PREMIUM INC.

Flashback to the introduction of the Johan Cruyff Label In this video, we take a closer look at the Johan Cruyff Label — a premium collection that redefines Johan Cruyff’s vision of football luxury.   A strong collection & a strong story — one we're still very proud of today!   #Cruyff #JohanCruyff #PremiumInc

New in Emmen! The latest Johan Cruyff collection by Cruyff is now on display at Derksen & Derksen. Check it out in-store! #PremiumInc #Cruyff #JohanCruyff

We're Hiring! Are you passionate about (sports)fashion, email marketing and data-driven strategies? Join our E-commerce team as our new Email/CRM Marketeer for Cruyff, Off The Pitch, and MEYBA!   You'll be responsible for optimizing and growing our B2B and B2C email marketing strategies, managing CRM processes, and enhancing customer engagement.   Ready for your next challenge? Apply now!   #JoinPremiumInc. #Houseofbrands #Ecommerce

24/03/2016 Today we honor the legacy of Johan Cruijff, a visionary who changed the game forever. His philosophy, passion, and genius continue to inspire the world of football and beyond. Gone, but never forgotten.❤️   #JohanCruyff #JohanCruijff #LegacyLivesOn

PREMIUM INC. and Blue Industry Launch Exclusive Footwear Line Premium Inc., an internationally operating company with Dutch roots, is proud to announce an exciting new collaboration with Blue Industry. Known for our innovative and distinctive brands such as Cruyff, The Mercer Brand., Off The Pitch, and MEYBA, we will be creating an exclusive footwear line for Blue Industry. This collection, set to launch in June 2025, will not only be designed by Premium Inc. but also sold directly from our own showroom in Rotterdam – adding a unique touch to this collaboration. “At Premium Inc., we believe in the power of independence and the fusion of creative ideas. By partnering with Blue Industry, we have the opportunity to combine our passion for design and craftsmanship to create a footwear line that is both sporty and stylish,” said Bas Behm, CEO of Premium Inc. “Our brands are synonymous with quality and innovation, and these values will come to life in the new footwear collection for Blue Industry, which is unmistakably aimed at the stylish, fashion-conscious consumer.” We are excited about the possibilities this collaboration brings and look forward to presenting this exclusive collection to our customers. The focus is on providing a product that both follows fashion trends and offers functionality, ensuring our customers step out with confidence. Rogier van Kleef, CEO of Blue Industry, highlights the value of this collaboration: “Blue Industry stands for quality, style, and innovation. This new footwear line is a perfect addition to our existing collection and offers our customers an exclusive product that further enhances their fashion experience.”

Behind the scenes JOHAN CRUYFF for SS25! Take a behind-the-scenes look at the shoot for Cruyff as our team brings this iconic collection to life. #Cruyff #PremiumInc #Houseofbrands

Life at Premium Inc.   We believe work should be more than just a job. It is about ambition, teamwork, energy, and growth. From creative brainstorms to shared successes — Premium Inc. is where passion and fun come together!   Are you next to join?   #PremiumInc. #jointheteam #workhardplayhard

Join our Sales Support team!   Are you passionate about (sports)fashion, sales and customer service? As a part of our Sales Support team, you will play a key role in assisting our sales team, managing orders, and building strong client relationships.   Ready for your next challenge? Apply now! #JoinPremiumInc. #Houseofbrands #SalesSupport

Johan Cruyff – A Legacy of Vision & Style Johan Cruyff remains one of the most iconic and influential figures in the history of football. A talent like no other, but there is more to his many achievements than skill. Much like his presence on pitch, Johan’s fashion sense was distinctive, alluring, inimitable. The Johan Cruyff label from Cruyff captures the essence of his personality and style. A timeless concept for those who think independently and dress sharp!

GAME ON Last week, our head office team swapped our office and laptops for the padel court! A great mix of competition, teamwork, aces, and winners. Congrats to our padel kings and queens Koen van den Broek, Dennis Stevens, Laura Verhoeven, and Lian van Hemert! Will you be joining our next tournament?