To all our clients, partners, friends and followers. This is a MUST ATTEND WEBINAR. We successfully support companies such as Unilever by providing deep insights into the cultural aspects of marketing and turn them into concrete actions. Martin Karaffa Jean-Pierre Coene Valeria Rodriguez Brondo The Culture Factor Group The Culture Factor BeLux The Culture Factor Africa The Culture Factor USA The Culture Factor Australasia The Culture Factor DACH The Culture Factor Japan The Culture Factor Italy The Culture Factor India The Culture Factor Canada The Culture Factor MENA
Marketing that works in one country can fail in another. A slogan that resonates in one culture might offend in another. 🔹Culture simply matters.🔹 In today’s global marketplace, cross-cultural marketing isn’t just nice to have, it’s a competitive advantage. Understanding cultural values, behaviours, and perceptions can mean the difference between success and failure. Join us for a practical, one-hour live webinar on April 15, where we’ll cover: - What cross-cultural marketing is, and why it’s more than translation - Why strategies succeed in one market and fail in another - The key elements of an effective cross-cultural approach - Common mistakes global brands make (and how to avoid them) When: April 15, 2025, 12:00 - 13:00 EDT / 18:00 - 19:00 CEST Speakers: Egbert Schram & Martin Karaffa Register: https://hubs.li/Q03f2STz0 ------------------------------------------------------- Make culture your marketing superpower. #CrossCulturalMarketing #GlobalMarketing #MarketingWebinar #CulturalIntelligence