MSPA Europe/Africa

"A Fresh Look 👀 From All Sides! Follow the journey from the shop floor to the top floor." It is always valuable to get a 360 view and we are pleased to introduce Jenő Zsiga 🇭🇺to our stage once again with someone who also knows our business inside out! Patrik Pridalko is a country manager for iSTYLE Hungary (a major Apple 🍏 partner) who started working life as a Mystery Shopper, then as a Key Account Manager at BARE International. He has seen how bringing internal and external insight creates a valuable dynamic – so their programme of internal and professional audit and mystery shopping finds the gaps and opportunities for improvement and opens room for new innovative solutions like app based self-audit programmes for retail staff. Jeno and Patrik look forward to telling their story and taking your questions ❓ #speakerintro #annualconference #connectlearnshare #mysteryshopping

Welcome to Estonia 🇪🇪Where One Size Does Not Fit All! Adapting Mystery Shopping to Regional Business Realities. Kerli Soosaar and Erve Lettermo are delighted to welcome you to Estonia and Northern Europe, where history, culture and a thriving modern economy reflect the diversity and opportunity in the region.  In an ever-evolving landscape, applying a uniform mystery shopping approach across different markets can fall short of delivering true value. Dive operates across eight diverse countries covering Nordics, Baltics, and Poland where business cultures, customer expectations, and service standards vary significantly.   This presentation explores how to tailor methodologies to align with each region's specific business challenges and KPIs, ensuring that insights go beyond compliance checks and actively contribute to business growth. #conference #speaker #tallin #mysteryshopping #estonia

Soon, we will laugh together!... 🤠   ...That thought crossed my mind as I looked at the photo below. It was taken during preparations for one of the most important events of the year for our Market Vision s.r.o. international team: the MSPA Europe/Africa conference. This is exactly the type of event that brings it all together! ✅ Fascinating industry insights, personal connections with our international partners, and plenty of laughter and good vibes with #MSPA friends. It’s definitely a highlight for me and Gabriela Šojdelová who has been an amazing partner in crime for years. 🤜🏼🤛🏼 This year will be no different as we head there together as representatives of our #international team. 🤩 What more can I say? We are very much looking forward to seeing all of you who will join us at the conference in Tallinn 📍 And I believe my words will come true – soon, we will laugh together! ✌🏼 #haveabettermarketvision

🟧THEN, NOW AND NEXT…. 🟦 Welcome the 5th of a series of INTERVIEWS with key figures from our membership. Their perspective covers THEN - how they started, NOW - the challenges and opportunities today and NEXT - what they hope the future brings. Our host Luis Duarte is joined by Stefaan Vandroogenbroeck 🎙️our Past Chair of MSPA EA & Global and at the moment our valuable Board Director and CEO of the company Multi-Value 🇧🇪 Enjoy the interview and watch this space for more contributions! #thennownext #interview #mysteryshopping #connectlearshare

🌍 Next month, we’re heading to the beautiful city of Tallinn for the MSPA Europe/Africa Conference 2025 – and we can’t wait!   This is the standout event in our industry calendar – bringing together mystery shopping professionals from across Europe and Africa to connect, learn, and share.   We’re proud to be part of a global community that’s shaping the future of customer experience through real insight, innovation, and collaboration.   💡 With a speaker line-up just announced, we’re especially excited to hear from leading experts from around the world, sharing fresh perspectives and best practices that challenge us to think bigger and better. From the evolving role of AI to cultural nuances in customer journeys, there’s always something thought-provoking to bring home and put into action.   🙌 See you there! Let us know if you’re attending – we’d love to connect!

How ROI Can Cripple Your Reach? Focus on the means not the end......If you’ve seen Steven Di Pietro 🇦🇺 from Service Integrity on social media, you’ll know he’s everywhere. Why does he post so much? In his session, Steven, with over 20 years of mystery shopping experience, explains how his strategy ties into the conference theme of Reach, Relevance, and Return. Thank you Steven 🙌 Conference Early Bird registration is still available at our website :) Do not hesitate and join the biggest 2025 Mystery Shopping event worldwide 🌍 #mspaeuropeafrica #conference #tallinn

"Actions, not Metrics drive Profit! Break the tyranny of metrics. Judgements and Actions speak louder." 💡 Meet Lea König and Truong Nguyen from OpinionWay 🇫🇷 at our annual conference in Tallinn 🇪🇪 Not registered yet? With the numbers going so well we have been able to negotiate an extension of the Early Bird Discount for registration and Hotel reservations until the 10th on April 2025. Please register today at: https://lnkd.in/eYh_MqD9 #conference #mspaeuropeafrica #connectlearnshare #tallinn

🟦WE WOULD LIKE TO EXPRESS OUR SINCERE GRATITUDE TO THE SPONSORS OF THE 2025 MSPA EA CONFERENCE🟧 Your support is instrumental in the success of this event 🙌 We encourage all attendees to take the opportunity to meet our sponsors at the Hilton Tallinn Park from May 20-22, 2025. Thank you once again for your partnership. We look forward to welcoming you to Tallinn. Research Metrics Shopmetrics LiveShopper Sassie Checker Software Systems #mspaeuropeafrica #conference #sponsors

IT´S THAT TIME OF THE YEAR AGAIN .... our favorite part 😊, when we come together for the much anticipated MSPA Europe/Africa annual conference. This is more than just a gathering. It’s an opportunity to connect, learn, and share with like-minded professionals from all over the world 🌍 The 2025 MSPA-EA conference in Tallinn, Estonia promises to be an exciting event again, where we can exchange ideas, gain new insights, and strengthen the bonds that make our industry so vibrant and special. Let’s make the most of this unique chance to grow, collaborate, and inspire one another. With over 175 people already registered, the excitement is building, and there’s still time to TAKE ADVANTAGE OF THE EARLY BIRD FEES. We look forward to seeing you there! Andy Firth Luis Duarte Jill Spencer Stefaan Vandroogenbroeck Istvan Mozes Abdel Wahab Chaoui Bernarda Blažek Monica Luciani Ronelle Janse van Rensburg Kerli Soosaar Livia Gervasoni Veronica Boxberg Karlsson Nikky Alkemade Nigel Cover #annualconference #tallinn2025 #connectlearnshare

The program for MSPA Europe/Africa Conference 2025 is now released, and we’re pleased to share that our CEO Lina Schölin will be one of the speakers at this year’s conference in Tallinn. It’s shaping up to be a few exciting days filled with fresh perspectives, knowledge sharing, and new insights into the mystery shopping industry. We’re looking forward to both learning and contributing to the conversation. 📅 May 20–22, 2025 📍 Tallinn, Estonia