B Lab Europe

How has the awareness of B Corp Certification evolved across Europe, and what does it mean for consumers and businesses alike? The 2024 European Brand Awareness Study is live! 🚀 The findings? 📈 Brand recognition grew: 1 in 4 Europeans know B Corp 👥 88.3% believe businesses should consider all stakeholders in their decisions 🌍 Consumers are prioritizing sustainability & certifications in buying and job choices In 2024, B Corp awareness was rising, but so are expectations. Consumers don’t just want labels—they want real impact. The 2024 European Brand Awareness Study reveals shifts in recognition, and behaviors that are shaping the future of purpose-driven business. 🔗 Read more about the 2024 Brand Awareness Study here: https://lnkd.in/dSGueQbQ #BCorp #BrandAwareness #PurposeDriven

And that’s a wrap on B Corp Month 2025! Throughout March, our European B Corp community came together to celebrate what it means to be a B Corp — showing the power of businesses working for people and the planet. From powerful gatherings like Génération B Corp in France to bold conversations in Dublin at “Bí ag Caint,” the energy was unstoppable. In Poland, B Corps united to publish their first Collective Impact Report, while in Greece, the 1st B Corp Summit sparked cross-sector collaboration and momentum. B Lab Italy participated in Cosmoprof Worldwide Bologna, the leading international trade fair for the beauty industry together with members of B Corp Beauty Coalition, and across the region, teams rolled up their sleeves for local volunteering and meaningful connection. This month was a celebration of progress, possibility, and the growing movement of businesses redefining success. Ready to join us? 👉 Learn how to become a B Corp: https://bit.ly/3R7JtsQ #BCorp, #BCorpMonth, #GenB 👏 B Lab Spain, B Lab Switzerland, B Lab Germany, B Lab Ireland, B Lab Italia, B Lab Portugal, B Lab Benelux, B Lab France, B Lab Nordics

Irish Community Growth Driving B Corp Awareness 🇮🇪 As one of the case studies in the 2024 European Brand Awareness Study, the Irish B Corp community shows what’s possible when a community comes together to drive impact. 📈 B Corp brand recognition reached 26% of Irish consumers - up 11% from last year 🔥 Awareness among 25–34-year-olds soared to 40% 🌿 63% say certifications influence where they shop and work What’s behind the shift? A vibrant, expanding B Corp community—27 new B Corps joined in 2024 (+82%!)—and a series of local events in Dublin, Cork, and Clare that brought businesses together to connect and collaborate. With rising awareness come expectations - people want action, not just words. 📊 Read the full Ireland report: https://bit.ly/3FQHNTb 🔗 Explore the full European study https://bit.ly/4lha31y B Lab Ireland

B Lab Europe is looking for a Finance Coordinator! The Finance Coordinator will play a key role within B Lab Europe’s Operations Team, assisting the Head of Finance and the broader European Network. This role focuses on accounting tasks, including processing invoices, maintaining accurate financial records, and ensuring smooth financial administration. Additionally, the Finance Coordinator will assist with financial inquiries, reporting, and process improvements to enhance efficiency. The Operations Team oversees finance, people & culture, administration & IT, legal, and data reporting & analysis, ensuring B Lab Europe’s impact as we expand the B Corp movement across the region. This role is an opportunity to contribute to a purpose-driven organization working to transform the global economy. Apply here: https://bit.ly/4ljk2nc

The world’s biggest challenges demand bold solutions—and businesses have the power to help solve them. That’s why we’re stepping onto the global stage at ChangeNOW as Major Ecosystem Partners, alongside our teams at B Lab and B Lab France. Across panels, community gatherings, and conversations on the ground, we’ll be championing the companies proving that profit and purpose can go hand in hand. We’ll also explore how B Lab’s new standards are raising the bar, making sure businesses are focused on solving our most pressing issues. Don’t miss our panel talks, featuring: 🎤 Clay Brown, Brigitta Nemes, and Augustin Boulot on the How B Corp Standards Are Reshaping Business Impact In Europe & Beyond: Hear from B Lab’s global leadership and experts as we unveil our new standards and explore what it means to drive impact across borders. 🎤 Sarah Schwimmer on Business Unusual: Rethinking Business Within Planetary Limits: In this panel, B Lab’s Sarah Schwimmer will join industry leaders to explore how companies can drive the ecological transition while bringing a positive impact to society through scalable solutions. You can also find us at our booth, where you can learn how the #BCorp movement is redefining success in business, or join us for an exclusive B Corp gathering on Living Systems. 📅 April 24-26, 2025 📍 Grand Palais, Paris, France For B Corps: In partnership with ChangeNOW, we’re offering an exclusive 50% discount code for B Corps—reach out to your local B Lab team to claim yours! Register at https://lnkd.in/gjnRkM2 #ChangeNOW2025 #CallForSolutions

There’s always room for more leaders, more voices and more visionaries in #GenB. To continue hearing the latest news from the European B Corp community beyond B Corp Month, follow us or sign up for our bi-monthly newsletter: https://bit.ly/4jwjLvt Here’s to a better future, today!

What are we doing today, for a better tomorrow? 🌍 This #BCorpMonth our community is celebrating the power of purpose-driven businesses and the growing B Corp movement. Together, we are building a movement—one that makes a positive impact on people, the environment, and the culture of business. We are proving that success isn’t just measured in profit but in purpose. That business can be a force for good—creating jobs, protecting nature, and strengthening communities. We are joining hands—and forces—to build an economy that benefits all people and the planet we share. We are raising our standards—and then raising them again. We are enlisting new voices. Reaching new communities. And pushing new boundaries. This is a collective effort. A shared vision. A commitment to something bigger than ourselves. Alone, we are a business. Together, we are a movement. This is #GenB— B Corp movement. Watch, share, and join us. ⬇️ How to become a B Corp: https://bit.ly/3R7JtsQ Huge thank you to B Lab Italia, B Lab Benelux and B Lab Ireland and all B Corps involved in the video!

Visionaries. Changemakers. Innovators. The #BCorp movement is full of people redefining business for good–and the world is taking notice. This year, National Geographic recognized the trailblazing impact of the persons behind three B Corps: 💡Yvon Chouinard, founder of Patagonia, for proving that companies don’t have to chase profits at the expense of the planet 💡 Lucia Basch, whose fight against food waste led her to create Too Good To Go, saving millions of meals from landfills 💡 And Gabriela Perezutti Hearst, former Creative Director of Chloé, whose passion for craftsmanship and sustainability has made her one of the most climate-conscious designers in fashion This is #GenB: a generation of leaders who refuse to accept “business as usual”. Which other Generation B members inspire you? Tag them below! ✍🏼 #BCorpMonth

Today, we’re excited to celebrate the launch of the Collective Impact Report of Polish B Corps – uniting 14 certified B Corps operating in Poland, showcasing their inspiring stories, challenges, and best practices. The report is now available in both Polish and English. 📘 Download the full report here: https://bit.ly/3Y1FnHy At B Lab Europe, we were proud to support the process and help amplify this collective achievement as part of our ongoing work to grow and strengthen the B Corp community across Poland and Europe. ✨ Congratulations to the 14 featured B Corps: Admind Branding & Communications | ABRIS | ANG Odpowiedzialne Finanse | Benefit Systems SA | BETTER | Certified B Corp | Danone | EcoBean I B Corp™ I | Laboratoires Expanscience Polska| Flawsome! Drinks | B Corp™ | LaCava | Netguru | BCorp™ | Opella | TerGo - It pays to go Green. | Velvet CARE sp. z o.o. #BCorpMonth #BCorp #Collectiveaction #Community #Poland

It's the last week of B Corp Month – the perfect opportunity to connect with forward-thinking companies, get inspired by their impact journey, learn about B Corp Certification, and ask your burning questions! 🚀 From B Together in Berlin to the very first Greek B Corp Summit, this month has been packed with purpose – and there's still more to come! 👉 From panels and webinars to networking events like #GenB learn together in Lisboa, discover what’s up this week (March 24-31) across Europe via bcorpmonth.com/europe #BCorpMonth #BCorp #events