SAS - Scandinavian Airlines

Nearly a year after we launched our very first Destination Unknown flight, today marked the arrival of our second surprise journey, this time touching down in the vibrant heart of southern Spain: Seville. The passengers had no idea where they were headed when they boarded the flight in Copenhagen, and the reveal came as we landed in beautiful Seville. Over the weekend, the guests will take part in a curated program filled with unique experiences, all designed to reflect the spirit of the city. Follow along on our Instagram page as the adventure unfolds. We’ll be sharing highlights from the trip all the way until we land back in Copenhagen on Monday.

In just a few minutes, we’re taking off to a secret destination. No clues, no spoilers. Track the flight live on Flightradar24 and follow the journey as it happens. Follow here: https://lnkd.in/dBvEQmZ5

Today, we proudly marked the return of our direct route to the sun-soaked shores of Malta - reconnecting travelers with one of the Mediterranean’s most charming destinations. A big thank you to Visit Malta for being part of this special occasion and making our inaugural flight even more memorable by surprising all passengers with a small gift on board. We’re excited to keep expanding seamless travel opportunities and look forward to welcoming you on board our twice-weekly flights from Copenhagen to Malta.

We are expanding our partnership with Delta Air Lines to offer even more travel options between Scandinavia and North America. Starting 2 April, customers will enjoy a broader global network, and more frequent departures. Read more: https://bit.ly/4hRc4yw

Today, we launched new flights from Copenhagen to Billund, Kristiansand, Milan Linate, and Wroclaw - plus a new long-haul connection from Oslo to New York JFK. This expansion reinforces Copenhagen as our primary hub, enhancing connectivity across Europe and beyond. The new Oslo - New York JFK route also boosts transatlantic access, with seamless onward connections via our SkyTeam partners. These are just the beginning - over 20 new routes are added to our network over the comings weeks and months. Stay tuned.

Earlier today, our CCO, Paul Verhagen, took part in key discussions on regional connectivity and marked the Øresund Bridge’s 25th anniversary at the Greater Copenhagen Summit. Paul highlighted how connectivity is a key driver of growth and how the bridge has reshaped opportunities across borders. He underlined the importance of strong, strategic partnerships to secure Greater Copenhagen's future as a competitive, sustainable region - and emphasized that strengthening Copenhagen Airport as a global hub requires collaboration across stakeholders. At SAS, we see firsthand how connectivity fuels economic growth, strengthens political collaboration, and supports the transformation toward a more sustainable aviation industry. Together, we’re committed to building the next chapter - enhancing mobility, driving sustainable innovation, enabling seamless integration, and securing talent across borders.

Say hello to our newest Cabin Crew graduates: 19 colleagues who received their wings today and are now ready to take to the skies. They’ve all completed an intensive training programme and are about to step into their new roles on board - ensuring safety, comfort, and the thoughtful care we’re proud to deliver. These 19 are part of the many new team members joining us this year, each one bringing passion, professionalism, and heart to every journey. We’re proud to welcome them to the team, and excited for you to meet them on board.

Have you ever wondered what goes into planning an airline’s route network? Flightradar24 spoke to Søren from our Network team to understand how we balance profitability, operational limitations, and passenger demand. Read more: https://bit.ly/4l2bPU5

We get it, Sky News and The Guardian - same initials, both wear uniforms, operate internationally, and move fast. But only one SAS was affected by the Heathrow power outage. Spoiler: it was the one with the free coffee onboard, not the one with parachutes.

We’re excited to open our brand-new SAS Service Point at Oslo Airport - a dedicated space where travelers can connect with us and get efficient assistance in a warm and inviting environment. This launch is part of our ongoing effort to improve accessibility and enhance the customer experience at our key hubs. By combining digital solutions with personal service, we ensure that every journey starts smoothly, whether you need support, or just a friendly face along the way. The Service Point also represents our new look, with a modern and Scandinavian-inspired design. Every element, from the refined color palette to the carefully selected materials, is crafted to create a seamless and welcoming atmosphere.