Tracksuit

How to make the intangible measurable 🙌 Brand marketing can sometimes feel like a leap of faith – especially when your CEO wants numbers, your budget’s tight, and you're juggling 15 other things. This session is for every marketer who's ever struggled to prove that brand work is more than just ~vibes~ In partnership with our friends at The Marketing Meetup, we're hosting a webinar April 29 on how you can measure and track the impact of brand marketing. This chat with our UK Country Manager Dan Fleming will cover: 🎯 Practical KPIs for brand and what to measure (beyond just reach and impressions) when you're short on time and budget. 📏 Making brand measurable using simple frameworks for linking brand activity to business impact, even if attribution is messy. 🤑 Tracking depending on spend and low-cost to premium ways to track your brand over time and show progress to stakeholders. Keen to get involved? Sign up for the webinar here: https://hubs.li/Q03jFp180

What's the easiest way to turn a good team into a great one? 🤔 Put Harry Flett at the helm. Sadly, we've already snapped him up, but you can steal some of his best advice courtesy of the latest installation of Blackbird's #WildHearts. Harry is something of a legend at Tracksuit, and not just because his say-do ratio is off the charts. He's also our resident Shrek impersonator, and of course, our gun VP of Product. Whether you're in product, people, or operations–this episode is a playbook for leaders who want to scale with clarity, delegate with intention, and build a culture that people genuinely want to be part of. Listen the full ep on Spotify now 👉 https://lnkd.in/gYEtKyNi

Calling all London brand legends. We're getting together for a 5k shakeout run on Friday. 5pm Gymshark Regent Street. The legends at Tracksuit donated £2.5k to the Birmingham Kid's hospital to make this happen, so I'd love to get as many of you there as possible. Easy pace, and we'll be chatting EMV and all things upper funnel all the way round 😂 What you're getting: - Proper good Friday feeling vibes - Free swag (actually decent stuff) - Joe & the Juice on us! 🧃 And most importantly, you’ll be helping 100,000+ kids who need specialist care. GET REGISTERED NOW and let's make this ABSOLUTELY MASSIVE for the kids!! Sign up here: https://lnkd.in/gVvxEcCZ

How to nail brand x performance 🎯 We had so many good questions dropped in the chat during our recent nailing the 2025 growth formula webinar with our friends at MagicBrief and Eucalyptus, we didn't have enough time to answer them. So without further ado, here's the questions you wanted answered, including: 🖼️ How to measure and optimize brand creative 📈 How to measure brand awareness if you're a smaller business that can't justify brand tracking yet 🏈 What ad placements are best for brand building for non-SuperBowl sized businesses, and more! What other questions on the topic of brand and performance do you want answers to? 👇

My favourite embodiment of Tracksuit culture is our S.P.A.R.K. fund. But, forgive us for how cheesy it is (eager energy is a key part of our culture) 🧀 ✨ S - Spread ✨ P - Positivity ✨ A - Appreciation [and] ✨ R - Random [acts of] ✨ K - Kindness With SPARK we have intentionally created a way for team-mates to celebrate and support each other 🤗 I've never seen any other programs with as much freedom and spontaneity as this (would love to know if similar things exists elsewhere?!) 🥳 I love that it is designed to facilitate kindness, care, creativity, moments of joy, and collaboration within our team 🥰 In the last 12 months, our Track Stars have gone out of their way to celebrate or support each other using SPARK over 370 times! 🫶 So much goodness in there 💜 This clip is one of a few I'll share from a talk with the incredible Samantha Gadd at Humankind, focused on how being intentional with our employee experience has helped drive unbelievable momentum for our business 🚀 Cheers! 🙏

Brand marketers in the UK & US — we want you! 👀 We’re running 1:1 video interviews from 22 April to 2 May to better understand your world — the tools you use, the workflows you navigate, and the challenges you face in your day-to-day. If you're a Marketing Manager, Director, Head Of, or VP at a growing consumer brand, we’d love to chat. No sales pitch (we promise). Just a relaxed 60-minute video call with our research team. As a thank-you, we'll donate £50 on your behalf to one of our fave charities: 🥸 Movember – supporting men’s health and mental wellbeing 👟 Soles4Souls – providing shoes and clothing to people in crisis 🍭 Radio Lollipop – bringing care, comfort, play and entertainment to children in hospital. You don’t need to be a Tracksuit customer to get involved. Just slide into our DMs, comment below, or tag a marketing mate who might be keen.

With recent news that Bumble is seeking a new creative agency after its in-house campaign fumble last year, let's have a look at where its brand-health metrics are sitting in comparison to its biggest competitor, Tinder... 🐝 According to Tracksuit data, in the 18 to 24-year-old age group, Bumble’s awareness rose 10-percentage-points, while its usage plummeted 8-percentage-points in 2024. 🐝 In the general population, Bumble’s awareness has increased 8-percentage-points from Jan ‘24 to Dec ‘24, but none of its other metrics have had a statistically significant shift upwards, showing that while more people have heard about the brand, this hasn’t converted down. Not good! Watch the video below for full context and read the full story here 👉 https://lnkd.in/gum9AJta

Let's talk tariffs 🤯 It’s a difficult time to be a consumer brand in the US right now. As tariff’s drive up import costs and bring pricing volatility into the mix, it's tempting to think about ways to tighten your margins. You may even be getting pressure from internal stakeholders to reduce your brand spend to protect short-term profitability. Here's why we think that's a mistake: 💡 Brand growth = business growth. In fact, companies that have a strong brand consistently outperform the S&P 500, making them far more resilient to tough times in the market. 💡 Brands that maintain visibility during times of economic downturn have the chance to gain market share through excess share of voice. Put simply, when everyone else turns down spend, there's more opportunity for you to stand out. 💡 Future demand is built in the present. Tariffs may shift purchasing behaviour in the short-term, but brands who build the right momentum now, secure their growth for the future. For our brand builders seeking a helping hand to safeguard their budget right now, we've got your go-to guide 👉https://lnkd.in/gWa4Mu3r

The White Lotus Effect: 🪷 You're more like your family than you think 🪷 What happens in Thailand, stays in Thailand 🪷 Saying horrible things about yourself in third person can have seriously disastrous results Also The White Lotus Effect: 🪷 According to Tracksuit data, brands that feature in Mike White's hit HBO series see huge spikes in their brand and business metrics Take Prada, sported by Nicholas Duvernay in the final episode, who have seen a three-percentage-point increase in consideration. Swipe to see the real winners of the S3 finale, or read the full article 🔗 in the comments. If you need us, we'll be tracking how receding hairlines convert down the funnel – we suspect a major comeback.

Why Jaguar was in desperate need of a rebrand 🚗 Now that five months has passed since Rebrand Gate and the dust has settled, we've looked into Tracksuit's Jaguar data to see what the consumers are really saying. And what we found made a whole lotta sense for the brand's hard pivot. 🏁 Jaguar has a serious top-of-funnel conversion leak, with 74% awareness converting to only 11% consideration. TLDR: People know the brand but don't consider buying their cars. 🏁 One reason behind that leak: people aware of Jaguar just don't think the brand is "for people like them". Unluckily for Jaguar, that's the biggest driver of conversion from Awareness to Consideration. 🏁 Consumers in this category who associate a brand with ‘Is for people like me’ are 3.2 (!) times more likely to convert from Awareness to Consideration. In summary? The data backs up the fact it needed to do something to foster more relatability in other demographics – and it has a long road ahead. Link in the comments for the full story 🔗