. Available now: https://lnkd.in/dDnfwYwZ

Unveiling the new Cytal and Cularis. Let us introduce Cytal, a road helmet with an integrated wing for optimal performance, and Cularis, a MTB trail helmet redefining cooling and safety. Leading our 2025 cycling collection, these innovations expand our award-winning range of helmets. Read more here: https://lnkd.in/dN2rHr49

An intricate balance of technical precision and free-flowing creativity, Craig Davis Murray's skiing is a reflection of his roots—shaped by a family that pushed each other to be better every day. Gifted the nickname "Weazy" as a kid, he’s still just as hard to pin down. Now, he moves through the mountains with quiet focus, constantly evolving, always searching. Get a glimpse of his journey—shaped by family, driven by community, and defined by an endless pursuit of progression—in his latest film. Watch it now: https://lnkd.in/dTdMkA9J

Blur out distraction and shift into focus. The new cycling collection is here. Featuring refined cuts, performance-pushing materials and innovations in our latest colours, this season’s collection is constructed for absolute comfort and performance. First pieces available now: https://lnkd.in/dXZ7Yr83

We are proud to be the official protection partner for the inaugural Natural Selection Tour Bike event, where POC athlete Cami Nogueira clinched first place in the women's division. Blending three of mountain biking’s most dynamic disciplines—Big Mountain Freeride, Slopestyle, and Downhill—the event showcased incredible skill and progression. The event's broadcast is now available for everyone to watch: https://lnkd.in/dX9YrvrS For a more in-depth interview with Cami, read our latest POC Journal: https://lnkd.in/dJs3Yj38

MBOGI AMANI, the latest film series from Team Amani, uncovers cycling stories rarely told. The first two short films are now live. Our Home Iten explores Kenya’s highlands, where a new generation of cyclists is emerging in a town famed for distance running. Tour of Tigray takes us to Ethiopia, where Tigray—long the heart of the nation’s cycling development—became the center of a brutal civil war. Now, Tsgabu Grmay returns home to train and uncover the next generation of talent. Tune in to see the future of cycling unfold: https://lnkd.in/dWNn_-Ri

Lachlan Morton set a new Around Australia Record, riding 14,200 km in just 30 days, 9 hours, and 59 minutes—over 460 km per day. His brother Gus captured it all, from pre-dawn starts to outback highways and the incredible people met along the way. During his ride, Lachlan raised over $140,000 AUD for the Indigenous Literacy Foundation, to provide books and learning resources to Indigenous children living in remote Communities across his home country. The Great Southern Country, presented by Cannondale and POC, is out now on EF Pro Cycling’s YouTube. More than a feat of endurance, it’s a story of Australia’s rugged beauty and the power of human connection. Watch it now: https://lnkd.in/daMyS9Yf

The Procen Air EF Pro Cycling Ed. isn’t just a helmet—it’s a story of grit, triumph, and every mile in between. Tested under the pressures of the Australian outback to the toughest battles in the pro peloton, this limited-edition design embodies the team’s drive to win. Now, it’s yours to keep the legacy moving. Available now, on poc.com.