Innova Market Insights

We are looking forward to continuing our longstanding partnership with Vitafoods Europe! Innova will once again be present on stage and on the show floor to reveal the market and consumer trends defining the nutraceutical industry. Meet our team of experts at booth 3C72 to learn about topics such as personalized nutrition, supplements trends and functional health. Stay tuned for more details on our popular live presentations at the event this May! Join Innova at Vitafoods EU in Barcelona by registering here: https://ow.ly/UCbq50VqhQe

Just a few hours left until Innova's Category Innovation Opportunities webinar series begins! 🚀 Join us for four exciting category webinars filled with expert insights into consumer and market trends, along with inspiring examples of brand innovations. Don't miss this opportunity to connect with our experts and explore the themes shaping the future of your category. Register here: https://lnkd.in/dnAkAB2y Sara Marshall Sophie Côté Mimi Bonnett Sarah Nash #ConsumerTrends #MarketTrends #FoodInnovation #Foodtrends

Every great product starts with an idea. But not every idea should make it to market. The real challenge? Knowing which ones are worth building and having the tools to move fast. That’s where SprintAI and SprintStudio come in. ✔️ SprintAI cuts through the noise, surfacing meaningful insights from thousands of industry reports in seconds. ✔️ SprintStudio turns those insights into compelling, category-specific concepts - so you can visualize, validate, and refine. It’s AI powered by the highest quality data, so you're not guessing, you're building on what matters. Together, they take you from research to creation, faster, smarter, and with greater clarity. Learn more here: https://ow.ly/LgVW50VqhQu #AI #Innovation #MarketIntelligence #ConsumerInsights #FutureOfWork

"“Long gone are the days when private label was seen as inferior,” said Williams. “Every retailer in the world has a different strategy now than they did 40 years ago. We’re still seeing more innovation around this, with private label brands targeting affordable quality.”" Missed our Global Ingredient Trends webinar? Check out this great recap by Canadian Grocer highlighting the fact that consumers are looking for both value and premium ingredients. Private label brands can win big by highlighting ingredients in the product narrative. Read more: https://ow.ly/XSW350VqhQq

Discover Innova’s Category Opportunities Webinar Series! 🌟 Join us for four insightful webinars focused on Dairy, Bakery, Snacks, and Beverages. Featuring expert consumer and market analysis, these sessions cover everything from macro-level influences to product-level developments. Get a comprehensive view of the themes shaping future market trends in your category. Register here: https://lnkd.in/dnAkAB2y #ConsumerTrends #MarketTrends #FoodInnovation #Foodtrends

In uncertain times, adapting and empathizing are crucial. Consumers will not only adjust budgets but also redefine their lives and priorities, finding new ways to save and redefine value. As global consumers brace for the impact of tariffs on imports from Canada, Mexico, and China, brands and retailers face limited options to pass costs to consumers without risking loyalty. Discover strategies to connect with US shoppers and maintain trust during volatile periods. Learn more here: https://lnkd.in/dHEcm_8f

The Asia Pacific region is experiencing rising demand for plant proteins driven by health consciousness, ethical concerns, and environmental sustainability. Check out this article by Food Ingredients First that uses Innova data to reveal: ✔ The subcategories experiencing significant growth in the region ✔ Key drivers behind the market's growth ✔ Innovation in plant protein ingredients Read more: https://lnkd.in/diCRGNpn

Just three days to go until Innova's Global Ingredient Trends 2025 webinar! Discover the key trends influencing the quality narrative around ingredients in 2025 and the opportunities they present for brands and ingredient innovators. Register now! https://bit.ly/41UJozQ #foodinnovation #ingredients #consumerinsights #consumerbehavior #naturalingredients

We’re excited to introduce SprintStudio – the next generation of product concept development powered by AI and real, market-driven data. AI is changing the way we work, but there’s one key ingredient that makes it truly powerful: data. SprintStudio combines AI-powered concept generation with real, market-driven insights. What makes us different? ✔ Great Data – Our concepts are built from real market trends, ensuring every decision is based on insights you can trust. ✔ Smarter AI – Generate high-quality visuals instantly, empowering you to bring your ideas to life. ✔ Limitless Innovation – Test and validate your ideas in real-time, cutting development time from weeks to seconds. Ready to transform your product ideas into winning concepts? Learn more here: https://lnkd.in/dfMpF3-Z #GenAI #FoodTrends2025 #FoodTech #ConsumerInsights #FoodInnovation

Innova’s latest research shows 58% of global consumers now prioritize quality in food and beverage purchases. Emphasizing the demand for quality, freshness, and ingredient transparency.   Want to know more about the key trends influencing the quality narrative around ingredients in 2025? Join Lu Ann Williams in our up upcoming Global Ingredient Trends webinar. Register here: https://bit.ly/41UJozQ #foodinnovation #ingredients #customerinsights #consumerbehavior #naturalingredients