Mandai Loop

Fresh work! The new campaign for our client Coach and we’re equally excited and proud to share it with you. Made in close collaboration with our creative friends at Mother London. The task: Inspire Gen Z to explore and express their many selves and have the courage to be real. The insight: The pressure to achieve is stressing them out. But this generation is also ready to step off the hamster wheel of expectations. They want to live life at their own pace, and we’re here to encourage them. The strategy: Coach has always championed living life in your own style. Now, we’re inspiring Gen Z to explore their path, and express themselves—at their own pace. The creative output: An encouragement to free yourself from the pressures of comparisons, unhealthy expectations and constant progress—by having the courage to live life at your own pace, because when you do, you unlock a world of possibility. “On Your Own Time” A huge thank you to the whole team for making this come to life: Joon Silverstein, Sandeep Seth, Jacqueline Nam, Katie Berry, Neil Boorman, Pooja Chandiramani, Alanna Hernando, Ellie Seton, Jonathan Bailey, Weiting Lan, Jordan Birkhead, Jon M Roth, Amanda Garcia Santana, Felix Richter, Martin Rose, Mico Toledo, Nick Hallbery, Matt Bladin, Julia Oliphant, Emily Evans, Matt Tanter, Zelda Hughes, Emily McArthur, Charlotte Wilson, Aaron Rocca & Siobhan Spence-Edwards. Creative Strategy: Mandai Loop Creative Agency: Mother London Director: Henry Scholfield DOP: Pat Aldinger Production: Academy Films Edit: Final Cut Post Production: Black Kite Studios Overall stylist: Jodie Barnes Production Design: Brett Hess Choreographer: Sean Bankhead Sound: King Lear Music & Sound Music: “Jimmy, Renda-Se” by Tom Ze Music Composers: Valdemar Szaniecki / Antonio Jose Santana Martins Music Publisher: IMG LIECHTI & CIE Music Master Rights: Mr Bongo Worldwide Music Supervisor: Mr Pape Stylist: Samantha McMillen Hair: Jenda Alcorn Makeup: Erin Ayanian Monroe Nails: Kimmie Kyees #CoachNY #CourageToBeReal #OnYourOwnTime

Today, Coach introduces our Spring 2025 collection through the “On Your Own Time” campaign featuring our global ambassadors Elle Fanning, Nazha, Kōki, and Youngji Lee. This campaign is inspired by our discussions with Gen Z consumers across the globe. Here at Coach, we have always been passionate about empowering our clients to express themselves authentically. With this new collection, we are taking it a step further by encouraging everyone to do so at their own pace. Congrats to everyone at Coach, including Stuart Vevers, our Creative Director, Joon Silverstein our CMO and the entire creative team, for bringing this vision to life!   #TeamCoach #CourageToBeReal #OnYourOwnTime #Spring2025

Today, Coach launches "On Your Own Time," a campaign starring global ambassadors Elle Fanning, Nazha, Köki, and Youngji Lee. The campaign introduces Coach's Spring 2025 collection with a powerful message about having the courage to set the pace of your own life instead of racing to keep up with a calendar of expected milestones and continuous progress. "On Your Own Time" is the latest exploration of "The Courage to Be Real," Coach's purpose-grounded platform inspiring young people to express themselves with confidence. A huge thank you to the amazing Coach team and partners Mother, Mandai Loop, Henry Scholfield, Elaine Constantine and Academy Films for bringing this vision to life! Creative Agency: Mother Creative Strategy: Mandai Loop Director: Henry Scholfield Photographer: Elaine Constantine Film Production: Academy Films Stylist: Jodie Barnes Production Design: Brett Hess, Pongsan Thawatwichian

In a world that glorifies ever-faster progress, it takes courage to set your own pace. I’m proud to launch our Coach Spring campaign “On Your Own Time”— a powerful message about finding the courage to live life on your own terms. Starring Coach global ambassadors Elle Fanning, Nazha, Kōki, and Youngji Lee, this campaign is the latest exploration of our purpose-grounded platform, the “Courage to be Real.” This campaign is inspired by our discussions with Gen Z consumers across the world. From North America to China, Korea and Japan, we heard a common refrain: the fear of ‘falling behind.’ In a world that glorifies—even fetishizes—relentless progress, this pressure to achieve faster and faster holds people back from fully exploring their possibilities. “On Your Own Time” challenges this mindset, encouraging our audiences to reclaim agency over the pace of life, and in doing so, feel more empowered to express all of who they are.   See both films here: https://lnkd.in/gfRGnec6. A huge thank you to our amazing Coach team and partners Mother, Mandai Loop, Henry Scholfield, Elaine Constantine and Academy Films for bringing this vision to life! Creative Agency: Mother Creative Strategy: Mandai Loop Director: Henry Scholfield Photographer: Elaine Constantine Film Production: Academy Films  Stylist: Jodie Barnes Production Design: Brett Hess, Pongsan Thawatwichian  Choreography: Sean Bankhead, Thatcha Kodolprapha Stylists: Samantha McMillen, Jin Helong, Ryoko Kishimoto, Yemin Lee  Music: “Jimmy Renda-Se" performed by Tom Ze Music Supervisor: Mr Pape #CourageToBeReal #Coach #CoachNY

This holiday season, we're celebrating those who make every moment brighter. To the ones who are always by our side, you're it, girl. Our 2024 Gift Guide debuts with a social-first campaign that brings new meaning to holiday gifting…by shining a light on the real gift in a girl’s life – her best friend. The docu-style campaign, starring Grammy-nominated Singer/Songwriter, Madison Beer, champions the joys, laughs, and support that only a best friend can bring.

New client alert! We are beyond excited to finally share this year's holiday campaign for our new client kate spade new york – made in close collaboration with the amazing team at social media agency VaynerMedia. The task: Connect Kate Spade with Gen Z in a new way during the holiday season. The strategy: Celebrate female friendships by shining the spotlight on that one person who does everything for everyone else, but tends to overlook herself. The creative output: A spotlight on female friendship—with an unexpected twist. Starring Grammy-nominated pop star, and TikTok sensation, Madison Beer, the campaign celebrates the unsung heroes in our lives: our best friends. “To the one who… You’re it, girl.” A huge thank you to the whole team for making this come to life. Eva Erdmann, Sandeep Seth, Kaisy Mae O'Reilly, Rae Tao, Iris Coker, Julia Cushman Curry, Julia Weiner, Kelly Sandoval, Lauren Jantz, Blair Gould, Brittany Dankner, Lauren Sussberg, Lauren LoBello, Luis Núñez, Nick Miaritis, Matthew Garcia, Rob Lenois, Jory Sutton, Caroline Leonard, Joseph Leotta, Julie Dombreval, Olayinka Akinlawon, Ben Oleynik, Claire Zhu, Melody Henderson, Kathleen Benner, Steven Kostyo, Joey Battaglia, Arielle Viny & Isabel Spooner Martinez. Creative Strategy: Mandai Loop Social Media Agency: VaynerMedia Production: Eva Nosidam & AIR Productions Director: Ali Mitton Photographer: Tory Rust Production Designer: Pakayla Rae Biehn #katespadeny #YoureItGirl #Friendship

"Life has many paths"... what a campaign. We’re thrilled to have teamed up with Coach on this amazing project, which is now being honored by the LIA - London International Awards ! Thank you 🫶 Pascal Nessim, Youri Guerassimov, Gaëtan du Peloux, Remy Aboukrat, Léoda Esteve, Nathalie DO DANG VINH, Solène Raverdy, Ilana Descourtieux, Edouard Sanson Awen Olivry, Mathilde Vernier, Camille Basset, Ruben Hassan

We're so happy and proud our campaign 'Life Has Many Paths' has been awarded 3 x GOLD and 1 x SILVER in LIA - London International Awards. Congratulations to our client Coach and the amazing agencies Marcel and WANDA who made this come to life! It was a true team effort and so much fun. Coach: Sandeep Seth, Joon Silverstein, Judy Chang, Tracy Mengyao Lu, Alanna Hernando, Jonathan Bailey, Steve Yuan, Shailene Wang, Weiting Lan. Marcel: Remy Aboukrat, Awen Olivry, Edouard Sanson, Corentin Harran, Mathilde Vernier, Camille Basset, Ilana Descourtieux, Léoda Esteve, Ruben Hassan, Nathalie DO DANG VINH, Solène Raverdy, Pascal Nessim, Charles Georges-Picot, Youri Guerassimov, Gaëtan du Peloux. WANDA: Henry Scholfield, Oleksii Smoliar, Nick Dodet, Olivier Dubocage, Lucile Baruchel, Pat Aldinger, Christophe Caurret, Timothe Rosenberg. Mandai Loop: Susanna Fagring, Camilla Westerlind, Carl Henrik W., Julia Blomquist. https://lnkd.in/dpyebACq

In the fourth and final film of our Coach campaign this fall, Unlock Your Courage, Nazha breaks free and gets the party started 🎀🪩 Don’t let your idea of perfection hold you back from expressing your true self. #CourageToBeReal #UnlockYourCourage Client: Coach Creative Strategy: Mandai Loop Creative Agency: APE_CC Director: Camille Summers-Valli Director of Photography: Tim Lorentzén Stylist: Olivier Rizzo & P Pechpansri  Choreographer: Sadie Wilking Production Design: Mikael Varhelyi Production: Love Song Managing Partner: Kelly Bayett Head of Production: Paige Kauffman Executive Producer: Shirley O’Connor Producer: Ellie Fry Production Manager: Alexandra Michaels Post Production: Tint Online Post Producer: Leo Holte Editor: Carla Luffe VFX Supervisor: Olle Black Digital Compositors: Jennifer Yallow & Mikael Pettersson Sound: Ponytail Sound | Felicia Steen Holm & Johan Johnson Music: All Night by Parov Stelar Music Supervisor: Ohlogy | Goran Obad Hair & Makeup: 杨单Danny Talent: House with a Pool #CoachNY

In the third film of our Coach fall campaign, Unlock Your Courage, South Korean rapper Young-ji Lee breaks free from her expectations of perfection at a family gathering, and embraces imperfection with a little help from her Coach bag. #CourageToBeReal #UnlockYourCourage Thank you for an amazing partnership and collaboration Sandeep Seth, Joon Silverstein, Katie Berry, Alanna Hernando, Jonathan Bailey, Amanda Garcia Santana, Adam Ulvegärde, André Brink, Fredrika Lillieström, Johanna Hofman-Bang, Tuva Anderin Lindvall, Hedvig Ågren, Christoffer Dymling, Pia Dueholm, Susanna Fagring, Beata Mollberg Fagring and Carl Henrik W.. Creative Strategy: Mandai Loop Creative Agency: APE_CC Director: Camille Summers-Valli Executive Producer: Shirley O’Connor Producer: Ellie Fry Production Manager: Alexandra Michaels Director of Photography: Tim Lorentzén Editor: Carla Luffe VFX: Olle Black Production Design: Mikael Varhelyi Stylist: Olivier Rizzo & Yemin Lee Choreographer: Sadie Wilking Music: All Night by Parov Stelar Music Supervisor: Ohlogy | Goran Obad Hair: Hi Makeup: Dain Kang Production: Love Song Managing Partner: Kelly Bayett Head of Production: Paige Kauffman Talent: House with a Pool #CoachNY