Motion Capital reposted this
You've met the teams, now meet the brand: The Aurora Climate Lab 🌌 Formerly the Climate Response Accelerator, this is the next chapter in Creative HQ’s climate programme — evolved, energised and ready to make change happen.⚡ So, why the shift? We wanted a brand that's bigger than just Creative HQ. Something that reflects the spirit of collaboration that make these accelerators possible, and the belief that it takes all of us founders, mentors, partners and funders to build what’s needed for a better climate future. 🌏 Aurora is a symbol of optimism, energy and a touch of magic. 🔮 Equally a nod to Aotearoa too — where our southern lights glow red, not green. 🧡 Huge thanks to Pep Zuijderwijk from Salted Herring for bringing this vision to life, and to Motion Capital and our wider whānau of supporters who've celebrated this with us. This is more than a new name. It’s a renewed commitment — to community, to creativity, and to facing the biggest challenges of our time, together. 💫 Meet the teams shaping the future: https://lnkd.in/gs9wn-qb