ZURU Toys

Gumi Land is the most complex factory we’ve ever built — and the ultimate expression of what ZURU is about. 🙌 Take a drone tour 🚀 100,000 square meters of custom automation. From toy to Gumi to pack out — every step is automated. When product innovation meets world-class automation, that’s when we’re at our best. 💥 Can’t wait for the world to see all the innovation we will bring to market in confectionary in the coming years #ZURU #ZURUToys #Toys Henry G.

Exciting news about the latest addition to our viral Pets Alive range! 🚀🎉 Axolotls are taking social media by storm! With their wholesome charm and viral appeal, our Swimming Axolotls content has already earned over 350K+ views (and growing!) across our platforms. But the excitement doesn’t stop there, sales have skyrocketed 130%+ to plan across Australia, the USA, and the UK! 📈🔥 This incredible momentum proves the power of trending toys! 💪 Check out one of our recent Pets Alive Swimming Axolotl videos here: https://lnkd.in/gYd2iYXV #ZURU #ZURUToys #toys Annelise Ralston Nilotri Das

🎉 ZURU LEGEND AWARDS 2024 -China team! 🎉 We recently held our 2024 ZURU Legend Awards, celebrating the incredible hard work and dedication of the powerhouse team. Our team consistently goes above and beyond, driving innovation across all aspects of the company 💡 It’s their passion and relentless pursuit of excellence behind the scenes that help make ZURU what it is today. Huge congratulations to all the winners, and a massive thank you to everyone who continues to contribute to our success! Here’s to even greater achievements ahead! #ZURU #ZURUToys #toys

☀️Reusable Bunch O Balloons are making waves across the USA 🚀 This spring, BOB Reusables have come to life in a big way across retail, thanks to strong collaboration and standout execution across the board. From bold planograms to impactful end caps, retailers are helping set a new standard for seasonal placement in-store. As ZURU's seasonal business continues to bring more innovation year after year, we're excited to see more great execution like this on shelf 💪 #ZURU #ZURUToys #toys Tom Stephens Alex Winiata Chloé McKenzie

🚨 We’re teaming up with Snapchat! 🚨 ZURU Toys x Snap Inc. present: Driving Connection with the Next Generation 📍 Snapchat HQ, Santa Monica 📅 April 30, 2025 🕠 5:30 PM – 7:30 PM This exclusive event brings together top minds in brand-building and consumer engagement to explore how retailers and brands can connect with Gen Z and Millennial shoppers in authentic, disruptive ways. Our incredible CEO Nick Mowbray will be giving unfiltered and rarely shared insight into the story behind the ZURU Group's success. Alongside senior executives from Snapchat they will showcase how the best brands connect with younger shoppers in the modern world. Whether you're a retail leader, brand marketer, or simply obsessed with the future of commerce, this is a night you won’t want to miss. 🛍️ Limited spaces available! Reserve your spot now: https://lnkd.in/g_N4WCiF #ZURU #ZURUToys #Toys

🏀Our NBA Ballers Rookie season is over, with the launch of Series 2 🏀 The #1 Action Figure Collectible is here with exciting new super rares, mascots, and the legendary Shaq! 🏆 Already soaring to the top as the #1 toy at leading Australian retailers, Series 2 is a slam dunk! 🔥🇦🇺 #ZURU #ZURUtoys #toys Brittany Oliver Annelise Ralston Luke Hartwell Sabina Hujdurovic

Fuggler’s back in the spotlight! With over 6 Million views already on our recent organic TikTok campaign and more content coming, our funny-ugly plush is constantly standing out! Fuggler’s presence is only getting stronger, and we’re just getting started! Stay tuned for what’s coming next! A big shout out to Anastasia Filinskaya Felix Mcdonough Jackson Hooker Finn Griffith and the PD team for executing this campaign to such a high level. #ZURU #ZURUToys #Toys

“We operate with a cadence faster than any other business I’ve ever been involved in…” Hear from Mike Wilding, COO - ZURU Group, on the incredible opportunities for interns at ZURU and his advice for anyone looking to join the team! As Mike says, ZURU’s internships are a chance to gain exposure, take on real responsibilities, and learn at an unmatched pace. You’ll thrive, fail fast, and continously learn as part of a high-performing, fast-moving team. Haven’t submitted your ZURU internship application yet? Applications close in less than two weeks APPLY NOW- https://lnkd.in/gBvEx2zB #ZURU #ZURUToys #Toys Michael Wilding

We're very thankful to announce that ZURU has won 5️⃣ Top in Class Awards at the Circana 2024 US Toy Awards! 🏅🎉 These awards are a testament to the dedication and innovation of our incredible ZURU team, as well as the positive impact our products continue to have on the toy industry. A huge thank you to our incredible team for bringing these to life and our retail partners for their amazing support. This achievement wouldn't be possible without you all! 💡🙌 #ZURU #ZURUtoys #Toys

Happy #IWD2024! 🌍 This International Women’s Day we celebrate all the incredible women who shape ZURU. Our innovative minds, creative designers and powerhouse leaders redefine success on the daily - watch for some of their reflections and advice, and our ZURU men on the women who inspire them ❤️ #ZURU #ZURUToys #Toys