22 kwietnia świętujemy Dzień Ziemi 🌍 Z tej okazji chcielibyśmy przybliżyć Wam nasze ambicje w zakresie zamykania obiegów materiałowych ♻️ Grupa HEINEKEN, której jesteśmy częścią, we współpracy z Fundacją Ellen MacArthur wypracowała konkretne cele dotyczące opakowań wielokrotnego użytku, zawartości surowców z recyklingu w naszych opakowaniach oraz projektowania opakowań nadających się do recyklingu. Więcej szczegółów poniżej.
🌍 It's Earth Day, let's raise a glass to reuse ♻️ As part of our ambition to Brew a Better World we have a series of circularity initiatives underway. By 2030, one of our key ambitions is for 43% of our volumes to be sold in reusable formats. Why? Because reuse is one of the most impactful ways to reduce waste and CO2 emissions related to packaging. Here are 3 ways we are bringing our reuse strategy to life: 💚39% of all volumes sold globally are in reusable packaging HEINEKEN is making good progress. In 2024, 39% of all volumes sold by HEINEKEN were in reusable formats, primarily glass bottles and kegs, which are all reused multiple times. The company is working to further advance this by continuously looking at reusable packaging solutions, with the goal to increase the global share of reuse to 43%. 💚Learning from consumer behaviour Research conducted with Kantar shows that bottle return schemes are a popular initiative with consumers, especially when made easy. We aim to learn and shape our strategy from these insights, focusing on key motivators for consumers like accessible return points, fitting reuse into people’s routines and showing a clear link to positive environmental impact. 💚Partnering with the Ellen MacArthur Foundation To scale global reuse, we’ve joined forces with the Ellen MacArthur Foundation, an organization dedicated to accelerating the transition to a circular economy. We’re working to drive adoption of reusable packaging at scale together with other leading businesses in the foundation’s network. 🔗 Read about our partnership with the Ellen MacArthur Foundation: https://lnkd.in/eCEyNNTh Cheers to another round♻️ #EarthDay #BrewABetterWorld #Reuse #CircularEconomy #Sustainability #Heineken